'Dunkin' Donuts' debuted a new holiday-themed menu that includes festive coffee cups and sweet Christmas treats. Although other brands have taken a more minimalist route when it comes to holiday packaging, Dunkin' Donuts seems to have fully embraced the Christmas season.
The new Dunkin' Donuts holiday menu includes festive coffee cups featuring the word 'Joy' written in delicate red cursive. The word is surrounded by a green wreath and a series of red holly berries that contain the signature 'DD' logo. The new packaging continues the brand's long-standing tradition of offering coffee cups with the word 'Joy.' As Dunkin's VP of global consumer engagement Scott Hudler explains, "We believe this conveys the happiness and spirit of the holiday season in a way that resonates with our guests."
Dunkin' Donuts' new holiday cups provide the perfect vessel for sipping seasonal favorites such as the White Chocolate Mocha and the Snickerdoodle Macchiato.
Key Themes Behind This Trend
- Festive Packaging
- There is an opportunity for brands to fully embrace the holiday season with festive packaging and cups that resonate with consumers.
- Minimalist Packaging
- As some brands take a more minimalist route when it comes to holiday packaging, there is an opportunity for brands to stand out by committing to a full embrace of the holiday season.
- Seasonal Menu
- Creating a seasonal menu with treats and drinks that resonate with the holiday season can create customer engagement and loyalty.
Where This Applies
- Food and Beverage
- The food and beverage industry can create seasonal menus and festive packaging to create customer engagement and loyalty during the holiday season.
- Retail
- Retail industry players can take advantage of the holiday season by creating festive packaging that brings added joy to their customers in an emotional time of year.
- Hospitality
- Hospitality industry players can create a seasonal menu and bring festive food and beverage creations to their customers to add to their holiday cheer.
