The August 2018 toy ideas cover a range of board games, outdoor activities, interactive toys for kids, collectible cereal box prizes, and more.
For those who value luxurious touches, there's the Frescobol Carioca Beach Bat Set. The beautifully crafted bats are made from handcrafted pine, with neoprene gripping on the handles allowing users to keep a tight grip as they swing. The set also comes with two balls, which feature deep navy and white colorways, and are finished off with elegant branding.
Also highlighted is the Brio Smart Engine Set, which is a responsive children's toy that's made to react to different signals to enhance the experience and teach kids more about the basics of engineering. Due to the smart sensor technology, the engine moves autonomously through the course, while responding to any barriers in its way.
Top 30 Toy Ideas in August
30
Open-Ended Children's Toys
The Knotty Toy Allows for Free Expression Through Electrical Connection
29
Aquatic Ball Games
The New Spikebuoy Game Set Brings the Spikeball Sport to the Water
28
Toy-Storing Activity Workstations
The IO Doodle Box Encourages Crafting and Organization
27
Spooky Nighttime Board Games
The ThinkFun Shadows in the Forest Needs to be Played in the Dark
26
Designer Beach Games
The New Frescobol Carioca Beach Bat Set is a Modern Twist on a Classic Game
25
Prehistoric Snack Bowls
The NACHOsaurus Bowl Makes Eating Fun and Educational for the Whole Family
24
Video Game-Inspired Blasters
The NERF RIVAL OVERWATCH REAPER WIGHT EDITION Blaster is Powerful
23
Buoyant Adventure Parks
The Jungle Float is an Exciting and Fully Functional Waterborne Jungle Gym
22
Family Friendly Water Cannons
The Backyard Aquatic Bombard Shoots Water for an Exciting Game
21
Collectible Cereal Collections
Funko Cereal Bends Collecting Culture with Novelty Food
20
Buried Treasure Collectible Toys
The Moose Toys Treasure X Requires Collectors to Dig Out Goods
19
Chromatic Sound-Modifying Sculptures
Yuri Suzuki Extends Her Experimental Sound Art to Atlanta
18
Kid-focused AR Gaming Toys
Plugo is an Educational AR Gaming System Introducing STEM to Kids
17
AR-Infused Laser Blasters
Nerf's Laser Ops Pro Blasters Utilize AR for Single-Player Experiences
16
Analog Marble Gaming Consoles
The 'A Maze' Game Console Has a Stylish and Antiquated Design
15
Responsive Smart Train Sets
The Brio Smart Engine Set Reacts to Different Signals
14
Board Game Backpacks
The 'GeekOn!' Backpack Fits All of a Gamer's Essential Titles
13
Cartoon Villain Board Games
The Disney Villainous Board Game Rewards Players for Being Bad
12
Replica Iconic Movie Cars
The Aston Maritn DB5 LEGO Set Features all of James Bond's Trimmings
11
Board Game-Integrated Towels
The BeachBeing Game Towel Enables Tech-Free Play on the Coast
10
Artistic Educational Drawing Robots
The 'WeDraw' Robot Teaches Users by Drawing Out Lessons
9
Miniature DIY Kinetic Figures
The Heyzlass Mini Strandbeest Draws Inspiration from the Original
8
AR Tennis Match Games
Snapchat and Wimbledon have Partnered to Show Tennis in Bitmoji Form
7
Expansive Wizarding Microscales
A LEGO Hogwarts Castle Will Be Sure to Please Harry Potter Fans
6
Scent-Based Party Games
WowWee's 'What's That Smell?' Puts the Noses of Players to Work
5
Virtual Nightclub Building Games
Grand Theft Auto Online Lets Players Build a Virtual Nightclub
4
Highly Accurate Water Blasters
The Spyra One Fills Automatically and Fires in Short Bursts
3
Creative Clay Webseries
Hasbro's 'Play-Doh Show' is a Short Animated Stop-Motion Series for Kids
2
Breakfast Cereal Card Games
General Mills Has Created a Count Chocula Card Game for Kids
1
Senior Sitcom Board Games
The Golden Girls Trivial Pursuit Game is Packed with 600 Questions
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Spin Master Introduced a New Line of Dora the Explorer Toys
Easter-Themed Seasonal Doll Collections
Battat's Our Generation Debuts the Keepsake Collection
Unfolding Soccer Ball Sets
LEGO's 130-Piece Ball Opens to Reveal a Miniature Play Arena Inside
Spherical Surprise Dolls
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Nostalgia-Driven Cereal Promotions
Kellogg’s Toy Story 5 Cereal Boxes Reintroduce In-Pack Toys
Wooden Figure Sets
Nintendo Unveiled 'My Mario' in 30-Piece and 3-Piece Sets
LNY-Inspired Toys
LEGO's Lunar New Year Collection Offers Celebration and Creativity
Sensor-Driven Play Blocks
LEGO Smart Bricks Introduce Responsive Building Toys
Playful Sport-Centric Partnerships
NIKE x LEGO Group Announced a Multi-Year Partnership
Bright Playful Sport Playgrounds
LEGO and Nike Reimagine Sports as Playful Learning in Shanghai
Motorsport-Style Joint Apparel
Carnival x Toyota Gazoo Racing Injects Racing into Its Streetwear
Adult-Focused LEGO Building Sets
LEGO Launched a New Mario Kart - Luigi & Mach 8 Series
Sci-Fi Film Toy Sets
LEGO Icons Project Hail Mary Set Arrives in March
Anime-Inspired Wooden Collectibles
Puremind Unveils Its 'Dragon Ball' Wooden Collectibles
Play-Based Preschool Apps
LEGO Bluey Mobile Game Makes Screen Time into Building Play for Kids
Interactive Gaming Cubes
The Rubik’s WOWCube Combines Digital Play with Tactile Puzzle Mechanics
Soccer Collectible Series
The Labubu FIFA World Cup Capsule Expands into Toys and Lifestyle Items
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
Screen-Free Play Companions
Fabli Creates an Immersive World of Storytelling, Music and Games
Collaborative Kid-Focused Sensory Balls
Biggest Little and Sundae Kids Debut 'Balls on Wheels'
Psychologist-Designed Educational Toys
ThinkPsych Spotlights Its Line of Therapeutic Games & Tools
Toy-Inspired Jewelry Collections
Hot Wheels x ALEX AND ANI Drop a Jewelry Line Inspired By Toys
Family-Friendly Tech Accessory Designs
CASETiFY x Toy Story is Whimsical and Vibrant
Science-Backed High-Energy Toy Collections
Moose Toys Partners with Mark Rober on CrunchLabs
Category-Defining Home Arcade Collections
Basic Fun! Debuts Its Inaugural Home Arcade Collection
Iconic Go-Kart-Game Building Blocks
LEGO Debuts the 'LEGO Super Mario™ Mario Kart'
Collectible Toy Refreshment Partnerships
AriZona and Mattel Partnered for New Drinks and Merch
Collaborative Toy Models
Hasbro's MONOPOLY and Mattel's Hot Wheels Join Forces
QSR Race Car Toys
Toyota GR GT3 Happy Meal Toy Introduces Track Design to Kids
Surf-Culture-Inspired Summer Apparel
Nautica x The Beach Boys Team Up for an Exclusive Collection
Playful Film-Inspired Toy Lines
Spin Master Builds on the Excitement of PAW Patrol: the Dino Movie
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Inclusive Fashion Dolls
Mattel’s First Autistic Barbie Boasts Sensory Experiences & Support Tools
Tiny Toy-Inspired Jewelry
Alex and Ani's Polly Pocket Pool Party Collection is Nostalgic
Thematic Basketball Experiences
Nike x LEGO Play Arena Returns to LEGOLAND California
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Toy Brick Advent Calendars
LEGO Introduces All-New Advent Calendars for 2025
AI-Driven Art Toys
MOMOTOY Debuts in the Us at Toy Fair New York
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Programmable Robot Toys
Robosen's MINI Robots Introduce a First-of-Its-Kind Smart Toy Platform
Bright Finger Toothbrush Designs
The Dino Brush Introduces a Playful Baby-Friendly Brushing Tool
Air-Powered Racer Toys
The Air-Power Turbo Racer Travels Up to 30 Feet at 13 Feet Per Second
Screen-Free Children's Audio Toys
Tonies Introduces Three New Products for Littles
Arcade Race-Inspired Playable Blocks
LEGO Ideas Presents the Excitebike Playable Arcade Set
Dinosaur Tile STEAM Toys
Clixo's Dino Adventure Pack Encourages Screen-Free Holiday Play
Kids-First Personal Care Brands
Rayro Plans to Debut Creams and Balms in Toy-Like Formats
Screen-Free Music Toys
Loops Lab Lowers the Barrier of Entry to Music Creation
Sensory ASMR-Style Toys
Incredible Group's Squishi Toys Appeal to Gen Z Consumers
Anniversary Doll Capsules
Spin Master Celebrates 25 Years of Dora with an All-New Toy Collection
Nostalgic Movie Brick Sets
Willy Wonka & the Chocolate Factory LEGO Set Revives the Film in Bricks
Multi-Brand Match Games
Mattel Match: Toybox Unlocked Unites Brands Like Barbie & Hot Wheels
Colorful Bath Ball Toys
Biggest Little’s B is for Ball is Modern and Thoughtfully Reimagined
Nostalgic Arcade Building Sets
The LEGO Arcade Machine Set Hides a Gaming Lair Inside
Nostalgic Film Merchandise
Disney Celebrates the Toy Story 30th Anniversary with New Collectibles
Screen-Free Entertainment Toys
The Toniebox 2 Engages Kids with Stories, Sounds, Music & Games
Art-Inspired Toy Collections
Hape x The Met Makes Masterpieces Accessible & Play-Inspiring
Interactive Educational Toy Lines
LeapFrog Debuts Its Latest Collection at Toy Fair 2025
Creativity-Inspiring Kids Campaigns
Cra-Z-Art Inspires Young Creative Beauty-Focused Campagn
Modeling Dough Fashion Dolls
Hasbro and Mattel Created the Play-Doh Barbie Collection
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
Award-Winning Educational Toy Brands
Learning Resources Earns 2026 Preschool Toy of the Year Award
STEAM-Inspired Construction Toy Systems
Meekins Corp. Introduces Rail Cube to the US Market
Keyboard-Style Cap Collectibles
Clickeez Snap Together to Create Custom Fidget Keychains
Cartoon Creature Building Blocks
The LEGO® Pokémon Sets Feature Iconic Characters
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Wind-Up Collectibles
Wind-Upz Revive Wind-Up Toys for a New Generation of Kids & Collectors
Wizard-Themed Chocolate Toys
The Kinder Joy Funko Harry Potter Collection is Limited-Edition
Sensory Dough Toys
Play-Doh 6 Variety Compounds are Uniquely Textured & Scented
Toy-Inspired Music-Themed Workshops
The LEGO Group Launches Its Final Creativity Workshop of 2025
Pop-Out Pet Toys
Luki Lab Pets 2 Love Tuck into Heart-Shaped Purses That Doubles as Launchers
Tech-Enriched Sports Equipment
The 'GOAL' Concept by Yewon Lee Encourages Physical Activity
Immersive Cereal Video Games
Weetos World is Launching with the Help of Roblox and Fandom
Holiday-Ready Toy Product Lilnes
Crayola Has Unveiled Its 2025 Holiday Product Lineup
Brick Builder Party Games
LEGO Brick Like This! Challenges Teams to Communicate and Collaborate
Nostalgic Bath Product Lines
Mr. Bubble Unveils Options for National Bubble Bath Day
Modular Space Toys
Lego Space Exploration Telescope Set Transforms to Telescope, Microscope & UFO
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Mix-and-Match Scented Bracelets
Jelly Bands Simplify Jewelry-Making with Snappable Beads
Beauty Kiosk Playsets
Melissa & Doug's New Sort, Stock, Select Toy Explores Skincare & Makeup
Screen-Free Wooden Car Toys
Qubs' RasKars Feature Hidden Tech That Drives Vehicles Autonomously
Kinetic Reef Displays
The LEGO Tropical Aquarium Builds Motion into Underwater Scenes
Open-Ended Exploration Toys
Melissa & Doug Entered Toy Industry Hall of Fame
Hybrid STEM Activity Kits
Brainstorm's Science Activity Kits Pair Hands-On Play & Online Tutorials
Vending Machine Block-Puzzle Sets
LEGO Ideas Presents the Minifigure Vending Machine Set
Building Block Game Consoles
LEGO and Nintendo are Releasing a Game Boy Building Block Set
Screen-Free Audio Toys
Qubitunes Helps Kids Create Their Own Audio Adventures
Infant Wellness Play Collections
Fisher-Price Introduces its Mini Me Moments Capsule for Babies
Golden Bunny Easter Collections
Ferrero's Kinder Joy is Running a Sweepstakes for Easter 2026
Nostalgic Show-Inspired Puzzle Sets
The LEGO Pingu Set it Dreamed Up by BrickArtisan24639
Mini Hypercar Block Puzzles
LEGO Highlights the Speed Champions Bugatti Centodieci Set
Tech-Driven Building Toys
LEGO Introduced Its New Smart Play Platform with Enhanced Technology
Buoyant Toy Spots
Tom Holland Stars in LEGO's Imaginative 'Never Stop Playing'
Expansive Action Character Toys
Blokees Debuts Its Range in Toy Fair New York 2026
Child-Focused Handheld Games
The Game Boy-Inspired Kids Device is an Alternative to Tablets
Race-Inspired Puzzle Collections
LEGO and Formula 1 Launch a New Build the Thrill Series
Screen-Free Toy Collections
Luki Lab Spotlights Six Products at the New York Toy Fair 2026
Energy-Generating Soccer Balls
PowerOn's Kinetic Energy Technology Powers Small External Devices
Supermarket-Inspired Slime Toys
Zuru Slime Mart Shares Baskets & Bags with Food-Like Sensory Toys
Emotional Exploration Plushes
Emotional Baggage by Solobo Toys Helps Kids with Playful Expression
Luxury Game Sets
These Luxury Board Games Now Include Sets Up to $4,200 for Collectors
Bath Bomb Advent Calendars
The Momcozy × BIG HUGS 14-Day Advent Calendar Supports Seasonal Comfort
Branded Creativity-Focused Workshops
The LEGO Group Unveils Its 2025 Creativity Workshop Series
Vending Machine Toys
Melissa & Doug's Wooden Vending Machine Play Set is Screen-Free
Collectible Halloween-Themed QSR Toys
The Burger King Scooby-Doo Toys Come in Six Styles
Coastal Block Puzzle Escapes
LEGO Ideas Italian Riviera Recreates a Charming Ligurian Village
Colorful Poolside Art Inflatables
The Cdm30 Lounger Turns Kinetic Art into a Bold Summer Float
Screen-Free 3D Building Puzzles
Maison Battat Inc. Has Introduced the Arkitec line
Brick Toy Revivals
LEGO’s new Game Boy set includes Mario & Zelda-inspired cartridges
Hybrid Party Game Tables
Tiburon Tables Incorporate Different Aspects of Several Games
All-in-One Splash Pads
The Turtle Splash & Bubbles is a Splash Pad and Bubble Maker in One
Seasonally Themed Magnetic Toys
MAGNA-TILES Introduces New Thematic Toys at Toy Fair 2026
Annual International Toy Fairs
Spielwarenmesse is Running Its 75th Edition This Year
Cartoon Franchise Collab Collectibles
BAPE and Transformers Join on a Collection of BE@RBRICKs
Hybrid Educational Toy Designs
Fisher-Price Partners with Big Little Feelings
Heart-Shaped Puzzle Sets
LEGO Lets Users Create their Buildable Valentine's Day Hearts
Skill-Building Play Kits
The Helper Play Kit Supports Independent Play Based on Life Skills
Tactile Game Sets
The Tac+Toe Set by Bionic Reinterprets Tic-Tac-Toe with Premium Materials
Innovative Game Collections
Particula Redefines Play and Learning with Elevated Classics
Friendship-Celebrating Doll Brands
Maison Battat's Hey Bestie™ Product Range Emphasizes Positivity
Real-Circuit Board Games
Reactor Rescue Uses Functional Electronics in Gameplay
Plushie-Themed Halloween Offerings
Jazwares and Warner Bros. Launch Spooky New Plush Line
Adorable Remixed Board Games
Tokidoki Edition Monopoly Turns Classic Strategy into Pastel Pop Art
Toy-Gifting Menu Promotions
Cracker Barrel Introduces a Limited Edition Menu for Young Guests
Interactive Bloclk Sculptures
Dancing Hula Girl Lego Build Actually Dances When Cranked
Long-Haul Flight Toys
Turkish Airlines Created My Travel Buddy for Young Travelers
3D-Printable Toy Ranges
MakerWorld 'CyberBrick' Has Reusable Electronics and 3D-Printed Models
Athlete Commemorative Dolls
Venus Williams Barbie Celebrates Equality and Athletic Legacy
Developmental Bath Toys
The Your (Un)Ordinary Bath Toy Collection Encourages Sensory Exploration
Innovative Outdoor Play Solutions
YangQing Debuts the Turtle Splash & Bubbles Toy
Mental Health Toy Curations
Timeless Toys' D.O.S.E of Play Helps Kids Manage Stress & Anxiety
Engaging 3D Games
The FOROS Game Brings Timeless Fun with a Modern Twist
Collector Puzzle Pirate Ships
LEGO Icons Set Recreates Jack Sparrow’s Ship with Movie Inspiration
Toddler Off-Screen Audio
Ms Rachel Tonie Offers Screen‑free Sing‑along Learning for Toddlers
Active Play Fair Presentations
JOYIN Gears Up to Present at Spielwarenmesse 2026
Puzzle Espresso Tributes
The LEGO Moka Pot Model Celebrates Italian Coffee Culture
Creativity-Focused Global Ambassador Programs
Crayola Creativity Week Begins with an Announcement
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Co-Branded Digital Summer Events
Crayola Partners with Paddington™ and STUDIOCANAL
Sushi Boat Blocked Puzzles
Luke Jenkinson Creates a LEGO Funamori Platter Set Design
Delectable Career-Themed Ice Pops
Happy Pops Launches the Barbie Career Collection