The August 2019 customization examples speak to a culture in consumer preferences that favors personalization. While some of the product experiences are intended as one-time marketing tactics, other brands infuse the element of customization deeper into their operational model, rendering it inseparable from the final product.
Cadbury's innovative milk chocolate 3D printer is an instance of the former. For World Chocolate Day (July 7th), the confectionery brand debuted a tech activation that allowed consumers to design their own chocolate charms boasting letters, shapes, and symbols that the participants select.
pxl. and Holden, on the other hand, embrace personalization further. In the August 2019 customization list, pxl. is spotlighted for its platform for infinitely customizable shoes, while Holden is celebrated for its one-of-a-kind engagement rings.
Top 30 Customization Trends in August
30
Modular Home Shelving Systems
The Floyd Shelving System Allows for Total Customization
29
UV-Responsive Sneakers
Converse & Chinatown Market Collaborate on Pairs of Color-Changing Shoes
28
In-Store Chocolate 3D Printers
Cadbury Introduced a High-Tech Activation for World Chocolate Day
27
Customized Illumination Wall Lights
The SONADY Hexagonal Wall Lights are Touch-Sensitive
26
Luxury Fashion-Themed Cafes
The Fendi Caffé Opens Its Doors in London Serving Themed Goods
25
Paintable Personalization Speakers
The Trenbader Artlink Wireless Speaker is Customization-Ready
24
Mysterious Cult Show Sneakers
The Stranger Things x Nike Tailwind Boasts Hidden Details
23
Customizable Premium Laptops
AVITA LIBER Launched in the UK and Combines Fashion with Performance
22
Grand Canyon-Themed Whiskey Glasses
Whiskey Peaks' New Grand Canyon Whiskey Glass is Handblown
21
Customizable Yogurt Pop-Ups
The Müller Corner Shop Invites People to Make Their Own Yogurt Snacks
20
Free-Form Abstract Exhibits
Sam Friedman's 'Days of Kindness' Exhibit Features Whimsical Imagery
19
Shark-Themed DIY Stuffies
Build-A-Bear Launched a New 'Shark Week' Collection
18
Online DIY Engagement Rings
Sarah & Sebastian's Personalization Service is Convenience-Focused
17
Ultra-Personalized Perfumes
The Alchemist Atelier Enables Consumers to Create Bespoke Perfumes
16
Customized Skincare Subscriptions
Optune's Digital Subscription Service Shares Tailored Skincare
15
Infinitely Customizable Shoes
pxl. Lets Users Create, Share & Buy Fully Customized Footwear
14
Spider-Themed Espresso Sets
Marcelo Cerda Launched the Bespoke 'Walking Spider Espresso Set'
13
Grand Canyon-Inspired Cameras
This Custom Polaroid 600 Instant Film Camera Celebrates Nature
12
Wedding-Ready Custom Menswear
Fari Hara is Built on Sophistication and Exceptional Craftsmanship
11
Custom Optical Illusion Vases
The 'FACEVASE' Can be Personalized with Your Choice of Face
10
Personalized Digital Art Gifts
The Glacelis App Customizes Unique Art Designs on Products
9
Multi-Functional Organization Apps
Any.do Effortlessly Streamlines the Day-to-Day of Its Users
8
Made-to-Order Wedding Rings
Holden's Custom Wedding Rings Use Recycled Metals & Lab-Grown Diamonds
7
AR Video Magnets
+AUMENTA Magnets are Custom Fridge Magnets with Your Video Content
6
Personalized Portrait Accommodations
Villa de Campo Gives Guests Hand-Painted Oil Portraits
5
Extravagant Coffee Makers
Royal Paris' Handcrafted Luxury Coffee Maker is Finished with 24K Gold
4
Size-Specific Knitting Pattern Apps
Knitsy App Creates Customize Knitting Patterns for Your Body
3
Custom Ring Design Services
Adamas Fine Jewelry Boasts Unique Collections and Custom Services
2
Cherry Blossom-Themed 3D Cards
Lovepop's New Red Sakura Tree 3D Card is the Way to Show You Care
1
Bespoke Reversible Waterproof Jackets
No-Wet Reversible Coat2 is Cozy & Chic for a Demure Look
Related Ideas
Color-Changing Hot Chocolate Drinks
Crayola Presents Colorful Hot Chocolate to TJ Maxx
Batman-Themed Kitchen Appliances
Paul Parsons Creates Themed Kitchen Appliance Concepts
Personalized Streaming Merch Features
The Spotify Merch Hub Offers Gear According to Interests
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Car Culture-Inspired Fashion Capsules
The Forever 21 x Ford Line Emphasizes American Heritage
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Artisanal Easter Chocolates
The 2024 Easter Collection by Purdys Chocolatier is Decadent
Plastic-Heavy Fashion Campaigns
Anonymous Club and PUMA Debut a New Collaboration
Food-Inspired Apparel Collections
Vandy The Pink Releases New Burger-Themed Apparel Collection
Luxury Footwear Accessories
Christopher Augmon Introduces the CA Lace Collection
Groundbreaking Sticker Technology
StickerYou Recently Launched Its Image Transfer Sticker Product
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Personalized Platform Sneakers
The Crocs Mega Crush Sandal is Easy to Customize with Jibbiitz
Romantic Chocolate Gift Guides
M&M's Launched its Annual Valentine's Day Gift Guide for 2023
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
On-Demand 3D-Printed Sneakers
Madeium is Empowering a New Generation of Creators
Customizable Silver Jewelry
MELT Jewelry's Collection is Fully Customizable Using Twist Mechanisms
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
AI-Backed Pizza Campaigns
Pizza Hut's 'Your Mood, Your Pizza' Campaign Uses AI to Suggest Items
Transformative Bridal Footwear
Pashion’s Made-to-Order Styles Offer Interchangeable Components
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Personalized Candle Scents
Scent Lab Allows You to Customize Your Candle Based on Mood
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Seasonal Autumn Treats
Target Launches a Fall-Themed Private Label Sweets Collection
Interactive Phygital Hoodies
Beyond Dropped Three Hoodies with Physical & Digital Elements
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Chocolate Filament 3D Printers
The Cocoa Press 3D Printer Crafts Custom Confections
Attachable Candy-Shaped Pockets
The Christian Cowan SS 24 Collection Features Oversized Pockets
Romantic On-Demand Gift Deliveries
Minted and DoorDash Have Partnered for On-Demand Delivery
Luxury Yellow Gold Timepieces
Patcharavipa's Unveils Custom Yellow Gold Audemars Piguet Timepieces
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
AR-Enhanced Design Processes
Puma Improves Its Manufacturing Practices with ARsenal by CGTrader
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
AR-Powered Gift Sets
The Moonglow Gift Set Celebrates the Mid-Autumn Festival
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Bespoke QSR Beverages
Starbucks Canada Debuted New Ways to Enjoy Summer Drinks
Fully Customized Canvas Sneakers
Converse Joins FRGMT to Launch the Converse by You Program
Experimental Summer Technical Fashion
_J.L-A.L_ Launches its SS23 Collection with Technical Cuts
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
Customizable Sauce Dispensers
Kraft Heinz Debuts a Customizable Sauce Dispenser for QSRs
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Ice Cream-Inspired Jewelry
The More is More Collection Was Inspired by Premium Ice Cream Bars
AI Shopping Customization Tools
The Zegna X Experience Merges AI Technology & Traditional Retail
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
3D-Printed Slip-Ons
PANGAIA Unveils Its New 3D Printed Sneaker With Zellerfeld
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Personalized Cosmetic Printers
Color Jam Brings Customized Color Cosmetics to CES 2023
Metaverse Shoe Customizers
Crocs Launches a Jibbitz-Themed Virtual Experience with Obsess
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
Creative-Collaborative Custom Sneakers
PHILLLLTHY Designs His Own adidas NMD S1 Sneaker Model
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Next-Gen Diamond Jewelry
MONTSERRAT's Lab-Grown Diamonds Speak to Millennial & Gen Z Shoppers
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Smartphone Case Pin Charms
CASETiFY Builds Playful Customizable Smartphone Cases
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Luxury Jewelry Cuff Watches
Piaget Unveils Its Limelight High Jewelry Cuff Watches in Three Colors
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Luxe Monogrammed Spring Apparel
adida and Gucci Join Forces on a New Capsule for SS23
3D-Printed Valentine's Day Chocolates
Sugar Lab Debuts Two Types of Valentine's Day Bonbons
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Personalized Video Game Merchandise
MARKET Launches a Personalized 'Call of Duty' Collection
Custom Cat Keycaps
HyperX Launches its First Custom Keycap Under HX3D
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Celebratory Hot Chocolate Promotions
This Cadbury 200th Anniversary Promotion is Launching Now
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
2D-to-3D Jewelry Try-Ons
Perfect Corp.'s Newest Virtual Try-On Technology Empowers Jewelry Brands
Laser-Engraved Chocolate Bars
Cadbury Created Dairy Milk Bars with Laser-Etching Technology
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
AR Coronation Crowns
Sky News' Augmented Reality Experience Replicates the British Crown Jewels
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
AR Garment Try-Ons
H&M Launches a Virtual Try-On Lens Wearable Through Augmented Reality
Gamified Custom Kidswear
Supermix Studio Empowers Kids to Create Their Own Apparel & Accessories
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Customizable Holiday Treats
Sugarwish Offers Special Holiday Treats as Part of Its Gifting Service
Personalized Celebrity Watch Designs
Artisans de Genève Releases the One-of-a-Kind Neon Project
Seasonal Sharing-Friendly Chocolates
These Cadbury Christmas Products Have Been Shown Off for 2023
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Artist-Designed Blenders
magic bullet's Artist-Designed Wraps Champion Creativity & Expression
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
AI-Powered Accessory Platforms
PopSockets' AI Customizer Personalizes Accessories with GenAI
Sporty All-pink Sneakers
PLEASURES x PUMA Embrace the Barbiecore Aesthetic
Luxurious Personalized Jewelry Brands
Monya Caters to the Extraordinary Moments of Everyday Life
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Designer-Made Art Installations
Valentino Shares the ‘Unboxing’ Installations with Global Stylists
AI-Generated Phone Accessories
PopSockets Launches a New AI Artwork Designer and Giveaway Contest
Concentrated Customizable Drink Mixes
These New Water Enhancers are Arriving Ahead of the Summer
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
AR-Enabled Advent Calendars
The Lindt TEDDY Augmented Reality Advent Calendar is Interactive
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Expansive Valentine's Treat Ranges
The Mars Valentine's Day Products are Here for 2024
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Macaron-Inspired Pop-Ups
Häagen-Dazs' Flavours of Love Spotlights Two New Decadent Flavors
Liberating Themed Fashion Capsules
AELIZA Presents its New Extensive Autonomy Capsule
Personal Shopping Assistants
Klarna Debuts a More Personalized Shopping Feature Dubbed Ask Klarna
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Customizable Drink Drops
The Sugar Lab's Custom Holiday Drink Drops Add Minty Flavor to Beverages
Custom Holiday Ornaments
Staples Print Services Make Custom Gifting Easy
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Platform Lifestyle Customizable Shoes
Nike By You Adds the Cortez Silhouette to its Roster
Chromatic Mint Character Campaigns
The 'Take A Ride On A Tic Tac' Campaign is Limited-Edition
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Seasonally Shaped Springtime Treats
The Mars Wrigley 2023 Easter Range is Expansive
Modern Digitized Bookshelves
September is a Digital Bookshelf Where You Can Display Achievements
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
Customized Casual Clogs
Customize Your Crocs Adds Personality to Bulk Footwear Orders
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Personalized Mixed-Cut Rings
Austen & Blake Launch a New Engagement Ring Collection
Confectionary Candy Debuts
Hancocks Debuts a Series of Candies for the Autumn Season
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Modernized Confectionery Branding
MARICH Pancrafted Chocolates is Showing Off a Brand Refresh
Versatile Modern Appliance Capsules
Monogram Unveils Three New Appliance Collections
Customizable Donut Menus
Desert Donuts' Build-Your-Own-Donut Menu Shares Fresh, Fun Treats