While the idea of shopping for an engagement ring is romantic, actual retail experiences often leave people feeling uncomfortable but a new wave of wedding ring companies like Holden—which makes custom wedding rings—are helping to completely redefine industry standards. Holden sets itself apart by making personalized wedding rings both accessible and affordable online.
Rather than having to choose from an on-the-counter option, consumers are able to easily build their own design by starting with a simple profile. While some web-based ring customization tools seem overly complex, Holden makes it easy to choose the desired ring width, karat, size and a custom engraving.
The company's rings are made with recycled metals and lab-grown diamonds, and to help with the fitting process, Holden offers free ring size kits and width guides.