With the holiday season in full swing, festive beverage branding is being introduced by both alcoholic and non-alcoholic drink manufacturers. From rich wines to everyone's favorite coffee blend, these labels and designs are in tune with the season.
Starbucks was among the first to introduce its holiday branding for the year, with minimal red holiday cups and a co-branded collection of mugs and tumblers in partnership with N. Hoolywood. Wine brands such as Chandon and Blossa have also indulged in festive beverage branding by redecorating their bottles in new colorways that are most associated with the holiday season.
Lastly, Christmas mogul Coca-Cola has refashioned its bottles to include a decorative bow label while Euroboozer beer utilizes jolly St. Nick to front its holiday bottles.
17 Examples of Festive Beverage Branding
From Crossover Coffee Cups to Santa-Clad Beer Bottles:
Malika Renee Butss — Dec 15, 2015 — Marketing
17
Bow-Shaped Soda Labels
This Festive Coca-Cola Label Transforms into a Decorative Bow
16
Advent Calendar Beer Branding
The Taft's Ale House Liquid Advent Case is Festively Designed
15
Crossover Coffee Cups
The Starbucks Japan Holiday Mugs Feature Designs by N. Hoolywood
14
Java-Branded Christmas Wines
This Seasonal Bottle of Mulled Wine from Blossa Boasts Arabica Coffee
13
Festive Sparkling Wine Packaging
The Chandon Sparkling Wine Features Well Wishes for the Holidays
12
Opulent Coffee Tumblers
These Starbucks 30th Anniversary Items Add Luxury to the Holidays
11
Dichotomous Holiday Wines
Goods & Services' Wine Branding is an Upscale Take on Naughty and Nice
10
Electrical Vodka Branding
This Absolut Limited Edition Bottle Celebrates New Cocktails Recipes
9
Gold-Infused Beers
Pang Pang's Golden Beer is Infused with Flakes of Real Gold
8
Minimalist Holiday Coffee Cups
The Red Holiday Cups from Starbucks Take a Simple Festive Approach
7
Celebratory Aerial Soda Branding
Soft Drink Cans Get a Makeover for the Tet 2014 Festivities
6
Cranberry Christmas Sodas
This Sprite Christmas Beverage Combines Tartness with Sweet Lemon-Lime
5
Cozy Mulled Wines
This Mulled Wine Packaging Mimics the Warmth of the Beverage
4
Cranberry Apple Ciders
This Square Mile Cider Co. Drink is Made from Cranberries
3
Cross-Stitched Holiday Wines
Ocasio Wine by Enric Garcia Celebrates Different Special Occasions
2
Holiday-Themed Coffee Cups
The 'Dunkin' Donuts' Seasonal Menu Includes Festive Coffee Cups
1
Santa-Clad Beer Branding
This Christmas Beer Features the Face of a Scowling Santa Claus
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Gifting-Ready Cafe Merch Lines
Starbucks Holiday Merchandise for 2025 Has New and Returning Faves
Festive Theme Park Tumblers
The New Starbucks x Disney Collection is Disney World Themed
Summery Prepackaged Coffee Beverages
This New Starbucks Chilled Range is Limited-Edition
Limited-Time Holiday Sodas
Coca-Cola Launches the 'Coca-Cola Holiday Creamy Vanilla'
Wintery Coffee Recipe Relaunches
Starbucks Relaunches its Eggnog Latte and Chestnut Praline Latte
Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
Cocktail-Themed Holiday Campaigns
Aperol is Initiating 'Aperolidays' in 2025
Iconic Cartoon Drinkware
Starbucks and Peanuts Partner to Launch an Exclusive Drinkware Line
Festive Film-Inspired Coffee Menus
Scooter’s Coffee Elf Menu Will Arrive November 1
Floral Drink Tumblers
These Tumblers Combine Elegant Aesthetics With Sturdy Construction
Customizable Away-From-Home Beverage Platforms
Pepsi Debuts the House of Treats Activation
Cartoon-Branded Aluminum Water Packaging
B Water & Beverage Debuts New Disney-Inspired Designs
Patriotic Drink Carriers
The Target x Stanley Americana Collection is Ready for Memorial Day
Branded Holiday Cocktails
Bacardi Launches New Signature Cocktail Recipes for the Festive Season
Co-Branded 6-Packs
Heinz and Heineken Created a Craveable Matchup for Sports Fans
Vibrantly Hued Holiday Drinks
Starbucks Japan Joyful Medley Menu Embraces Fruity Flavors
Snow-Accented Beer Ads
These Stella Artois Ads Create the Illusion of a Frothy Chalice
Nationwide Soda Campaigns
America250's Coca-Cola Mini Cans Campaign Spotlight All 50 States
Cleverly Branded Energy Drinks
Fire Brands Targets Gen Z with Playboy Energy Drink
Frozen Specialty Beverages
Starbucks x Target Launch the 'Frozen Peppermint Hot Chocolate'
Brazilian-Inspired Drinkwear
Farm Rio + Starbucks Launch a Tropical Drinkware Collection
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Whimsical Halloween Drinkware
Starbucks Unveils its 2025 Halloween Drinkware Collection
Après-Ski–themed Vodka Launch Parties
Holiday Vodka Makes Its Entry into the New York Market
Trendy Sobriety Campaigns
Maison Perrier's Sober Chic Campaign Redefines Alcohol-Free Elegance
Collaborative Holiday Capsules
Anti Social Social Club x Coca-Cola Partner for a Festive Capsule
Seasonal Beverage Lineup Releases
Second Cup’s New Menu Offers Canadians Eight New Drinks
Festive Drinkware Collections
Stanley 1913 Introduces a Limited Holiday Release with Target Stores
Summery Adventure-Inspired Drinkware
Starbucks Launched its 'Road Trip Collection'
Beaded Beverage Carriers
Six Specialty Drinks are Coming to McDonald's This Spring
Beer Packaging Shifts
Moosehead Breweries Will No Longer Offer Glass Bottles for Its Beers
Energy-Boosting Advent Calendars
The Red Bull Advent Calendar Offers 24 Refreshments
Horror Franchise Soda Ranges
These Fanta Sodas Showcase Horror Film Characters
NFC-Powered Gift Tags
Bardstown Bourbon Company Enhances Presents with Premium NFC Stickers
Comfort-Boosting Seasonal Drinks
Starbucks' Holiday Flavors Align with the Rise of Grandmacore
Fashion-Inspired Coffee Events
Starbucks Partnered with NYFW2026 and Hosted a Coffeehouse Rave
Chilled Autumnal Retailer Refreshments
The 7-Eleven Fall Drinks Have Made Their Official Launch
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Alcohol-Free Beverage Campaigns
Heineken Launched its Global '0.0 Reasons Needed' Campaign
Jersey-Inspired Soda Cans
Coca-Cola Launched Collectible Country Cans for the FIFA World Cup 2026
Connected Beverage Platforms
Coca-Cola Uses Freestyle Data to Create New Drinks Faster
Sustainable Drink Packaging Launches
Saint James Unveils New Recyclable Aluminum Bottle Packaging
Stylish Iridescent Coffee Carriers
Costa Coffee Spring Merchandise Comes in Several Styles
Modular Beverage Systems
Bevi's Journey Juice and Joss Shots are Available as a Combo
Valentine's Cafe Merch Collections
Starbucks Valentine's Day Merch is Ready to Gift
Luxury Festive Campaigns
Bloomingdale’s Unveils Its 2025 Holiday Campaign
Christmasy Coffee Capsule Collections
The Nespresso Magic in the Making Collection is Festive
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
Patriotic Blueberry Beverages
Welch's Sparkling Blueberry Launched in Commemorative Packaging
Beer Brand Campaigns
AB InBev Launched Its 'Cheers to Bars' Campaign for the FIFA World Cup 2026
Uplifting Artistic Alcohol Packaging
The Absolut Haring Artist Edition Bottle is Optimistic
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Americana Beer Cans
Budweiser Introduces its 'Made of America' Campaign with a Heritage Can Series
Expansive Seasonal Cafe Menus
The Caribou Coffee Holiday Menu Will Arrive November 1
Festive Convenient Store Offerings
7-Eleven Gears Up for the Holidays with Food, Beverages & More
Festive Espresso Martini Flights
Starbucks Reserve is Serving Up a Holiday Espresso Martini Flight
Barista-Inspired Holiday Cup Spots
Starbucks Launched its 'Drawn Together' Campaign
Beer-Brand Holiday Campaigns
Natural Light Beer Introduces its Garageflage Line
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Design-Forward Matcha Liqueurs
Yoshi Enters the Market with a Premium & Flavorful Alcohol Beverage
Beer Fashion Collections
JW Anderson x Guinness Capsule Collection Marks St Patrick’s Day
Celebratory Soccer Tournament Champagnes
The Taittinger FIFA World Cup Bottle is Headed to the UK
Heritage Grocery Packaging
Bob’s Red Mill Redesigned Its Packaging for Easier Shelf Navigation
Convenience Store-Inspired Holiday Lines
7-Eleven Debuts the Holiday Capsule from 7Collection™
Heritage Beverage Branding
Schweppes Redesign Updates Packaging and Revives the Skittle Bottle
Celebratory Sparkling Beverages
Welch’s Launches Patriotic Limited-Edition Summer Drinks
Celebrative Ketchup Campaigns
Heinz Lunched its Festive 'It's Heinz Season' in Southeast Asia
Festive Cocktail Calendar Kits
The Whitebox Cocktails Advent Calendar Features 24 Drinks Inside
Beer Glass-Themed Chocolates
Stella Artois' Chocolate Chalices are a Valentine’s Day Delight
Personalized Non-Alcoholic Beverages
Le Fizz by Ghia is Available in Limited-Edition Packaging
Nostalgic Candy Beverages
Candy Can and Bubblicious Launch a Bubble Gum-Flavored Soda
Wintery Dessert Coffee Ranges
The Starbucks Holiday Menu Features Drinks and Treats
Nostalgic Beverage Lineups
Dutch Bros Debuts Three Beverages to Impart a Sense of Nostalgia
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Limited Edition Peelable Bottles
S.Pellegrino Redesigns its Bottles to Spark Social Interaction
Dusk Floral Coffee Carriers
The Starbucks Japan Sakura Drinkware Collection is Moody
Cocktail-Inspired Non-Alcoholic Beers
Athletic Brewing Created a Pair of Cocktail-Inspired Brews
Modernized Beverage Packaging Designs
Seagram's Escapes Debuts New Packaging and Its Latest Flavor
Spring-Themed Pastel Drinkware
Starbucks Launches Vibrant Drinkware for Spring
Festive Bourbon Pop-Ups
The Winter Wheat Wonderland Brings a Taste of Kentucky to NYC
Premium Beer Fountains
La Fontana di Peroni Shared Complimentary Peroni Nastro Azzurro
Celebrity-Forward Beverage Collaborations
BERO and happy® Coffee Deliver Two Distinct Beverages
Mixed-ABV Beer Packs
The Holiday Detox Pack Eases the Transition to Dry January
Holiday-Inspired Mocktail Creations
Hallmark x Andrew Walker Present Festive Cranberry Mocktails
Gamer-Themed Soda Branding
Fanta and Xbox Partnered for Limited-Edition Pack Designs
Designer-Approved Alcohol Bottles
Woodford Reserve’s 2025 Holiday Bottle Brings Markarian Elegance
Whimsically Festive Menus
Betty Buzz/Betty Booze & Serendipity3 Debut Limited-Edition Holiday Menu
Legacy-Honoring Ice Cream Branding
The New Graeter’s Ice Cream Branding is Arriving This Holiday
Custom Holiday Gifting Sets
Re:bloom Infusions Focuses on Personalization This Season
Foam-Topped Blended Drinks
Starbucks' New Frappuccino Blended Beverages Feature Fluffy Toppings
Festive Dessert-Themed Cafe Drinks
The Third Wave Coffee Happy Holidays Menu is Available Now
Non-Alcoholic Beer Racing Partners
Atlassian Williams F1 Team Partners with Estrella Galicia 0,0
Halloween-Themed Drink Carriers
The Target x Stanley Halloween Range is Darkly Stylish
Festive Italian Beer Campaigns
This Birra Moretti Campaign is Rolling Out for the Holidays
Retailer-Branded Holiday Apparel
7-Eleven's New Seasonal Merchandise is Themed Around Christmas
Seasonal Cocktail Solution Platforms
Lucas Bols Launches Its Stock Your Home Bar Incentive
Gen Z-Marketed Alcoholic Beverages
United Breweries Unveils a New Kingfisher Flavours Brand
Halloween Season Cider Campaigns
The Strongbow Spine-Chilling Refreshment Campaign is Playful
Wine Window-Inspired Cocktail Campaigns
The Aperol Festive Spritz Window Offers Fresh Cocktails
Festive Energy Drink Cocktails
The Cheba Hut Sleigh'd and Confused Cocktail is Available Now
Festive Tea Blends
Celestial Seasonings Tea Introduced its Holiday Teas for the Winter Season
Festive Everyday Biscuit Branding
Fox’s Burton’s is Launching Festive Packaging for the Holidays
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Natural Plant Beverages
WALOVI Unveiled International Cans with Eastern Aesthetics
Football-Themed Drink Carriers
The Stanley 1913 x Arsenal Collection Features Four Pieces
Limited-Edition Holiday Juice Branding
Tropicana Festive Packs Bring a Holiday Touch
Craft Beer Brand Redesigns
Goose Island Relaunches the 312 Beer with Chicago-Focused Branding
Health-Conscious Holiday Drink Ads
This TENZING Christmas Ad Sees Santa Opting for a New Drink
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Pastel-Hued Winter Tumblers
Starbucks Japan's New Shining Winter Collection Features Snowy Scenery
Social Persona-Liked Whisky Cocktails
Grant’s Whisky is Being Cheeky for the Holidays
Modern Can Rebrands
TÖST Beverages is Expanding Its Product Offerings with New Can Format
Festive Cartoon Drink Holders
The Puffin x Peanuts Christmas Hoodie Comes in Two Styles
Cozy Cafe Refreshment Menus
The PJ's Coffee Seasonal Sips Unwrapped Menu Has Three Drinks
Folklore-Inspired Spirit Branding
The Bathtub Gin x Tart London Limited Edition is Whimsical
Aluminum Sparkling Wine Bottles
CECI 1938's First-of-Its-Kind Design Fits a Cork, Cage & Seal
Spanish Brewery Anniversary Packaging
Estrella Damm Launches New 150th Anniversary Packing Designs
Branded Juice Cocktail Campaigns
These Ocean Spray Cocktails Revive the Classic Cosmopolitan
Holiday-Ready Non-Alcoholic Mixers
Mixly Cocktail Co. Offers All-Natural, Non-Alcoholic Mixers
Mindful Cold Brew Rebrands
Here&Now Repositioned Its Cold Brew as an Antidote to Burnout
Whimsical Desk Rituals
Starbucks Created a Small, Celebratory Post-CNY Activation
Celebratory Non-Alcoholic Beverage
Athletic Brewing Launches Patriotic Packaging for Run Wild IPA
Comforting Cartoon Drink Collaborations
HEYTEA Partners with POP MART’s Twinkle Twinkle IP
Illustrated Patriotic Product Lineups
Tim Hortons Unveils Festive Limited-Edition Drinkware
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Alcohol-Free Refreshment Partnerships
Majestic and Club Soda Announced a New Partnership
Nostalgic Celebrity-Supported Beverage Campaigns
Clearly Canadian Recently Revived Its Brand
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency
Gifting-Friendly Festive Candy Ranges
The Bebeto Christmas Range is the Brand's First Festive Line
Athlete-Collab Drinkware Collections
Lionel Messi and Stanley Join on a 1913 Collection
Boho Retailer Gift Guides
The Anthropologie Festive Gift Guide is Packed with Options
Holiday Wine Tins
Santa Margherita Debuted a Line of Limited-Edition Holiday Tins
Design-Led Beverage Packaging
CREALIS Develops Integrated Packaging Solutions for Alcohol Brands
Celebrity-Backed Non-Alcoholic Beers
BERO Expanded Its Retail Push Into Walmart, Kroger And Publix
Refined Bourbon Bottle Designs
Bardstown Bourbon Co. Unveiled its New Core Packaging