The Altru Summer 2014 Lookbook will get you pumped up for the summer season instantaneously. The aquatic images depict warm summer months spent by the pool flawlessly with simplistic measures. The pictures don't include a single model and only feature one piece of clothing in each still.
The concept may sound boring, but the pictures are promising and will make you want to dive right into a pool. The articles of clothing appear to be floating on perfectly clear water that reflects the sun's light. Fresh summer fruit is also floating around the garments to coincide with their patterns and color schemes, which happen to be fruity and tropical.
If you're tired of your dark-colored, cold-weather clothes, opt for this refreshing collection!
What Makes This Trend Stand Out
- Buoyant Clothing
- The Altru Summer 2014 Lookbook showcases clothing that appears to be floating on water, creating a visually stunning effect.
- Poolside Fashion
- The use of aquatic images in lookbooks is a trend that creates an instant connection to the summer season and evokes a desire for warm-weather clothing.
- Minimalist Photography
- The absence of models and focus on a single garment in each still is a trend that creates a clean and simplistic aesthetic in lookbooks.
Sectors Adopting This
- Fashion
- The use of buoyant t-shirts in lookbooks presents an opportunity for fashion brands to create visually captivating and unique photography campaigns.
- Photography
- The trend of minimalist photography in lookbooks opens up opportunities for photographers to experiment with different creative techniques and showcase clothing in a refreshing way.
- Marketing
- Utilizing buoyant clothing in lookbooks can be a disruptive innovation in marketing, as it creates a strong emotional connection with viewers and enhances brand image.
