While the Starbucks Christmas cups have caused quite the stir in North America, Starbucks Japan is ringing in the festive season with a line of co-branded holiday mugs. These crossover mugs are a product of Starbucks, N. Hoolywood and Porter Classic.
Offering a range of holiday mugs as well as tumblers, this limited-edition collection is riddled with eye-catching graphics. The lineup features four different mugs as well as four coordinating tumblers. While one porcelain mug is decorated with abstract paint splatters, another mug demonstrates a more minimalistic design with a muted background and bold text. With designs ranging from funky to festive, there is a mug and/or tumbler for every kind of Starbucks connoisseur.
Starbucks Japan's holiday mugs will be available at select Japan retails starting December 9, 2015.
Why This Trend Is Growing
- Crossover Coffee Cups
- Opportunity to collaborate with fashion designers to create limited-edition coffee cups that appeal to a wider consumer base.
- Eye-catching Graphics
- Opportunity to partner with graphic designers to create visually appealing coffee cup designs that attract customers.
- Limited-edition Collections
- Opportunity to release seasonal or special edition coffee cup collections to drive customer excitement and increase sales.
Industries Being Reshaped
- Food and Beverage
- Opportunity for coffee shops and beverage companies to create their own line of co-branded coffee cups.
- Fashion and Design
- Opportunity for fashion designers and graphic artists to collaborate with coffee shops to create unique coffee cup designs.
- Retail
- Opportunity for retailers to stock and sell limited-edition coffee cup collections, attracting coffee lovers and collectors.
