Conceptual Mermaid Portrayals

Oyster Fashion's 'LUNAR-SEA' Editorial is Inspired by Aquatic Life

Oyster Fashion'a 'LUNAR-SEA' fashion story captures conceptual portraits that depict a group of mermaid subjects. While some of the underwater beings are glamorous and sultry in their appearance, others appear to channel otherworldly creatures that are something between a human and a fish.

This conceptual portrait set displays both beautiful and monstrous elements that range from stunning wigs and cosmetic applications to face-concealing tentacles and erosion-inspired face paint applications.

Photographer Byron Spencer captures a rich wardrobe of one-off pieces from designer Pauly Bonomelli who runs edgy fashion label Hi Mum I'm Dead. The ensembles are adorned with sequins and embroidery and evoke a visually opulent aesthetic.

Hair and makeup for Oyster Fashion's 'LUNAR-SEA' editorial is courtesy of Michele McQuillan and Victoria Baron who transform the editorial's talented model stars.

Conceptual Mermaid Fashion
Opportunity for designers to create edgy, one-of-a-kind pieces inspired by aquatic life and fantasy.
Monstrous Beauty Trends
Chance for makeup artists and hairstylists to create visually stunning, otherworldly looks that combine the beautiful and the eerie.
Underwater Creature Inspiration
Possible trend for photographers and artists to explore the concept of mermaids and other aquatic creatures for their creative works.

Where This Applies

Fashion Industry
Fashion labels and designers can explore the opportunity of creating a line of conceptual mermaid fashion.
Beauty Industry
Makeup artists, hairstylists, and cosmetic companies can take inspiration from 'LUNAR-SEA' editorial to create monstrous beauty looks and product lines.
Photography Industry
Photographers and artists can create works inspired by mermaids and other underwater creatures that embody both beauty and monstrosity.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 50%
Activity 46%
Freshness 8%

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