With the holiday season in full swing, festive beverage branding is being introduced by both alcoholic and non-alcoholic drink manufacturers. From rich wines to everyone's favorite coffee blend, these labels and designs are in tune with the season.
Starbucks was among the first to introduce its holiday branding for the year, with minimal red holiday cups and a co-branded collection of mugs and tumblers in partnership with N. Hoolywood. Wine brands such as Chandon and Blossa have also indulged in festive beverage branding by redecorating their bottles in new colorways that are most associated with the holiday season.
Lastly, Christmas mogul Coca-Cola has refashioned its bottles to include a decorative bow label while Euroboozer beer utilizes jolly St. Nick to front its holiday bottles.
17 Examples of Festive Beverage Branding
From Crossover Coffee Cups to Santa-Clad Beer Bottles:
Malika Renee Butss — Dec 15, 2015 — Marketing
17
Bow-Shaped Soda Labels
This Festive Coca-Cola Label Transforms into a Decorative Bow
16
Advent Calendar Beer Branding
The Taft's Ale House Liquid Advent Case is Festively Designed
15
Crossover Coffee Cups
The Starbucks Japan Holiday Mugs Feature Designs by N. Hoolywood
14
Java-Branded Christmas Wines
This Seasonal Bottle of Mulled Wine from Blossa Boasts Arabica Coffee
13
Festive Sparkling Wine Packaging
The Chandon Sparkling Wine Features Well Wishes for the Holidays
12
Opulent Coffee Tumblers
These Starbucks 30th Anniversary Items Add Luxury to the Holidays
11
Dichotomous Holiday Wines
Goods & Services' Wine Branding is an Upscale Take on Naughty and Nice
10
Electrical Vodka Branding
This Absolut Limited Edition Bottle Celebrates New Cocktails Recipes
9
Gold-Infused Beers
Pang Pang's Golden Beer is Infused with Flakes of Real Gold
8
Minimalist Holiday Coffee Cups
The Red Holiday Cups from Starbucks Take a Simple Festive Approach
7
Celebratory Aerial Soda Branding
Soft Drink Cans Get a Makeover for the Tet 2014 Festivities
6
Cranberry Christmas Sodas
This Sprite Christmas Beverage Combines Tartness with Sweet Lemon-Lime
5
Cozy Mulled Wines
This Mulled Wine Packaging Mimics the Warmth of the Beverage
4
Cranberry Apple Ciders
This Square Mile Cider Co. Drink is Made from Cranberries
3
Cross-Stitched Holiday Wines
Ocasio Wine by Enric Garcia Celebrates Different Special Occasions
2
Holiday-Themed Coffee Cups
The 'Dunkin' Donuts' Seasonal Menu Includes Festive Coffee Cups
1
Santa-Clad Beer Branding
This Christmas Beer Features the Face of a Scowling Santa Claus
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Charming Autumnal Cafe Products
The Starbucks Japan Halloween Drinkware Collection is Cute
Luxury Private Label Spirits
The Harvey Nichols Christmas Drinks Range 2023 is Holiday-Ready
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Multifunctional Beverage Carriers
The Conceptual 'ThermoBag' Drink Carrier is All-in-One
Pint-Imprinting Snow Boots
Guinness Foot Pints Will Leave an Impression in the Snow
Iconic Reusable Red Cups
Starbucks Canada Spreads Holiday Cheer with Reusable Red Cup Giveaway
Co-Branded Hydration Tumblers
The Starbucks x Stanley Dropped to Support Starbucks' Winter Menu
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Gold Trophy-Themed Soda Cans
Coca-Cola Europe Launches a New Can Design Honoring the World Cup
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Holiday Cold Foams
Starbucks Holiday Cold Foams and Starbucks for Life Returns
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Fashion-Branded Coffee Carriers
The Barbour Tartan Reusable Travel Mugs Come in Two Options
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Vodka-Branded Holiday Lines
Tito's Handmade Vodka Launches Kinda Ugly Holiday Collection
Demure Halloween-Inspired Drinkware
Starbucks Unveils Halloween-Inspired Drinkware Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Elegant Colored Glassware Collections
Estelle Colored Glass & Simply Beverages Join Forces
Animation-Themed Coffee Products
The International Delight Grinch Collection Has Been Expanded
Festive Boba Bottles
Gong Cha's Holiday Bubble Tea is Served in Gingerbread-Shaped Packaging
Festive Beverage Menus
Second Cup's New Holiday Menu Features Limited Time Offerings
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Barrel-Aged Christmas Ales
This Deliciously Festive Beer Was Aged In Bourbon Barrels
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Alcohol-Free Festival Bars
The New Bar is Coachella's First Official Nonalcoholic Partner
Carbon-Negative Soft Drinks
Tenzing Sets Itself Apart as a Soft Drink Brand with Carbon Labeling
Low Alcohol Beverage Brands
MIXOLOSHE to Attract Non-Alcoholic and Low ABV Consumers
Halloween QSR Drinkware
Starbucks Brews Up Halloween Excitement with New Themed Drinkware
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Eco-Friendly Spirit Packaging
Diageo and EcoSpirits Partnered on New Circular Packaging
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Minimalist Collaboration Coffee Carriers
Starbucks x fragment Design Collection Has Two Sizes
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Smart Bottle Openers
Wecheer's Smart Bottle Opener Tracks Valuable Insights in Real-Time
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Craft Soda Advent Calendars
The Jones Advent Calendar Shares 25 Days of Bubbly Beverages
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
Branded Beer-Opening Nutcrackers
Miller Lite Creates Nutcracker That Cracks Open Your Beer
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Two-in-One Drinking Vessels
Bottlecup Combines an Insulated Water Bottle with a Coffee Cup
Lunar New Year Influencer Campaigns
Rémy Martin's 'Family Spirit' Ad Celebrates Asian Heritage
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Branded Holiday Gifting Suites
Scotch Brand Created a Festive Suite for Wrapping & Packing Gifts
Holiday Coffee Blends
Lavazza Partnrs with Rifle Paper Co. to Introduce a Limited-Edition Blend
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Japanese Landscape Soda Packaging
Coca-Cola Unveils the Slim Bottle Japanese Pattern Design
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Valentine’s Day-Themed Drinkware
Love is in the Air with Starbucks' New Valentine’s Day Drinkware
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Lookalike Martini Ads
Kahlúa's Feliz St. Patrick's Day Promotes Espresso Martinis Over Stouts
Eco-Friendly Wine Bottles
Aegg Introduces Two New Wine Bottle Designs at Imbibe Live
Anti-Breakup Festive Campaigns
Smirnoff and Lance Bass Debut 'Red, White & Merry' Love Campaign
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Festive Reserve Bourbons
Woodford Reserve Has Revealed Its 2023 Holiday Bottle and More
Branded Epic Holiday Party Giveaways
Win an 'Unboring' Holiday Bash with Jameson Irish Whiskey
Festive Convenience Store Coffees
The 7-Eleven Holiday Coffees are Here for 2023
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Garment-Inspired Drink Holders
Puffin Drinkware 'The Aloha' Comes in Two Hawaiian-Themed Styles
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Festive Minty Mocha Beverages
The Starbucks Merry Mint White Mocha is Here for the Holidays
Sparkling Water-Branded Holiday Lines
Bubly Canada & Michael Bublé Launch a Knitwear Collection
Santa-Themed Vodka Cocktails
The New Santa Clausmopolitan is Now Available from Smokey Bones
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Seasonal New Year Packaging
Carlsberg Launches Special Packaging for its Lunar New Year Campaign
Beloved Holiday QSR Beverages
Starbucks Canada Ushers in the Holiday Season with Festive Offerings
Winter-Ready Bright Tonal Streetwear
Huffer Works Together with Steinlager on a Limited Collection
Orange Branding Updates
Minute Maid Launches a New Global Brand Identity for its Orange Products
Richly Flavored Beer Brandys
This Collaborative Beverage Offers An Appealing Blend Of Flavors
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Tea Leaf Refreshment Branding
This New Lipton Ice Tea Branding Refreshes the Beverage Range
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Premium Vodka Brand Cocktails
Absolut Cocktails Offer Three Takes on Classic Recipes
Branded Espresso Martinis
Dunkin' and Martha Stewart Shared the Perfect Dunkintini Recipe
Functional Non-Alcoholic Beverages
Seraphim Social Beverage is Infused with Functional Ingredients
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Cultural Holiday Bottle Designs
Hennessy Launches Limited Edition Bottles for Chinese New Year
Spirit-Based Cold Brews
Kentucky Coffee's Hard Cold Brews Use Premium Coffee-Flavored Whiskey
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Nostalgic Holiday Cocktail Menus
TGI Fridays' Claus for Celebration Revives 80s & 90s Cocktails
RTD Sparkling Mimosas
Darling Mimosa Makes Fizzy, Conveniently Canned Brunch Beverages
Eco-Friendly Alcohol Bottles
This Bacardi Glass Spirits Bottle Was Created with Hrastnik1860
Sports Fan Advent Calendars
The Countdown to Chill Calendar Aligns with College Basketball Season
Expansive Seasonal Confectionery Collections
The Nestlé Christmas 2023 Range Has New and Old Faves
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Wine-Themed Holiday Sweaters
Franzia Wines Created Festive Boxed Wine & Matching Holiday Sweater
Customizable Drink Drops
The Sugar Lab's Custom Holiday Drink Drops Add Minty Flavor to Beverages
Winery-Made Cannabis Beverages
Sunstone Estate is the First Wine Brand to Offer a Cannabis Drink
Specialty Coffee Concentrates
Frazy Bottles are Concentrated Versions of Ready-to-Drink Coffees
Celebratory Coronation Liqueur Branding
The Pimm's Coronation Edition Bottle is Limited-Edition
Seasonal Convenience Retailer Refreshments
The Sheetz Holiday Drink Menu Has Three Options
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Sparkling Shamrock Beverages
Dutch Bros is Serving Up Two Dazzling St. Patrick's Day Drinks
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Festive Holiday Beverage Lineups
Twice Daily and White Bison Coffee Launch the New Holiday Menu
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Tradition-Inspired Holiday Cafe Menus
The Costa Coffee Festive Menu is Packed with Holiday Flavor
Revamped Non-Alcoholic Packaging
Three Spirit Unveils a New Packaging Design for its Alternatives
Festive Artisan Coffee Menus
The Caribou Coffee Holiday Menu Has New and Returning Favorites
Collaborative Coffee Labels
Nuzee and Stone Brewing Launch the Stone-Branded Specialty Coffee Line
Co-Creation Bottle Campaigns
H3NSY & John P. Dessereau Design a New Limited-Edition Bottle
Festive Holiday Cocktail Kits
Elevate Holiday Spirits with St-Rémy Signature Cocktail Kit
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Inflight Non-Alcoholic Beers
Athletic Brewing Company & JetBlue are Serving Non-Alcoholic Beer
Holiday-Ready Whisky Cocktails
Grant's Whisky Introduces Tailored Cocktails for the Holiday Season
Americana Autumn Apparel
Coors Banquet and Brixton Debut a Merchandise Collection
Zero-Proof Sparkling Beverages
TÖST Makes Sparkling Drinks with No Alcoholic Fermentation
Alcohol-Free Gift Packs
Gimber's Alcohol-Free Gift is Packed in Honeycomb-Style Material
Authentically Themed Christmas Ornaments
Old World Christmas Announced New Licensing Partnerships
Neon-Colored Portable Bottles
Stanley is Previewing its Upcoming 'Neon Collection' for Spring
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Culture-Inspired Packaging Updates
SOBA Hibiscus Launches an Exciting Brand Refresh
Artisan-Like Seasonal Cafe Menus
Dutch Bros Holiday Trio Includes Three Different Drinks
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Flexible Festive Cocktails
Everleaf x The Alchemist's Serves Can Be Sipped with or Without Alcohol
Festive Five-Ingredient Cocktails
Seagram's Escapes Berry Merry Spritz is an Easy Holiday Cocktail
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes