It takes a certain amount of confidence to bare your belly, and these belly-baring innovations prove that while you don't necessarily need a six-pack to show off your stomach, a washboard tummy is a great excuse to do so.
From doodled sonograms to maternity cakes and everything in between (pregnant men and airbrushed belly buttons, anyone?), check out these belly-baring innovations above.
Implications - Consumers have become more and more comfortable with the idea of exposing skin. Their "don't care" attitude about flaunting their body through belly-baring innovations such as belly bump decorating and tummy baring couture is ushering in a new idea of what's appropriate in society.
41 Belly-Baring Innovations
38
Models With Belly Flab
Lizzie Miller Nixes Airbrushing & Goes Au Naturale in Glamour
37
Painful Body Insertions
The Indestructible Man Likes the Feeling of Pain
36
Sun-Kissed Swim Shoots
'Tart Noir' For Beach Bunny Swimwear 2010 is Ultra-Sexy
35
Doodled Sonograms
Ivan Ebel's Artwork Displays the Art Underneath the Skin
34
Bikini Camo
ScarArt Tattoos Help Beach Body Blues for Women With Scars
33
Artsy Depictions of Motherhood
Clothes-Free Pregnant Women by Nigel Barker
32
LED Bikinis
Sexy or Wierdest LED Design Ever?
31
Maternity Cakes
Pregnant Belly Baking for Your Next Baby Shower
30
DIY Belly Bump Decorating
Personalized Pregnancy Henna Tattoos
29
Belly Button Airbrushing
Photoshopping Karolina Kurkova's Mystery Navel
28
Bowling Alley Negligee
Freya Lingerie's Vintage 'Let 'em Roll' 2010 Campaign
27
Pregnant Man
Thomas Beatie to Give Birth
26
Dreamy Pastel Lingerie
Alessandra Ambrosio in ‘Secret Moments' for V.S.
25
Maternity Body Mods
Tayla Johnston is a Beautifully Inked Mother-to-Be
24
Bum Covers Hide Your Thongs
Hip-T
23
Sexy Celebrity Stomach Surveys
Senior Helen Mirren is #3
22
Steamy Poolside Couple Spreads
Kim Kardashian and Reggie Bush Strip Down for GQ
21
Girls on Your Fat Belly?
Clever Gym Ad Provides Motivation
20
Belly Tattoos
Inked Beer Guts
19
Repeat Pregnant Men
Thomas Beatie Expecting Second Kid
18
Blue Jean Swimwear
Micro Denim Bikinis and Briefs for Fashionable Bathing Beauties
17
Pregnant Man Copycats
A Pregnant Scott Moore Becomes World's Second Public Pregnant Man
16
Blossoming Bikinis and Contrast
Tibi and Smilovic at The Miami Mercedes Swimwear Show
15
Abdominal Etching Precision Lipo
From Flab to Six Pack Abs
14
Tummy-Baring Couture
Marie Claire Italia February 2010 Shows This Year's Hottest Trends
13
Pregnant Belly Advertising
uBid Buys Belly for Less Than 9 Months
12
Bizarre Plastic Surgery
6 Peculiar Modern Surgeries
11
Belly-Baring Shoots
Audrina Patridge from the Hills Shows off Fall's Hottest Styles
10
Belly Canvases
Mothers to be Get Crazy with Face Paint on Mommy Tummies
9
Belly-Baring Fashiontography
Laurie Trott & Viki Collaborate for Blackbook
8
Santa's Gut Sets Poor Example -Surgeon General Calls Santa Bad Role Model
7
Belly Button Removal
The Latest in Radical Body Modification
6
Fake Midriff Fashion
Luxirare Crop Top Dress Has a Flesh-Toned Mesh Panel
5
Stomachs As Appliances 2
Enzym Lefax Ads
4
Indigestion Painvertising
GastroMilk Ads Show Animals Trying to Escape From Stomachs
3
Made-to-Measure Swimsuits
Biondi Couture Bikinis
2
One-Shouldered Swimsuits
Sirene Swimwear Gives Tradition the Cold Shoulder
1
Sizzle Your Fat Away
Cytolean Supplements
Related Ideas
Celebrity-Starring Swimwear Campaigns
Kim Kardashian Fronts the SKIMS 'Swim Shop' Campaign
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Cozy Wearable Bean Bags
Rakuten Joins Takikou Sewing to Design a New Cushioned Dress
Retro Shapewear Swimsuits
Bumpsuit's Shapewear Swim Sculpts and Supports the Body
Subtle Smartphone-Friendly Printers
The Conceptual Samsung Image Box Instantly Offers Keepsakes
Adorned Bra Bands
BAXXE Makes Bra Bands That are Meant to Be Seen, Not Hidden
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
AI-Generated Swimsuit Campaigns
Undiz Launches a New Campaign with AI-Generated Models
No-Show Underwear Collections
Siella's No-Show Capsule is Ultra-comfortable and Stretchy
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Connected Menstruation Products
The Emm Smart Menstrual Cup is Integrated with Biosensors
Revolutionary Wearable Breast Pumps
The Muu Pump is Nearly Undetectable Under Most Clothing
TV Screen T-Shirts
The T-Shirt TV Has an Integrated 10-Inch HD Screen
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Post-Surgery Friendly Swimwear
PrettyLittleThing and GIRLvsCANCER Launch Empowering Swimwear
Faux-Nipple Climate-Awareness Fashion
SKIMS Presents the New Ultimate Nipple Bra Design
Co-Branded Snacking Coveralls
The Taco Bell x WILDFANG Outfit Has Pockets for Specific Menu Items
Sea-Inspired Anti-Smartphone Cocktails
The Futago Smartphone-Fasting Sour Encourages Socialization
Flask Phone Cases
Body Vodka Created a Take-Anywhere Transparent Flask Phone Case
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Groundbreaking Sticker Technology
StickerYou Recently Launched Its Image Transfer Sticker Product
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Progressive Rewritable Tattoos
Keith McCurdy Presents the Magic Ink Tattoo Innovation
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Unfiltered Dating Apps
The 'RAW' Dating App Shows a Person's Authentic Self
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Velvety Soft Mens Undergarments
SKIMS Men Features New Snug Comfortable Undergarments
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Destigmatizing Period Comical Kits
ModiBodi and Justyna Green Relaunch the First Period Kit
Wearable At-Home Body Scanners
ZOZOFIT Brings Cutting-Edge Tech to the Homes of Consumers
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Monogram Baby Collections
Louis Vuitton Launches an Expansive Baby Collection
Probiotic Hydration Multipliers
Blume Launched its SuperBelly Product on February 15
Undone Luxury Fashion
AVAVAV FW23 Ripped Clothing Right Off of the Runway
Sophisticated Tie-Belt Dresses
The Tie-Belt Shirt Dress is an Elevated Sustainable Fashion Piece
Denim-Wrapped Private Planes
Maarten Baas Explores the Possibilities of Denim with G-Star RAW
Kid-Envisioned Urban Environments
The Little Big Playmat Takes a Creative Path to Design Problems
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
New York-Inspired Picnic Series
Nik Bentel's New York Picnic Series is Whimsical & Eye-Catching
Edible PSA Cookies
DiagnostiCookies Educate People on the Signs of Melanoma
Unusual Food Tattoo Challenges
Omaha Steaks Offers Free Lifetime Burgers in Exchange for a Tattoo
Convenience-Focused Bottle Slings
Slingwell Strives to "Make a Hydration Fashion Statement"
Cancer-Symptom Detecting Bras
Love & Nudes Joins McCann Toronto on the Stage Zero Capsule
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Vibrant Unwinnable Board Games
The No Worries If Not! Game by Billie Highlights Being a Woman
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Sea-Inspired Luxe Swimwear Collections
A Burberry Summer Arrives for the SS23 Season of Warm Looks
Attachable Candy-Shaped Pockets
The Christian Cowan SS 24 Collection Features Oversized Pockets
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Towel-Resembling Luxe Skirts
Balenciaga Introduces a Look at the Towel Skirt Design
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Aloe-Coated Diaper Lines
Pampers Launches the Premium Care Diapers for Skin Protection
Visibly Undulating Stool Designs
The Concave Stool by Deniz Aktay is Structured Yet Soft
Prebiotic Sparkling Waters
GoodBelly's Gut-Healthy Sparkling Water Uses Prebiotics from Blue Agave
Design-Conscious Baby Incubators
The 'INCU' Concept Incubator by Isabella Hadous is Less Clinical
Co-Branded Vintage Baseball Apparel
Ebbets Field Drops a New LTO Clothing Line for MLB Opening Day
Modern Parenting Solutions
KeaBabies is Sustainable Solutions for Modern Parenting Challenges
Digital Currency Piggy Banks
This 'Smart Piggy' Bank Concept Upgrades a Classic
Bubble-Shaped Cribs
The Luxurious Bubble Baby Bed Gently Rocks Little Ones to Sleep
Ultra-Soft Micromodal Bodysuits
The Evasion Bodysuit by Lâcher Prise Balances Comfort and Style
Functional Infant Bedding
Mulberry Park Silks Introduces the Cozy 'Silk Crib & Toddler Sheets'
AI-Powered Maternity Support Apps
The 'Soula' App Supports Moms-to-Be with Proactive Information
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Perception-Challenging Art Exhibitions
Raise the Moral Studio Presents the Becoming Familiar Show
Humorous Period Care Campaigns
Thinx's New Period Underwear is Introduced in an Ad by OBERLAND
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Inclusive Swimwear Collections
Onewith Swim Boasts a Patent-pending Design
Playful Kid-Friendly Baking Kits
Make Bake Stands Out with Its Edible Stickers for Baking
Mother-Specific Self-Care Kits
The Honest Company Offers the Relaxing Self-Care Gift Kit
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Versatile Maternity Capsules
Savage X Fenty Releases a Maternity Collection Inspired by Rihanna
Traceable Fashion Collections
Nobody's Child Unveils its New Digital Product Passport Program
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Biomaterial Bathrobe Coats
LUNAFORM Debuted on the Balenciaga Summer 24 Runway
Cheeky Metallic Bucket Hats
Belliwelli Released a Chic Hat, in Collaboration with Willow Pill
Cooling Pregnant Fashion Lines
Ingrid + Isabel Ensures Comfort & Style with the Cooling Collection
Angelic Toilet Paper Packaging
Angel Soft is Swapping Its Photorealistic Baby for an Animated One
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Stylish Menstrual Undergarments
Saalt Debuts a Menstrual Underwear Collection at Target Locations
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Cooling Antibacterial Apparel
Popilush Bluetag Uses Fabric Derived from Oyster Shells
Next-Gen Contraception Campaigns
Julie Challenges Contraceptive Use Stigma
Intimate Sheet Masks
Bushbalm Created a Skin-Caring Soothing Mask for a Sensitive Region
Faceless Mother Campaigns
Peanut's Invisible Mothers Visualizes the Solitude Women Experience
AI-Generated Selfies
DreamBooth Creates Realistic Images Based on a Set of Photos
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Cheeky Self-Care Pillows
La-Z-Boy's Do Not Disturb Décor Supports Rest & Relaxation
Wearable Ultrasound Patches
Researchers Have Developed a Way to Offer Real-Time Heart Scans
Size-Inclusive Towels
TOWEL is Replacing "One-Size-Fits-All" Towels with a More Inclusive Options
Dynamic Distinct Blanket Collections
Hogai Presents the Colorful Caregiver Blankets Collection
Understated Ultra-Soft Blankets
The Blanket from Lifestyle Brand tuck Blends Elegance and Comfort
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Affordable Pregnancy-Friendly Kits
The Honest Company's Pregnant + Pampered Set is Comprehensive
Comfortable Pregnancy Nighties
Ingrid+isabel's Restful Nightie is Available in Taupe Color
Mature Fashion-Forward Brands
'Wit & Wisdom' Launched for Older Consumers to Stay Fashion-Ready
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
Tattoo Cover-Up Collaborations
Tinder is Helping Cover Up Matching Tattoos with Sixty Ink
Singer-Themed Art Exhibitions
FLANNELS X London Launches an Immersive Beyoncé Exhibition
3D-Knit Bamboo Swaddles
Swaddelini's Bamboo Mint Swaddelini Baby Sleep Sack Boasts Hug Technology
Natural-Looking Tanning Solutions
Isabel Alysa's Dolce Glow Delivers the "Perfect Sun-Kissed Glow"
Classic Polo Shirts
BAOBAB Boasts the Perfect and Most Versatile Polo Shirts
Girlhood-Inspired Clothing Drops
Peachy Den's 'Sweet Cheeks' Collection Pays Homage to Girlhood
Elevated Maternity Collections
Pharmedoc is Elevating Maternity Comfort with Innovative Products.
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Organic Luxury Skincare Lines
Harry & Rose Offers an All-Natural Skincare Line for Infants
QR-Equipped Fashion Collections
Nobody's Child Introduces QR Codes for its New Product Line
AI Tattoo Generators
Tattoo Canvas Has Endless Creative Possibilities for Artistic Expression
Abortion Care-Promoting Campaigns
Hey Jane Debuts a New Billboard Campaign for Safe Abortion Care
Eco-Friendly Baby Diapers
Healthybaby Diapers are Made of Plant-Based Materials
Humorous Slogan Graphic T-Shirts
Navinder Nangla Joins Converse on the City Tees Initative
3D-Printed Dynamic Couture Fashion
Balenciaga's Latest Couture Collection Highlights Armour
Perimenopause Support Apps
'Bearable' Helps Women Track and Manage Menopause-Related Symptoms
Eco-Friendly Pregnancy Tests
OVUM is Launching a Recyclable, Early-Detection Pregnancy Test
Maternity Skincare Brands
Talm Makes All-Natural, Plant-Based and Organic Skincare for Mamas
Digestive Health Apps
Belly Buddy Can Help Users Find Foods Linked to Digestive Issues
Comfort-Focused Maternity Pants
Vitality Has Updated Its Cloud II™ Maternity Pant
Sleek Printed Swimwear Collections
Dolly Presents a Look at its New Swimwear Collection
Optimized Baby Onesizes
Tabeeze's Bottom-Up Bodysuit Makes Changing Babies Easier
Cargo-Honoring Fashion Campaigns
Peachy Den Highlights its Mimi Cargo Pants in a Campaign
Playful Reusable Diaper Designs
Charlie Banana Debuts a New Selection of Reusable Diaper Products
Body-Scanning Wellness Subscriptions
Zozofit 2.0 Introduces Body Shape Scanning via a Smartphone
AI Maternity Photoshoot Apps
Maternity Photoshoot Saves Mothers Time and Money
Platform-Enabled Baby Registries
Etsy Launches a New Baby Registry Feature for Parents
Branded Pregnancy Scans
Marmite is Inviting Parents to Discover the Nature of Their Unborn Child
Bold Body-Hugging Shapewear
The YITTY Spring/Summer 2023 Campaign Shows Off the Latest Styles
Baby-Monitoring Smart Crib Concepts
Anuj Pate and Piyusha Naik Create the Wee Watch Rib Concept
Music Culture-Honoring Graphic Tees
Patta's Dance T-Shirt Celebrates the UK's Music Culture
Pregnancy Wellness Plans
MyFitnessPal's Eating for Pregnancy Plan Supports Expectant Moms
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Female-Centered Restaurant Concepts
Trust Bae Showcases the Culinary Perspectives of Female Chefs
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Pregnancy-Specific Body Butters
Bumpology's Bump Butter Offers a Solution for Stretch Marks
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Empowering Summer Campaigns
Falabella Launched the Mi Cuerpo No Necesita Tu Opinión Campaign
Politically Artful Textile Shows
Barbican Hosts Unravel: The Power and Politics of Textiles in Art
Comfortable Fitness-Inspired Scrubs
Fabletics Unveils a New Range of Activewear Scrubs
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids