These aquatic fashion examples range from eccentric underwater runways to summer holiday lookbooks that look to the ocean for their visual inspiration. Thanks to luxury labels like Givenchy and Kenzo, aquatic themes are taking over the fashion industry both on the high end and low end of the style spectrum.
While Kenzo and Givenchy are releasing shark-accented collections, affordable retailers like Pixie Market are also recognizing the popularity of aquatic fashion themes and are selling their own versions of these styles.
In addition to countless runway presentations, editorials and marketing campaigns, youth culture can't get enough of this aquatic craze either. The obsession with all things aquatic is one of the driving forces behind the Seapunk music and fashion subculture that looks to underwater themes and mermaid characters for visual inspiration.
50 Aquatic Fashion Examples
49
Extreme Hair Color Editorials
The Enrique Badulescu Marie Claire US Beauty Story is Seapunk-Themed
48
Japanese Underwater Fashion Shoots
Alix Malka
47
Submered Fashion Photography
Susanne Stemmer Captures an Aquatic Fashionista
46
Surreal Submerged Fashion Ads
The Wonderland Couture by Feline Blush Campaign is Magical
45
Dreamy Underwater Editorials
The Sent From Above Beauty Story Features Aquatic Captures
44
Dewy Sculptural Photoshoots
The ELLE Netherlands July 2012 Editorial Stars Marte Mei van Haaster
43
Beached Mermaid Editorials
Kristen McMenamy Plays an Edgy Mermaid in This W Magazine Series
42
Flamboyant Seapunk Fashions
The DORAABODI Spring Collection Embraces Aquatic Patterns
41
Ethereal Aquatic Editorials
The Fire in the Sky Michael David Adams Image Series is Dreamlike
40
Aquatic High Heels
Ruud Baan Has His Models Pose In Stilettos Underwater
39
Water Nymph Photography
The Stephen Landau 'Water' Editorial Portrays Flowing Beauty
38
Shadowed Swimwear Shoots
Caroline Corinth for Marie Clare Spain June 2012 is Ravishing
37
Elegant Seapunk Couture
Xiao Li's Autumn/Winter 2014 Collection Reinvents Chinese Fashion
36
Stylish Sprite Shoots
Anthropologie's Underwater Summer Catalog Photography
35
Sweetly Surreal Photography
It's Rainy Out by Ilse Moore Defies Gravity with Playful Wonder
34
Retro Poolside Campaigns
The Eres Paris Cruise 2014 Collection Advertorial Stars Lindsey Wixson
33
Aquatic Fishtail Pumps
These Charlotte Olympia Fish Heels Will Reveal Your Love for the Ocean
32
Independent Aquatic Editorials
Ymre Stiekema Goes Solo for Vogue Netherlands May 2014 Issue
31
Aquatic-Inspired Jewelry
Octopus Jewelry Displays the Beauty of Tentacles Without the Slime
30
Artistically Aquatic Editorials
W Magazine's Scuba Diving Fashion Spread Conquers the Deep Blue
29
Buoyant T-Shirt Lookbooks
The Altru Summer 2014 Collection's Lookbook Features Floating Tees
28
Affordable Aquatic Couture
The Dolphin Print Dress from Pixie Market Celebrates Sea Creatures
27
Over-Saturated Print Advertorials
The Kenzo Spring/Summer 2014 Campaign Preview is Electric
26
Mermaid Marketing Campaigns
The Mulberry Spring/Summer 2013 Advertisements are Aquatic
25
Oceanic Beauty Campaigns
The Bimba & Lola Spring/Summer 2014 Campaign is Aquatically Inspired
24
Submerged Siren Photography
The Michael David Adams Forever Young Image Series is Ethereal
23
Eccentric Aquatic Runways
The Krizia Robustella Spring/Summer 2013 Collection is Mermaid-Inspired
22
Aquatic Fashion Photography
VMan Goes 'In Deep' For Men's Spring
21
Stylishly Submerged Shoots
Soon Tong's Deep Blue Series is Surreal and Edgy
20
Aquatic Beauty Photoshoots
Michael David Adams' Le Grand Bleu Series is Water-Friendly
19
Fossilized Swimwear Collections
The ‘Prey’ Line from Vanwolff is Worth the Hunt
18
Summer Holiday Lookbooks
The GRUNDTNER and SoHNE Spring/Summer 2014 Collection Celebrates The Sun
17
Submerged Siren Spreads
Nella Balda Captures a Stunning Set of Fabulous Photographs
16
Conceptual Mermaid Portrayals
Oyster Fashion's 'LUNAR-SEA' Editorial is Inspired by Aquatic Life
15
Aquatic Mineral-Inspired Lookbooks
The Bimba & Lola Spring 2014 Collection Channels Little Mermaid
14
Submerged Embrace Covers
Horse Magazine's Fourth Issue Features Top Model Oriol Elcacho
13
Submerged Aquatic Fashion
Guinevere Van Seenus Numero Magazine Spread Shows Classic Beauty
12
Alluring Aquatic Editorials
The Acque Alta in Harper's Bazaar Singapore May 2012 is Glowing
11
Drenched Jewelry Photography
Philip Gay Captured Valerija Kelava for Vogue Russia February 2014
10
Artistic Aquatic Wedges
The Charlotte Olympia Maiden Voyage Embodies a Seaside Atmosphere
9
Fresh Water Fashion Films
Pierre Debusschere 'The Lake' Will Inundate you in Splendor
8
Submerged Dreamtorials
Erich Valo Dives Deep for Surreal Photography
7
Aquatic Mammal Holdalls
The Kujila Whale Bag is a Whale of a Tale
6
Aquatic Skeletal Tablet Cases
This Designer iPad Case by Givenchy Features a Shark Bone Print
5
Adorable Sea Creature Hosiery
These Jasper Dolphin White Socks from OFWGKTA are Nostalgic
4
Aquatic Goddess Photography
The Nymph Editorial Exclusive for The Ones 2 Watch is Cocneptual
3
Oceanic Ocotopus Leggings
These Leggings Make it Look Like an Octopus is Clinging to Your Leg
2
Underwater Coral Clutches
This Digital Print Clutch from Pixie Market is Something You Have to See
1
Scuba Shark Totes
The Scuba Riding Shark Messenger Bag From ExBoyfriend is Wild
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Watercolor-Inspired Activewear Garments
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Burberry Celebrates the Energy of British Music Culture
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SHEIN Taps Into The Life of a Showgirl with Vibrant Pieces
American Aesthetics-Focused Fashion Capsules
The Coach Spring 2026 Collection is Chic
Gen Z-Led Swimwear Campaigns
Pacsun Taps Gen Z Influencers for Spring/Summer 2026 Swimwear Capsule
Chic Technique-Forward Fashion Lines
Tory Burch Fall 2026 RTW Capsule Explores History and Utility
Preppy Sports Apparel
Lacoste Reimagines Classic Collegiate Fashion
90s Grunge-Inspired Fashion Capsules
Khaite's Resort 2026 is Edgy, Eye-Catching and Elegant
Tropically Inspired Garment Designs
Ashaki Embraces Heirloom-Quality Construction
Jellyfish-Inspired Sneakers
Pharrell Williams and Adidas Originals Drop Shoes with Transparency
Millennium Era Beachwear Collections
The Juicy Couture x ROXY Range Embraces Y2K Aesthetics
Locker Room-Inspired Apparel Collections
Lacoste Explores Vulnerability and Victory for SS26
Ultra-Stylish Eyewear Collections
Aquazzura's Inaugural Eyewear Collection Exudes Elegance
Coastal Style Apparel
Sperry x Abercrombie & Fitch Launch a Footwear and Apparel Collection
Playful Beach-Inspired Tech Lines
CASETiFY x SpongeBob SquarePants Drop a New Collection
Ultra-chic affordable swimwear designs
Mimi Flamingo debuts the stylish 2026 Signature Styles
Fashion Icon Archetype-Focused Campaigns
Alaïa's Summer/Fall 2025 Archetypes Campaign is Stunning
Whimsical Couture Settings
Chanel Spring Summer 2026 Couture Show Staged Amid Giant Mushrooms
Haute Auto Pattern Campaigns
The Audi Car Couture Ad Turns Car Parts into Dressmaking Layouts
Dynamic Scent-Inspired Fashion Presentations
Startup Fashion Week 2026 Concluded Its Program
Nautical-Inspired Sporty Swimwear Capsules
Knix Has Introduced Its Sporty Swim Collection
Nostalgic Youth Culture Capsules
Coach Presented Its Fall 2026 Line During New York Fashion Week
Sustainable Shapewear Lines
The OceanHug Collection by Shapellx is Crafted from Oyster Shells
High-End Upcycled Fashion Collections
Miu Miu Boasts the Upcycled 2026 Collection
Subtly Exaggerated Sophisticated Silhouettes
Balenciaga's Resort 2026 Collection is Chic & Elegant
Edgy Refined Resort Collections
The McQueen Resort 2026 Collection is Chic and Daring
Avant-Garde Biomimicry Fashion Designs
Iris Van Herpen Debuts the Fall 2025 Haute Couture Capsule
Femme Fatale-Inspired Campaigns
Marine Serre's Fall 2025 Campaign is Titled Heads or Tails
Journey-Inspired Fashion Collections
Isabel Marant Has Released the Spring 2026 Campaign Film
Sun-Soaked Youthful Fashion Campaign
PACSUN Shoots Its Spring 2026 Capsule in Sun-Soaked Locations
Bourgeois Dress Code-Inspired Fashion
The Balenciaga Fall 2025 Haute Couture Collection is Elegant
AI-Generated Fashion Week Content
Miami Fashion Week Willl Make Use of AI-Generated Content
High Renaissance-Inspired Fashion Capsules
Balenciaga Embraces Artistic Techniques in New Capsule
Playfyully Surrealistic Fashion Capsules
The Moschino Resort 2026 Collection is Chic & Unexpected
French Resort Swimwear
Bydee's La Piscine Privée Has Château-Inspired Swim, Resortwear and Jewelry
Cruise-Inspired Beachwear Collections
PONANT EXPLORATIONS Collaborates with Vilebrequin
Mediterranean Warmth-Inspired Swimwear Collections
Nii HAi Debuts Capsule 023 Part 2
Luxury Boat Shoes
The Timberland x Jacquemus Authentic Boat Shoe is a Collaborative Boat Shoe
Wellness Focused Swimwear
Bathing Belle Designs Its Fall/Winter Line for Cold Plunge Culture
Tribute-Paying Luxury Fashion Campaigns
Mcqueen's Pre-Fall 2025 Campaign is Set in Coach & Horses
Mermaid-Inspired Makeup Collections
The Flower Knows Shell's Jewel Collection Boasts Ocean Motifs
Marine Pollution Photo Apparel
nanamica x Mēdeia1.0 Join featuring Shomei Tomatsu's Work
Biomimetic Fashion Lines
Nonhuman Life is a Collection by P.Andrade Inspired by Organic Forms
European Summer-Inspired Fashion Capsules
SHAN Boasts Spring/Summer 2026 Collection
1980s-Inspired Eye-Catching Fashion Capsules
Moschino's Pre-Fall 2026 is Playful and Elegant
Jelly-Inspired Dive Watches
Swatch's Scubaqua Collection Introduces Translucent Ocean Colorways
70s Allure-Inspired Fashion Capsules
Yves Salomon's Fall 2026 Collection is Elegant and Playful
Water-Friendly Plush Toys
Moosh-Moosh's Aqua Plushies Makes a Splash for Summer Water Play
Experimental Fall Wardrobe
Undercover KHAOTIQUE NOIR Collection Debuts at Paris Fashion Week
Ultra-Chic Sporty Fashion Outfits
AKIRA's Game Day Outfits and Courtside Looks are to Die For
Collaborative Curated Fashion Capsules
SHEIN Taps Cultural Tastemaker Scot Louie
Vintage-Inspired Statement Swimwear
Tyler McGillivary Launched Her First-Ever Swimwear Collection
Anime-Inspired Streetwear Capsules
Bape x Kaikai Kiki Collection is a Collab Streetwear Range
Intricately Artistic Fashion Lines
Pacsun and the Metropolitan Museum of Art Drop a Holiday Line
Geologically Inspired Fashion Capsules
The Etro Fall 2025 Magma Line is Stunningly Chic
Genderless Outerwear Designs
Sujitha Shivajothi Redefines Outerwear With Its FW25 Collection
Fish Bone-Inspired Shoe Designs
Giuseppe Zanotti Brings Back Its Signature Slim Collection
Sailing-Inspired Resortwear Lines
Zimmermann Resort 2027 Taps 1983 America's Cup as Inspiration
Relaxed Luxury Fashion Collections
The Louis Vuitton Summer Odyssey Collection is Chic
Museum-Inspired Spring Fashion Capsules
Pacsun is Partnering with the Metropolitan Museum of Art
Paper Leather-Inspired Fashion
Frame's Fall 2026 Ready-To-Wear Collection is Chic and Eye-Catching
Minimal Tailored Fall Fashion
Galilee by Sea Fw25 Reveals Monochromatic and Refined Menswear
Attention-Captivating Luxury Fashion Lines
Rabanne's Resort 2027 Line Boasts Stunning Details
Streetwear Label Expansions
KSUBI Unveils KSWIM, The Brand’s First-Ever Swimwear Collection
Theatrically Informed Indoor Fashion
The Louis Vuitton Spring 2026 RTW Collection is Chic
Subterranean-Inspired Outerwear
Stone Island Marina AW25 Explores Community and Maritime Heritage
Debut golf fashion series
The Carnival Golf Collection is a new range inspired by golf culture
Identity-Exploring Clothing
Muted Desires Chapter 5 “Shapes We Take” Capsule Explores Archetypes
Conceptual Memory-Themed Fashion
Paranoid FW25 Explores Identity Through Nostalgia and Nature
Modern Nightlife Fashion Collections
Ksubi Dropped Its 12-Piece After-Dark Capsule
Technical Luxury Outerwear
Balenciaga Skiwear 2025 Merges Performance Gear with Urban Design
Summer-Ready High Fashion Collections
Brunello Cucinelli Emphasizes Luxury and Effortless Ease
Summer-Ready Utilitarian Fashion
HH-118389225 Presents its New Collection for SS26
Canadian-Made Cruise Collections
SHAN's Cruise 2026 Line Features Fluid Silhouettes
Leisure Performance Style
Lamborghini and Orlebar Brown Drop Resort Wear Inspired by the Countach
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Maison Margiela Presented Its Fall 2026 Collection
Summer-Ready Contemporary Fashion Films
COS Summer 2026 Campaign Film Spotlights Materials
Dairytale Bridal Tributes
Disney Wedding Dresses Evoke Fairy Tales Through Bespoke Bridal Couture
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GREEN ABYSS Joins the Bioceramic Scuba Fifty Fathoms Range
Tropical Resort Swim Collections
Bydee's Zuri Bahari collection expands resort and swim offering
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Island-Inspired Summer Wear
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Subculture-Themed Generational Fashion
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Urban Alpine Apparel
BAPE by Kazuki Kuraishi FW25 Drops its Performance All Weather Collection
Original Painting-Inspired Swimwear Collections
Pacsun Collaborates with Kristin Konefal
Dominican Heritage-Inspired Fashion Runways
Oscar De La Renta Presents Its Pre-Fall 2026 Capsule
Contemporary Femininity-Inspired Fashion Capsules
Magda Butrym's Resort 2026 Presentation is Chic
Beachy Shell Jewelry Collections
Tuckernuck Showcases its New Jewelry Collection for Summer
Heritage-Infused Streetwear
AAPE by A Bathing Ape Revisits Youth Culture’s Golden Eras
Future-Forward Layering Collections
Uniqlo U Unveils Its North Sea-Inspired Fall/Winter 2025 Line
Holiday-Inspired Evening Wear Campaigns
The McQueen Holiday 2025 Collection is Elegant
Elegant Sporty Swimwear
The Lacoste Swimwear Collection Features Vibrant Colors and Functionality
Print-Forward Collaborative Swimwear Capsules
Kulani Kinis and Oceanus Launch At The After Party
seasonal spring wardrobes
JW Anderson x UNIQLO SS26 British Watersports & Collegiate Prep Capsule
Jellyfish Suite Hotels
La Casa De La Playa by David Quintana Integrates Aquariums into Suites
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Cinematic Fashion Films
Gucci Presents the Tiger as a Cinematic Collection Debut
Style Muse-Informed Chic Swimwear
LSPACE Embarked on a Stunning Capsule with The Salty Blonde
Dreamy Summer Swimwear Collections
TRIANGL's MIRAGE drop Brings Sun-Soaked Swimwear to August
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Quilt-Inspired Apparel
sacai x A.P.C. Reworks Archival Quilt Motifs Across Modern Silhouettes
Coastal Utility Wear
Nanamica Spring/summer 2026 Collection Explores Ocean-Influenced Garments
Archetype-Driven Fashion
AELIZA Case Study 4: Your Life Explores Identity Through Clothing
Ripple Swim Capsules
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Versatile Sleek Swimwear Designs
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Pixelated Runway Displays
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Digital Marine Habitats
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Cinematic Fashion Campaigns
Alessandro Michele's Fall 2025 Campaign for Valentino is Alluring
Earth-Honoring Fall-Ready Technical Fashion
nanamica Drops its New Campaign for Fall/Winter 2025
Utility Fashion Collections
The AMBUSH SS2027 Collection is a Contemporary Fashion Range
Strikingly Chic Resort Collectons
The Saint Laurent Resort 2026 Collection Focuses on Contrasts
Futuristic Commerce Spaces
Deji Plaza Phase II Brings Deep-Sea Wonder to a Retail Environment
Skatewear-Inspired Kids Capsules
Zoo York and Zara Team Up for a New Kidswear Collection
Waste-Derived Fashion Materials
Detox Bio-Embellishments Sequins Turn Dye Sludge into Design
Festival-Inspired Experiential Retail Concepts
Outcast Clothing Expands Its Le Club Outcast
Sea-Inspired Streetwear Capsules
Reebok X MARKET Channel LA Streetwear in a New Collection
Print-Focused Swim Lines
With Jean Showcases its 'Fioretta' Collection for the Summer Swim Season
Underwater Hospitality Suites
The Manta Resort Launches a Regenerative Ocean Retreat
Interactive Project Platforms
Community Aquarium Turns Projects Into Digital Fish For Discovery