From billiards-inspired football games that showcase a vehicle's bumpers to department store takeovers in the form of garden cafe pop-ups, there are a variety of sources of inspiration from auto brand activations that can be applied to a variety of industries.
The Toyota Barista cafe was an innovative auto brand activation hosted by the brand and Tokyo-based agency Catchball. The event showed off the Toyota Hybrid's power by cooking breakfast for a group of lucky consumers entirely using the car as the source of energy.
A Leo Burnett-designed stunt in Sao Paulo from 2015 engaged consumers with an interactive Fiat WiFi taxi activation. The auto brand activation offered taxi passengers free WiFi access if they buckled up their seatbelt, which was successful in that 100% of passengers in the Fiat stunt complied.
15 Auto Brand Activations
15
Multisensory Automotive Lounges
The Sound of Porsche Pop-Up is Like a Modern Record Store
14
Luxury Car Digital Experiences
This Bentley Digital Experience Took Over an Amsterdam Hotel
13
Sport Vehicle Mud Masks
This Jeep 75th Anniversary Campaign Stars Elyas M'Barek
12
Pop-Up Auto Retailers
The New 'Tesla' Automotive Shops Come in the Form of Shipping Containers
11
Seatbelt-Enabled Taxi WiFi
The Fiat WiFi System is Accessible When Passengers Buckle Up
10
Luxury Vehicle Garden Pop-Ups
Lexus Recently Partnered with Harvey Nichols for a Garden Pop-Up
9
Personalized Ride Campaigns
This SKODA Car Marketing Stunt Harnesses the Power of AR Technology
8
Automotive Beach Chairs
Holiday Autos' Ultimate Deck Chair Takes the Shape of a Car
7
Branded Snow Shovels
Subaru's Winter Marketing Stunt Provides Shovels to Non-Subaru Drivers
6
Electric Automotive Tours
Tesla's 'Meet Model X' Brings the Car to 30 Locations in North America
5
Yarn-Bombed Buses
7up's Art Bus Features a Knit Installation by Magda Sayeg
4
Cinematic Display Trucks
This Film Marketing Stunt for Spectre Shows Off Bond's Movie Props
3
Movie-Inspired Pizza Deliveries
Uber Celebrated Home Alone's Birthday by Delivering 'Nero's Pizza'
2
Kinetic Energy Breakfasts
This Company Used the Electrical Energy from a Race Car to Cook Food
1
Car-Powered Cafes
The 'Toyota Barista' Stunt Demonstrates How Much Energy Brakes Generate
Related Ideas
Ultra-Luxe Beach Camper Caravans
The Lusail Caravan Reveals Well-Appointed Interiors
Futuristic Supercar Designs
These Bugatti Custom Vehicle Designs by FLYBYARTIST are Rugged
Luxury Pickup Truck Campers
The Direct Cars BR75 Toyota Hilux Adventure Camper Comes in Two Models
Luxury Fashion-Branded Hospitality Projects
Coach Debuts Restaurant & Coffee Shop in Indonesia
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Multisensory Beer Events
Peroni Nastro Azzurro 0.0% Le Paddock is Open During Montreal Grand Prix
Biodegradable 3D-Printed Pop-Up Cafes
The Nescafé Dolce Gusto Neo Store is Eco-Focused
Off-Grid Exploration Vans
The Conceptual GAC Van Life Autonomous Vehicle is Eco-Friendly
Digital Nomad Concept Cars
This Multipurpose Car Was Envisioned By Students From Skoda
Branded Interactive Parks
Birkenstock's Birkenfields Invited New Yorkers to Slow Down
Car Culture-Inspired Fashion Capsules
The Forever 21 x Ford Line Emphasizes American Heritage
Autonomous Vehicle Coffee Makers
The 'DOTS' Vehicle Coffee Machine by Junseo Oh is Compact
Automatic Electric Rebranding
Lancia is Rebranding Itself Entirely as an EV-Only Company
Elevating Passenger Level Vehicles
The Conceptual Audi Cascade by Chris Min Has a Comfy Interior
Semi-Transparent Concept Cars
This Renault Twingo Concept Features an Inside-Out Design
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Luxury Auto-Branded Footwear Collections
Automobili Lamborghini and Tod's Release New Designs
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Community-Driven Retail Stores
Stone Island's Munich Store Emphasizes the Importance of Community
Hotel Room Vehicle Designs
The Mercedes x Belmond Vision Pullman Express is a Hotel on Wheels
Retro-Style Pop-Up Camper Vans
The Citroën Type Holidays Brings a Concept Vehicle to Production
Premium Athleticwear Pop-Ups
Reigning Champ Announces Pop-Up in Toronto’s Yorkdale Centre
Exclusive Premium Electric Vehicles
Mercedes-Benz and Mattel Join Forces on the Electric G 580
Technical Education Car Toys
The Conceptual 'GoCar' Helps Kids Learn to Code Autonomous Vehicles
Italian Sports Car-Branded Chargers
This Conceptual Ferrari EV Charger Pays Tribute to the Brand
Child-Centric Concept Cars
This Compact Luxury SUV Caters to the Needs Of Families With Kids
Mobile Office Concept Trucks
The Mitsubishi Fuso NomadPro Offers Essentials for Professionals
Water-Ready Sports Car Concepts
The Citroën Above and Under by Sangheon Chung is Transformative
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Carbon-Absorbing Street Murals
Volkswagen Canada Lauched a Pollution-Eating Mural in Toronto
Luxury Italian Cafés
Louis Vuitton Opens Its Italian Café in Taormina, Sicily
Futuristic Auto Micro Factories
Most Architecture Unveils a Modern Factory for Charge Cars
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Retro-Style Electric Vans
The Porsche x VW Renndienst Id.Buzz Bus Revives a Classic Design
Fitness-Focused Coffee Shops
GymNation Launched the World's First Fit-Café Concept
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Upcycled Automotive Fashion
Nio's Blue Sky Lab Repurposes Materials from Car Manufacturing
Immersive Solar-Powered Installations
Marjan van Aubel & Lexus Unveil the 8 Minutes and 20 Seconds
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Muscular Pickup Truck Concepts
The Nissan Yuga Pickup Truck Concept by Jobin Sunil is Stylish
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Pop Artist-Designed Auction Cars
Jeff Koons Designs a Dynamic BMW 850i xDrive Gran Coupe
Rattan Detailed Custom Cars
The Fiat 500 Spiaggina is a Fully Electric Retro Vehicle
Superhero-Themed Dynamic Vehicles
adidas and Lexus Join on the Wakanda Forever Car
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Auto Brand Golf Experiences
The Genesis Invitational 2024 Featured an Immersive Media Experience
Panoramic Automotive Cockpits
This Cockpit Offers Stunning Customization & Display Capabilities
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Food-Inspired Brand Imagery
Copyshow's work on a Brand Identity for Paella in Barcelona
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Automotive Brand Exercise Bikes
The Audi Smart Spinning Bike by Qingsheng Meng is Stylish
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Tech-Centric Automotive Retailers
Mercedes-Benz Kelowna Unveils a Futuristic Showroom Concept
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Inviting Contemporary Auto Dealerships
Rivian’s Spaces Aims to Disrupt the Auto Retail Space
Panda-Inspired Retro Car Conepts
Fiat's New City Car Concept is Dubbed the Mega-Panda
Vegan Sportswear Pop-Ups
Hylo Athletics' Pop-Up at Harrods Includes a Recycling Component
Lighting-Wrapped Concept Coupes
The 'Genesis GV80' Features An Unapologetically Sporty Aesthetic
Racer-Inspired City Car Concepts
The Nissan Concept 20-23 is Imagined as the Perfect City Car
AI-Generated Dining Experiences
Luminary by Rafi was An Immersive Pop-Up Restaurant Powered by AI
Solar-Powered Autonomous Vehicles
The 'Ada' Autonomous Vehicle Concept is Passively Charged
Gen Z-Targeted Car Concepts
These Toyota bZ Concept Cars Were Debuted at Auto Shanghai
Car-Backed Apparel Capsules
Honda x 88rising Drop Capsule Collection
Off-Road Campsite Solutions
The Collaborative Adventure Mobility Platform is Expansive
Luxury Auto-Inspired Venues
Bentley Has Designed An Opulent VIP-Centric Music Room
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Luxury Car-Branded Eyewear
BMW Eyewear Revealed it New Spring/Summer Collection
Collaborative Luxe Car-Inspired Bags
Aer and Porsche Present the Limited Rennsport Reunion 7
Sneaker-Resembling Electric SUVs
New Balance and Nissan Join Forces on the Special 327 Edition
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Cosmic Beverage Activations
CELSIUS Energy Promotes its Space Vibe Trilogy with a Coachella Event
Supermodel-Backed Automotive Campaigns
The BMW 'Dare to be You' Campaign Stars Naomi Campbell
Special Edition Off-Road SUVs
These Jeep Concepts Were Unveiled for the 2024 Easter Jeep Safari
Automotive Brand Decor Collections
The Bugatti Home Collection Was Unveiled for Milan Design Week
Artistic Auto Showcases
The 20th BMW Art Car Was Unveiled at the Guggenheim Museum
Cheeky Electric Vehicles Ads
Škoda 'Hijacks' Competitors in Innovative Marketing Campaign
Weekend Excursion City Vehicles
The Playbox Urban Mobility Vehicle is Imagined for 2040
Automotive Brand Vinyls
The Iconic Playlist Celebrates Mercedes-Benz's Place in Pop Culture
Italian Architecture-Inspired EVs
The Lancia Pu+Ra HPE Pays Homage to the Past and Future
Music-Themed Cafe Pop-Ups
The Spotify Wrapped Cafe Pop-Up in Paris Served "Wrappucinos"
Retro-Futuristic Headlight Automobiles
BMW Vision's Neue Klasse Gears Towards an Electric Angle
Museum-Run Car Design Courses
Petersen Automotive Museum Launches Online Courses
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Refreshing Festival Activations
The Mitchum Fresh Factory Shares Experiential Sampling
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Revived Car Marques
A New Supercar was Teased with the Stile Bertone Marques Style
Color-Changing Outdoor SUV Concepts
The Lexus LX 600 Premium AAP Build Has a Striking Wrap
Dynamic Convertable Camper Vans
Citroën Unveils the Type Holidays Inspired by the Type H
Colorful Vivid Small Automobiles
Fiat Presents a New Colorful Update Transforming its Grey Cars
Luxury Auto-Branded Travel Experiences
The Porsche Travel Experience is Available in Canada
Sporty All-Electric Concept Cars
The Volkswagen ID.X Performance Maximizes Electric Capabilities
Car-Free AR Lenses
Bolt's Feels Like Home Campaign Uses AR to Envision Car-Free Spaces
Opulent Automotive Hospitality Experiences
Genesis Partners with Forbes Travel Guide
Bag-Inspired Large-Scale Installations
IKEA's Iconic FRAKTA Bag Takes the Spotlight in Chicago
Unashamedly Romantic Pop-Ups
Laura Ashley's Workshops Use Deadstock Fabric to Create New Totes
Solar-Powered Food Trucks
Planted Unveiled a Sustainable Food Truck for a Tour Across the UK
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Car-Identifying Apps
Scout Helps Enthusiasts Identify a Vehicle
Upcycled Automotive Couture Collections
This Collection is Made With Discarded Auto Components
Eco-Friendly Cafe Vehicles
This Conceptual Solar-Powered Coffee Truck Operates Anywhere
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Seamless Auto Concierge Programs
Genesis Motors' Genesis at Home Concierge Redefines Car Shopping
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Curbside Cafe Retail Services
Target Drive Up with Starbucks Offers Drinks with Purchases
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
Lifestyle Concept Vehicles
Audi Unveiled the 'Activesphere' Concept in a Short Teaser
AI Chatbot-Connected Vehicles
Volkswagen Will Be Integrating ChatGPT in Its New Vehicles
Luxe Esports Merchandise Capsules
Mercedes-Benz Launches an Esports Collection with Saul Nash
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Boxer-Backed Coffeeshop Expansions
Tyson 2.0 Launches First Branded Coffeeshop in Amsterdam
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Artfully Glamorous Cocktail Bars
Moët Hennessy Launches a New Cocktail Bar in Paris
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Sneaker Pop-Up Cafés
adidas and Pharrell's Samba Café Will Run Between June 22nd and 24th
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Luxury Utility Vehicle Concepts
The Pininfarina PURA Vision Concept Imagines the Future
AI-Empowered Vehicle Designs
Toyota Research Institute Plays Around with Generative AI
Virtual-First QSR Brands
IHOP Unveils a New Expansion for its Virtual Restaurant Concepts
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Curbside Cafe Delivery Services
Target Fuses its Drive-Up Service with In-Store Starbucks Pickup
Circular Design-Themed Exhibitions
Audi Joins Dezeen on the Domino Act Installation
Game-Inspired Electric Vehicles
Peugeot Designs the New Inception EV With Game-Like Steering
Sculpted Digital Conceptual Vehicles
Nissan Presents a Look at the Hyper Adventure Digital Concept
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Opulent Car-Exploration Experiences
Lexus India Introduces the ‘Lexus Meraki on Wheels' Experience
Advanced Automotive Systems
Waze Gets its Own Built-in 'Renault' Car App for the First Time
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Vintage Hotel-Based Automobiles
Sunset Tower Now Allows Guests to Cruise in Rented Automobiles