These aquatic fashion examples range from eccentric underwater runways to summer holiday lookbooks that look to the ocean for their visual inspiration. Thanks to luxury labels like Givenchy and Kenzo, aquatic themes are taking over the fashion industry both on the high end and low end of the style spectrum.
While Kenzo and Givenchy are releasing shark-accented collections, affordable retailers like Pixie Market are also recognizing the popularity of aquatic fashion themes and are selling their own versions of these styles.
In addition to countless runway presentations, editorials and marketing campaigns, youth culture can't get enough of this aquatic craze either. The obsession with all things aquatic is one of the driving forces behind the Seapunk music and fashion subculture that looks to underwater themes and mermaid characters for visual inspiration.
50 Aquatic Fashion Examples
49
Extreme Hair Color Editorials
The Enrique Badulescu Marie Claire US Beauty Story is Seapunk-Themed
48
Japanese Underwater Fashion Shoots
Alix Malka
47
Submered Fashion Photography
Susanne Stemmer Captures an Aquatic Fashionista
46
Surreal Submerged Fashion Ads
The Wonderland Couture by Feline Blush Campaign is Magical
45
Dreamy Underwater Editorials
The Sent From Above Beauty Story Features Aquatic Captures
44
Dewy Sculptural Photoshoots
The ELLE Netherlands July 2012 Editorial Stars Marte Mei van Haaster
43
Beached Mermaid Editorials
Kristen McMenamy Plays an Edgy Mermaid in This W Magazine Series
42
Flamboyant Seapunk Fashions
The DORAABODI Spring Collection Embraces Aquatic Patterns
41
Ethereal Aquatic Editorials
The Fire in the Sky Michael David Adams Image Series is Dreamlike
40
Aquatic High Heels
Ruud Baan Has His Models Pose In Stilettos Underwater
39
Water Nymph Photography
The Stephen Landau 'Water' Editorial Portrays Flowing Beauty
38
Shadowed Swimwear Shoots
Caroline Corinth for Marie Clare Spain June 2012 is Ravishing
37
Elegant Seapunk Couture
Xiao Li's Autumn/Winter 2014 Collection Reinvents Chinese Fashion
36
Stylish Sprite Shoots
Anthropologie's Underwater Summer Catalog Photography
35
Sweetly Surreal Photography
It's Rainy Out by Ilse Moore Defies Gravity with Playful Wonder
34
Retro Poolside Campaigns
The Eres Paris Cruise 2014 Collection Advertorial Stars Lindsey Wixson
33
Aquatic Fishtail Pumps
These Charlotte Olympia Fish Heels Will Reveal Your Love for the Ocean
32
Independent Aquatic Editorials
Ymre Stiekema Goes Solo for Vogue Netherlands May 2014 Issue
31
Aquatic-Inspired Jewelry
Octopus Jewelry Displays the Beauty of Tentacles Without the Slime
30
Artistically Aquatic Editorials
W Magazine's Scuba Diving Fashion Spread Conquers the Deep Blue
29
Buoyant T-Shirt Lookbooks
The Altru Summer 2014 Collection's Lookbook Features Floating Tees
28
Affordable Aquatic Couture
The Dolphin Print Dress from Pixie Market Celebrates Sea Creatures
27
Over-Saturated Print Advertorials
The Kenzo Spring/Summer 2014 Campaign Preview is Electric
26
Mermaid Marketing Campaigns
The Mulberry Spring/Summer 2013 Advertisements are Aquatic
25
Oceanic Beauty Campaigns
The Bimba & Lola Spring/Summer 2014 Campaign is Aquatically Inspired
24
Submerged Siren Photography
The Michael David Adams Forever Young Image Series is Ethereal
23
Eccentric Aquatic Runways
The Krizia Robustella Spring/Summer 2013 Collection is Mermaid-Inspired
22
Aquatic Fashion Photography
VMan Goes 'In Deep' For Men's Spring
21
Stylishly Submerged Shoots
Soon Tong's Deep Blue Series is Surreal and Edgy
20
Aquatic Beauty Photoshoots
Michael David Adams' Le Grand Bleu Series is Water-Friendly
19
Fossilized Swimwear Collections
The ‘Prey’ Line from Vanwolff is Worth the Hunt
18
Summer Holiday Lookbooks
The GRUNDTNER and SoHNE Spring/Summer 2014 Collection Celebrates The Sun
17
Submerged Siren Spreads
Nella Balda Captures a Stunning Set of Fabulous Photographs
16
Conceptual Mermaid Portrayals
Oyster Fashion's 'LUNAR-SEA' Editorial is Inspired by Aquatic Life
15
Aquatic Mineral-Inspired Lookbooks
The Bimba & Lola Spring 2014 Collection Channels Little Mermaid
14
Submerged Embrace Covers
Horse Magazine's Fourth Issue Features Top Model Oriol Elcacho
13
Submerged Aquatic Fashion
Guinevere Van Seenus Numero Magazine Spread Shows Classic Beauty
12
Alluring Aquatic Editorials
The Acque Alta in Harper's Bazaar Singapore May 2012 is Glowing
11
Drenched Jewelry Photography
Philip Gay Captured Valerija Kelava for Vogue Russia February 2014
10
Artistic Aquatic Wedges
The Charlotte Olympia Maiden Voyage Embodies a Seaside Atmosphere
9
Fresh Water Fashion Films
Pierre Debusschere 'The Lake' Will Inundate you in Splendor
8
Submerged Dreamtorials
Erich Valo Dives Deep for Surreal Photography
7
Aquatic Mammal Holdalls
The Kujila Whale Bag is a Whale of a Tale
6
Aquatic Skeletal Tablet Cases
This Designer iPad Case by Givenchy Features a Shark Bone Print
5
Adorable Sea Creature Hosiery
These Jasper Dolphin White Socks from OFWGKTA are Nostalgic
4
Aquatic Goddess Photography
The Nymph Editorial Exclusive for The Ones 2 Watch is Cocneptual
3
Oceanic Ocotopus Leggings
These Leggings Make it Look Like an Octopus is Clinging to Your Leg
2
Underwater Coral Clutches
This Digital Print Clutch from Pixie Market is Something You Have to See
1
Scuba Shark Totes
The Scuba Riding Shark Messenger Bag From ExBoyfriend is Wild
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Salty Mermaid Launches Bold Mob Wife Collection for Couples
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Khaite's Resort 2026 is Edgy, Eye-Catching and Elegant
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Lacoste Explores Vulnerability and Victory for SS26
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Aquazzura's Inaugural Eyewear Collection Exudes Elegance
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Sperry x Abercrombie & Fitch Launch a Footwear and Apparel Collection
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Nautica x The Beach Boys Team Up for an Exclusive Collection
Playful Beach-Inspired Tech Lines
CASETiFY x SpongeBob SquarePants Drop a New Collection
Ultra-chic affordable swimwear designs
Mimi Flamingo debuts the stylish 2026 Signature Styles
Fashion Icon Archetype-Focused Campaigns
Alaïa's Summer/Fall 2025 Archetypes Campaign is Stunning
Sustainable Statement Swimwear
Stefania Frangista Reimagines Beachwear with Nature-Inspired Design
Whimsical Couture Settings
Chanel Spring Summer 2026 Couture Show Staged Amid Giant Mushrooms
Aquatic-Themed Watch Collections
Swatch's New SCUBAQUA Collection Uses Bioceramic Materials
Haute Auto Pattern Campaigns
The Audi Car Couture Ad Turns Car Parts into Dressmaking Layouts
Nautical-Inspired Sporty Swimwear Capsules
Knix Has Introduced Its Sporty Swim Collection
Nostalgic Youth Culture Capsules
Coach Presented Its Fall 2026 Line During New York Fashion Week
Shape-Focused Swimwear Lines
YITTY's Swimwear Collection Boasts Its Inclusive Shaping Technology
Dynamic Scent-Inspired Fashion Presentations
Startup Fashion Week 2026 Concluded Its Program
Edgy Refined Resort Collections
The McQueen Resort 2026 Collection is Chic and Daring
Whimsical Youth-Inspired Fashion
The Miu Miu L’été 2025 Campaign is Playful and Stunning
Ocean-Inspired Glasses Campaigns
Costa Sunglasses Partners with Ben Thouard to Highlight Its Line
Avant-Garde Biomimicry Fashion Designs
Iris Van Herpen Debuts the Fall 2025 Haute Couture Capsule
Femme Fatale-Inspired Campaigns
Marine Serre's Fall 2025 Campaign is Titled Heads or Tails
Mediterranean-Inspired Swimwear Collections
Luli Fama Boasts the Escape into the Blue Collection
Bourgeois Dress Code-Inspired Fashion
The Balenciaga Fall 2025 Haute Couture Collection is Elegant
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High Renaissance-Inspired Fashion Capsules
Balenciaga Embraces Artistic Techniques in New Capsule
Sustainable High-End Swimwear Brands
Aventura Swimwear Blends High Style with Sustainability
Playfyully Surrealistic Fashion Capsules
The Moschino Resort 2026 Collection is Chic & Unexpected
Empowering Founder-Inspired Swimwear Campaigns
Knix’s Latest Campaign is Titled 'Out of Office'
Jelly-Inspired Dive Watches
Swatch's Scubaqua Collection Introduces Translucent Ocean Colorways
Versatile Summer-Ready Fashion
Marmot Unveils its New Collection for the SS25 Season
Wellness Focused Swimwear
Bathing Belle Designs Its Fall/Winter Line for Cold Plunge Culture
Tribute-Paying Luxury Fashion Campaigns
Mcqueen's Pre-Fall 2025 Campaign is Set in Coach & Horses
Mermaid-Inspired Makeup Collections
The Flower Knows Shell's Jewel Collection Boasts Ocean Motifs
Biomimetic Fashion Lines
Nonhuman Life is a Collection by P.Andrade Inspired by Organic Forms
European Summer-Inspired Fashion Capsules
SHAN Boasts Spring/Summer 2026 Collection
1980s-Inspired Eye-Catching Fashion Capsules
Moschino's Pre-Fall 2026 is Playful and Elegant
Experimental Fall Wardrobe
Undercover KHAOTIQUE NOIR Collection Debuts at Paris Fashion Week
Mood-Boosting Sea-Inspired Fragrances
Nautica Fragrances Introduced Two New Scents for Spring
Ultra-Chic Sporty Fashion Outfits
AKIRA's Game Day Outfits and Courtside Looks are to Die For
Collaborative Curated Fashion Capsules
SHEIN Taps Cultural Tastemaker Scot Louie
Millennium Era Beachwear Collections
The Juicy Couture x ROXY Range Embraces Y2K Aesthetics
Vintage-Inspired Swimwear Drops
Reformation’s Second Swim Drop Brings Flirty, Eco-Luxe Vibes
Vintage-Inspired Statement Swimwear
Tyler McGillivary Launched Her First-Ever Swimwear Collection
Intricately Artistic Fashion Lines
Pacsun and the Metropolitan Museum of Art Drop a Holiday Line
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The Etro Fall 2025 Magma Line is Stunningly Chic
Fish Bone-Inspired Shoe Designs
Giuseppe Zanotti Brings Back Its Signature Slim Collection
Modern Low-Impact Swimwear
Vitamin A's Newest Swimwear Collection Reduces Environmental Impact
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The Louis Vuitton Summer Odyssey Collection is Chic
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Pixelated Runway Displays
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Digital Marine Habitats
The Nereid Marine Habitat Sets New Standard for Ocean Restoration
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Strikingly Chic Resort Collectons
The Saint Laurent Resort 2026 Collection Focuses on Contrasts
Futuristic Commerce Spaces
Deji Plaza Phase II Brings Deep-Sea Wonder to a Retail Environment
Skatewear-Inspired Kids Capsules
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Waste-Derived Fashion Materials
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Underwater Hospitality Suites
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Print-Focused Swim Lines
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