It takes a certain amount of confidence to bare your belly, and these belly-baring innovations prove that while you don't necessarily need a six-pack to show off your stomach, a washboard tummy is a great excuse to do so.
From doodled sonograms to maternity cakes and everything in between (pregnant men and airbrushed belly buttons, anyone?), check out these belly-baring innovations above.
Implications - Consumers have become more and more comfortable with the idea of exposing skin. Their "don't care" attitude about flaunting their body through belly-baring innovations such as belly bump decorating and tummy baring couture is ushering in a new idea of what's appropriate in society.
41 Belly-Baring Innovations
38
Models With Belly Flab
Lizzie Miller Nixes Airbrushing & Goes Au Naturale in Glamour
37
Painful Body Insertions
The Indestructible Man Likes the Feeling of Pain
36
Sun-Kissed Swim Shoots
'Tart Noir' For Beach Bunny Swimwear 2010 is Ultra-Sexy
35
Doodled Sonograms
Ivan Ebel's Artwork Displays the Art Underneath the Skin
34
Bikini Camo
ScarArt Tattoos Help Beach Body Blues for Women With Scars
33
Artsy Depictions of Motherhood
Clothes-Free Pregnant Women by Nigel Barker
32
LED Bikinis
Sexy or Wierdest LED Design Ever?
31
Maternity Cakes
Pregnant Belly Baking for Your Next Baby Shower
30
DIY Belly Bump Decorating
Personalized Pregnancy Henna Tattoos
29
Belly Button Airbrushing
Photoshopping Karolina Kurkova's Mystery Navel
28
Bowling Alley Negligee
Freya Lingerie's Vintage 'Let 'em Roll' 2010 Campaign
27
Pregnant Man
Thomas Beatie to Give Birth
26
Dreamy Pastel Lingerie
Alessandra Ambrosio in ‘Secret Moments' for V.S.
25
Maternity Body Mods
Tayla Johnston is a Beautifully Inked Mother-to-Be
24
Bum Covers Hide Your Thongs
Hip-T
23
Sexy Celebrity Stomach Surveys
Senior Helen Mirren is #3
22
Steamy Poolside Couple Spreads
Kim Kardashian and Reggie Bush Strip Down for GQ
21
Girls on Your Fat Belly?
Clever Gym Ad Provides Motivation
20
Belly Tattoos
Inked Beer Guts
19
Repeat Pregnant Men
Thomas Beatie Expecting Second Kid
18
Blue Jean Swimwear
Micro Denim Bikinis and Briefs for Fashionable Bathing Beauties
17
Pregnant Man Copycats
A Pregnant Scott Moore Becomes World's Second Public Pregnant Man
16
Blossoming Bikinis and Contrast
Tibi and Smilovic at The Miami Mercedes Swimwear Show
15
Abdominal Etching Precision Lipo
From Flab to Six Pack Abs
14
Tummy-Baring Couture
Marie Claire Italia February 2010 Shows This Year's Hottest Trends
13
Pregnant Belly Advertising
uBid Buys Belly for Less Than 9 Months
12
Bizarre Plastic Surgery
6 Peculiar Modern Surgeries
11
Belly-Baring Shoots
Audrina Patridge from the Hills Shows off Fall's Hottest Styles
10
Belly Canvases
Mothers to be Get Crazy with Face Paint on Mommy Tummies
9
Belly-Baring Fashiontography
Laurie Trott & Viki Collaborate for Blackbook
8
Santa's Gut Sets Poor Example -Surgeon General Calls Santa Bad Role Model
7
Belly Button Removal
The Latest in Radical Body Modification
6
Fake Midriff Fashion
Luxirare Crop Top Dress Has a Flesh-Toned Mesh Panel
5
Stomachs As Appliances 2
Enzym Lefax Ads
4
Indigestion Painvertising
GastroMilk Ads Show Animals Trying to Escape From Stomachs
3
Made-to-Measure Swimsuits
Biondi Couture Bikinis
2
One-Shouldered Swimsuits
Sirene Swimwear Gives Tradition the Cold Shoulder
1
Sizzle Your Fat Away
Cytolean Supplements
Related Ideas
Playfully Serious Designs
Nik Bentel Studio Pivots from the Whimsical to the Playfully Serious
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Flora-Inspired Body Autonomy Campaigns
Miracle-Gro x Gabby Windey Present 'Full Bush Summer'
Grocery Bag Runway Accessory
The Marché Packable Tote Bag Boasts as a Grocery Chic Runway Bag
Art-Display Smart TVs
Amazon Turns Televisions into Gallery-Style Digital Canvases
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Smartphone-Powered AI Body Scans
Spren Boasts a Smartphone-Based Body Composition Analysis Tool
One-Hour Diaper Tests
Huggies' Expensive $h*t Showcased the Strength of Its Blowout Protection
Fan-Created Menu Items
Creative Customer Orders Inspired the Taco Bell Fan Style Menu
Sauce-Proof Shirts
Shake Shack Created Disposable Fashion Inspired by Tray Liners
3D Skin Mapping Tools
This USP Solutions Innovation Helps Consumers See Products in Action
Long-Term Bodycare Campaigns
OLAY's Skinsurance Spotlights Skin as an Under-Covered Asset
Branded Power Banks
Reale Actives Created a Wireless Battery Pack for Recharging on the Go
Pro-Aging Campaigns
Oura Challenges Cultural Perceptions with 'Give Us the Finger'
Pregnancy-Friendly Vibrators
The 'Fin PleasureVibe' Launches to Transform Childbirth
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Cartoon Pregnancy Gender Reveals
Hasbro Makes a Major Announcement in the Peppa Pig Universe
Modern Baking-Inspired Brand Refreshes
Cravings by Chrissy Teigen Rebrands & Debuts a New Product
One-of-a-Kind Beauty Campaigns
The Beauty Machine by Dove Challenges Algorithm-Driven Standards
Haute Auto Pattern Campaigns
The Audi Car Couture Ad Turns Car Parts into Dressmaking Layouts
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Endometriosis Awareness Undergarments
Holland & Barrett's Endo Pants Visualize Hidden Discomfort
Sustainable Shapewear Lines
The OceanHug Collection by Shapellx is Crafted from Oyster Shells
Functionally Focused Dog Campaigns
The Honest Kitchen's Inflatable Dogs Challenge Beauty Standards
Comprehensive Maternity Lines
The Ingrid & Isabel for Every Belly Line is Available at Walmart
Firming Belly Creams
GoPure's Tighten & Smooth Belly Cream Targets Loose Skin & Stretch Marks
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Music-Inspired Snackable Cheese Campaigns
Bel Brands USA's Babybel Partners with Timbaland
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Whisky-Dispensing Fanny Packs
The Fireball Dad Bod Whisky Fanny Pack Features a Realistic Belly
Body-Positive Charm Bikinis
The Billie x Ian Charms Bikini Celebrates Body Hair
Premium Baby Diapers
Hello Bello Refreshes Its Diapering Line for Enhanced Comfort
Sweat-Based Pregnancy Wearables
MoleSense's Molecular Wearables Redefine Maternity Care
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
AI Sun Care Billboards
The Burnable Billboard Shows Damage Caused to Human Skin in Real-Time
Cheeky Baking Apparel
Betty Crocker Turns Cake Mix Nostalgia Into Wearable Merchandise
Radiant Post-Exercise Campaigns
ASICS' Get The Glow Highlights the Beauty Benefits of Movement
Underwear-Imitating Hybrid Garments
Balenciaga Presents the Cut Off Brief Skirt for FW25
Elevated In-Store Experiences
Bath & Body Works Adapts its Store Designs to Appeal to Gen Z
Whimsical Cartoon Diapers
Hello Bello Launches a Dr. Seuss Babies Collaboration for its Diapers
Pregnancy-Friendly Fitness Equipment
Bala Mama Collection Launches as a Pre- and Postnatal Line
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Bubbly Body Wash Lines
Lux's New Body Wash Range Has a Textures Inspired by Sparkling Drinks
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
Festive Statement Shirts
The Cotton x Lisa Says Gah! Holiday Announcement Tees Tackle Small Talk
Keychain Beauty Balms
Glow Hub's Baby Glow Balm is Made for On-the-Go Touch-Ups
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Mom-Focused Complementary Trainer-Led Workouts
Burn Boot Camp Ran 'A Moment for Moms' This Year
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Health-Focused Body Positivity Apps
Stories with Substance Collaborates with the UnderBelly
Personalized AI Billboards
Mercado Libre's Custom Billboards Analyze Their Surroundings and Adapt
Humorous Mother's Day Campaigns
bubly Addresses Mother’s Day Mishaps with the 'Gift Glow Up Shop'
Stretchy Yogurt Bowls
Mamie’s Serves Uniquely Textured Yogurt Bowls with Fruit & Toppings
Functional Health-Focused Packaging Aesthetics
Cleveland Kitchen Upgrades Its Packaging & Identity
Health Awareness Undergarments
The UnderAware Brings Awareness to Testicular Cancer in April
Food Packaging Refreshes
Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Travel-Ready Sophisticated Shapewear Collections
Body by Miraclesuit Boasts a New Collection
Body Care Rebranding Initiatives
Tree Hut Embraces the Sentiment of 'Uncontain Yourself'
Groundbreaking Swimwear Constructions
onewith is Fundamentally Reimagining Swimsuit Design
Pizza-Inspired Skincare Sets
Glow Hub’s Pizza My Glow Shares Brightening Solutions in a Fun Box
70s-Inspired Pilates Festival Celebrations
BODYBAR Pilates Hosted PLANKstock on May 2
Cheeky Hygiene Company Campaigns
The ‘So Clean You Can Kiss It’ Campaign Spotlights Butt Showers
Nap-Inducing Lulling Robes
Konel Developed the ZZZN Sleep Apparel System Concept
Joyful Skincare Anthems
Dove & Ciara's 'Drop Your Skin-hibitions' Remixes a Childhood Classic
Unfiltered Skincare Campaigns
The Indu Spots Happen Campaign Celebrates Unretouched Teen Skin
Honest Shaving Campaigns
Wilkinson Sword's Any Hair, Anywhere Shatters Shaving Myths
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Ultra-Playful Bag Charm Lines
The Goldbelly x FEED Market Tote & Mom & Pop Charm Line is Whimsical
Reimagined Menstrual Care Portfolios
Kotex Debuts a Reimagined Portfolio of Pads and Liners
Tattoo-Inspired Joint Blemish Patches
Starface & Heaven by Marc Jacobs Launch the Tattoo Compact
Interactive Tattoo Apps
InkStory Turns Tattoos Into Interactive Memories With Audio Integration
Age-And-Stage Appropriate Snack Lines
Little Bellies Broadens Its Reach in the Canadian Market
Health Engagement Disparity Campaigns
Function Health and SubwayTakes Partner on a Campaign
Sleek Audio Bag Designs
Nik Bentel Debuts the Speaker Bag and Mixer Bag as a Playful Experiment
Infant Wellness Play Collections
Fisher-Price Introduces its Mini Me Moments Capsule for Babies
Shaping Slim Pant Designs
Body by Miraclesuit is Introducing the Mirasculpt Slim Pant
Deceptive Dessert Cakes
M Street's April Fools Cakes Look Like One Thing and Taste Like Another
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Reinterpreted Retro Denim Spots
Beyoncé Stars in Chapter Three of Levi’s 'REIIMAGINE Campaign'
Biotech Body Sculpting
Provital Introduces Metabolism-Driven Body Actives
In-Store DIY Packaging Stations
Taco Bell UK is Uniquely Supporting Circular Fashion Sellers
Wearable Fertility Tracking Apps
Garmin Syncs Smartwatch Data with Natural Cycles App
Supermarket Temporary Tattoos
Aldi's Specialbuy Temporary Tattoos Take After Favorite Items
Customizable Tanning Pools
SLOOSH Launched a Mix-and-Match Inflatable Tanning Pool Collection
Customizable Kids Wall Art
DoodleFace Reinvents Wall Art with Developmentally-Friendly Designs
Seasonally Influenced Baby Diapers
Hello Bello Officially Debuts Baby Grinch Diapers for Christmas
Feedback-Informed Modern Baby Carriers
Infantino Debuts Two New Baby Carriers Models
Elevated Maternity Collections
Seraphine Relaunches Brand with Design-Led Pregnancy Fashion
New Mom Savings Accounts
Breastmilk Money is a Mobile-First Financial Tool for Nigerian Mothers
Bread-Themed Wrapping Paper Sets
Bakermee Introduces the New Set of Wrapping Paper and Stickers
Limited-Edition Gender Reveal Cakes
Aldi Launched a Special Gender Reveal Cuthbert Cake
Immersive Music Festival Stores
BELLA+CANVAS Debuted Museum of Merchandise at Coachella
Glow-in-the-Dark Device Skins
Ddbrand Circuit Board Skins Share a Realistic 3D-Printed Pattern
Interactive Savings Hoodies
Mcdonald’s Cut-Up Hoodie Reveals Hidden Discounts Through Embeddings
Graphic Basics Capsule
Girls Don’t Cry X Hanes Beefy-T Updates Everyday Tees with Branding
Mom-Approved Skincare Lines
Bubble is Keeping Mom Covered This Mother's Day Season
AI-Powered Women's Health Apps
Trellis Health Launches a Pregnancy and Postpartum Care Platform
Balancing New Year Campaigns
Recess' You Don’t Need A New You Challenges Tired January Marketing
Next-Generation Skin Firming Protocols
360 Plastic Surgery Helps You Tone and Firm in New Ways
Multi-Use Soothing Shirts
The Sweat Sheet Holds a Mom's Scent and Turns into a NICU Mattress Cover
Pregnancy-Inspired Sub Sandwiches
Jersey Mike's Loaded BLT is Booming Among Pregnant Customers
Faux-Piercing Push-Up Garments
SKIMS Presents the Ultimate Pierced Nipple Push-Up Bra
Parental Advocacy Campaigns
Cardi B is Bobbie's Chief Confidence Officer in The B is for Bobbie
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
AI Baby Photography
Newborn Photography Creates Stunning Baby Images Instantly With AI Tools
Brain-Boosting Soft-Baked Bars
Cerebelly Clever Bars Deliver Veggies & More for Kids Four and Up
Ultra-Thin Reusable Pasties
Noosh Unveils a New Invisible Nipple Cover for Womenswear
Biologically Shaped Musical Gadgets
The Balls in Concert Ad Brings Testicular Cancer Awareness
Mission-Driven Dog Foods
BARK in the Belly is Devoted to Fighting Canine Hunger
Fertility-Tracking Wearables
The Natural Cycles NC° Band Tracks Temperature to Pinpoint Ovulation
Playful Brand Messaging Campaigns
Chicago Town Pizza Unveiled the 'It IS that deep' Ad
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
Redesigning Restful Moments
The ANEW Project Turns Daily Objects into Mini Retreats
Personalized Performance-Driven Sleep Systems
BEDGEAR Embraces the Theme 'Sleep Just Got Personal'
Rhinestone Display Sticks
Clearblue Crystals Appears as a Decorative Pregnancy Keepsake
Pregnancy Product Scanners
Those Expecting Can Scan Food & Skincare Labels Instantly With Doola
Pregnancy Support Apps
Aware.ai Pregnancy App Connects Moms With AI Driven Support Communities
Accomodating Occasionwear Policies
David's Fit Guarantee Reduces "Fit Anxiety" in the GLP-1 Era
Transparency Driven Shoppers
Akeneo's 'PX Pulse' Highlights Demand For Clearer Product Details
Baking-Inspired Furniture Series
Faye Toogood Designs the Bread & Butter Capsule for Tacchini
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Newborn-Specific Support Platforms
Baby Dove is a New Support Platform for Expecting Parents
Children-Focused Design Contests
RuffleButts Has Launched Its Annual Little Artists Design Contest
Glow‑In‑Dark Tech Skins
Circuit Board Device Skins Bring Forth a Sci‑fi Glow and Tactile Texture
Modern Motherhood Memberships
Mavie Empowers Members with Realistic Personalized Routines
Transformative Survivor Tattoos
Mark of Life Incorporates Radiation Marks into Custom Body Art
Updated Fertility App Features
Berry Fertility Launches a Revamped App Amid a Jump in Egg Freezing
Grandmotherly Lunchmeat Campaigns
Eat Your Buddig Spotlights a No-Nonsense Caretaker
Image-Based Privacy Tools
Google Lets Users Remove Explicit Images From Results
Training Diaper Technologies
Pull-Ups' Learning Layer Teaches the Difference Between Wet & Dry
Educational Mother-Supporting Events
Momcozy Finishes Up the 2025 Expert Series with Eight Events
Pregnancy Tracker Apps
Monitor Pregnancy And Baby Milestones Easily With BabyTrack
Mardi Gras-Themed Breast Campaigns
Frida Marked Mardi Gras with the Breast Gallery Campaign