The beginning of April marks April Fool's Day, a time when many brands release faux products or services as a marketing ploy and this list of 10 April Fool's marketing campaign showcase hilarious ways brands have participated in 2021.
Notably, Jack Link's Beef Jerky celebrated the day with a unique giveaway, allowing its fans to enter for a chance to win a bottle of its Jerky Cologne. To enter, fans need to follow the brand on Instagram, like the giveaway post, and in the comments, name their favorite flavor and tag two of their friends.
Another humorous example of an April Fool's marketing campaign comes from strategic communications and marketing agency Peppercomm. The brand recently debuted Zoomsie, "the world's first integrated work-from-home fashion solution," a one-piece outfit with "the style of professional workwear and the comfort of a onesie."
10 April Fool's Marketing Campaigns
10
Mischievous Candy Campaigns
Sour Patch Kids is Preparing for April Fool's Day with a "Prank Fund"
9
Electric SUV-Inspired Mouses
The Satechi Cybermouse is a Mini Version of the Tesla Cybertruck
8
Professional Workwear Onesies
The Zoomsie is a Work from Home Fashion Solution
7
Jerky Cologne Giveaways
Jack Link's Will Be Sending 10 Fans Bottles of Its Dried Meat Fragrance
6
Electric Automotive Brand Tequilas
Tesla Tequila is Being Launched by the Brand for $250 a Bottle
5
Crunchy Topping Cereals
Carvel Ice Cream Turned Its Beloved Crunchies Into a Breakfast Cereal
4
Cauliflower-Flavored Marshmallows
PEEPS Dreamed Up a Marshmallow Flavor for April Fool's Day
3
Branded Gelatin Prank Kits
JELL-O Unveiled its Stapler Mold Prank Kits Ahead of April Fool's Day
2
DIY Toilet Paper Pranks
Squatty Potty is Promoting 'Grow Your Own Toilet Paper' for April Fool's
1
Liquor Bath Bombs
Jägermeister's Bath Bomb is the Perfect Novelty Stocking Stuffer
Related Ideas
Umami-Flavored Ingredient Campaigns
Kayanoya USA is Introducing a National Dashi Day Campaign
Sensory Outdoor Posters
Billie Introduced its Scratch-and-Sniff OOH Campaign
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Cocktail-Themed Holiday Campaigns
Aperol is Initiating 'Aperolidays' in 2025
Matcha-Mayo Condiments
Heinz x PerfectTed Matcha Mayo Unites Two Favorite Products
National Holiday Marketing Campaigns
Revlon Debuted a Month-Long National Lipstick Day Celebration
Large-Scale Apéritif Activations
Aperol Kicked Off its 'Summer of Spritz Campaign' in NYC
Savory Cheese Advent Calendars
The Crafty Herd Cheese Advent Calendar Has 13 Original Flavors
Biscuit-Branded Water Blasters
Jammie Dodgers and NERF Partnered for Specially Branded Toys
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Easter-Branded Snack Ranges
The Hershey Company Debuts Its 2026 Easter Product Line
Scary Ketchup Expiry Campaigns
Heinz's ‘Expired Sauce Hunt’ Reminds Consumers to Clear the Fridge
Pristine Fast Food Campaigns
McDonald's All Flavour, No Mess Spotlights a Tidy Snack
Cheese-Themed Advent Calendars
Kraft Natural Cheese Debuts a Holiday Advent Calendar
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Quirky Pasta-Defying Campaigns
Cup Noodles x Top Ramen Launch a National Noodle Day Initiative
Holiday-Flavored Snack Chips
These PepsiCo Christmas Snacks are Arriving in the UK
Playful Snack Collectables
The Once You Pop Mystery Box from Pringles Introduces Blind-Flavors
Scent Spritz Billboards
goodwipes' Scentsational Summer Billboard Releases Scent Every 30 Seconds
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Snack Chip-Inspired Beef Jerkys
Jack Link's DUOS Beef Jerky Introduced a Tangy, Savory Flavor
Holiday Blind Box Campaigns
Buffalo Wild Wings Debuts its 'Hank the Halls' Spot and Campaign
Functionally Focused Dog Campaigns
The Honest Kitchen's Inflatable Dogs Challenge Beauty Standards
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Cinematic Soda Campaigns
Diet Coke and The Devil Wears Prada 2 Partnered for a New Campaign
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Licensed Flavor Collaborations
Conagra Blends Celebrity and Brand Partnerships Into Snacks
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Meatball Lollipops
IKEA x Chupa Chups Meatball Lollipop Turns an April Fools Idea into a Product
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Branded Holiday Baking Campaigns
Nutella and Hallmark Partnered to Celebrate the Festive Season
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Artistic Hip-Hop-Inspired Cereal Campaigns
Froot Loops Launches 'Follow Your Ears'
Comprehensive Easter-Inspired Collaborations
Peeps' 2026 Spring Collaboration Lineup is Impressive
Condiment Marketing Campaigns
Hellmann’s Launched Its ‘Main Flavour Energy’ Marketing Campaign
Beer Brand Nature Campaigns
Corona Launched Its Living Is Calling With a Tripadvisor Partnership
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Kid-Created Freezer Treats
Jel Sert and Crayola Launched a Limited-Edition Flavor by Kids for Kids
Elevated Easter Hunt Campaigns
The Cadbury Better the Hide, Better the Hunt Campaign is Joyful
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Trainer-Collaborative QSR Campaigns
JD and Wingstop UK Join to Launch a Nationwide Giveaway
Sparkling Social Beverages
Mingle Mocktails is Leveraging April Fool’s to Launch Pomegranate Spark
Milk-Inspired Fragrance Campaigns
Snif Taps Rob Rausch for Its 2% Fragrance Campaign
Ultra-Flavorful Snack Collaborations
Van Holten's and Pringles Unveiled an Unconventional Product
Pickle-Shaped Chocolates
M&S Food's You Tickle My Pickle Milk Chocolate is a Playful Treat
Sardine-Inspired Lip Serums
Wonderskin Shared an Unexpected Lip Serum Oil Shade for April Fool's
Savory Body Washes
method Teased Seafood Boil Body Wash on April Fool's Day
Anniversary-Honoring QSR Campaigns
The Jack in the Box 75th Anniversary Campaign Launches in 2026
Eating Ritual Campaigns
Müller You Know How You Like It Celebrates Unique Snacking Methods
Scented Canine-Meal Billboards
Ollie and Zola Introduce the 'Dog of Honor' Campaign
Savory Pickle Granolas
Rawcology Created and Gave Away Dill Pickle Grain-Free Granola to Five Fans
Joyous Fried Chicken Campaigns
The Jollibee National Day of Joy Campaign Offers Rewards for Joys
Nutty Sweet Jerky Snacks
This Jack Links Duos Flavor Integrates the Classic Taste of PB&J
Gamified Scent Marketing Experiences
Axe's Grab The Sweet Turned a Bus Stop into a Claw Machine
Humorous Olive Oil Campaigns
Graza Launched a National Brand Campaign Called 'Seriously Serious'
Workplace-Inspired Salad Campaigns
BrightFarms Launches the Salad Freaks in the Workplace Campaign
Butter-Flavored Toothpastes
Salt Oral Care Teased Its First-Ever Edible Butter Toothpaste
Anti-Counterfeit Campaigns
This Vaseline Nigerian Prince Campaign Warns Against Fake Products
Anniversary-Celebrating Brand Evolutions
Smoothie King Debuts 'The Best Kind of Delicious'
Celebrative Ketchup Campaigns
Heinz Lunched its Festive 'It's Heinz Season' in Southeast Asia
Cheeky Garlic-Inspired Couture Campaigns
Hellmann's and Arielle Vandenberg Promote Garlic Aioli
Back-To-School Hygiene Campaigns
Lysol’s Latest Campaign is Titled 'The Story of SOMO'
Fragrance Shopping Events
Sephora Introduced its 'Fragrance For All Event' for Last Minute Gifting
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Humorous Chocolate Spots
Toblerone Introduced its ‘Chocolate Like Nobody’s Watching’
Humorous Wet Wipes Campaigns
goodwipes Partnered with Hallie Batchelder on Wet January
Chicken Wing Teasing Campaigns
This Pizza Hut Wings Campaign Pokes Fun at Competitors
Social-First Gameshows
This Year's Walkers' Do Us a Flavour Campaign Was Reimagined for TikTok
Limited-Edition Halloween Treats
Kellanova Brands Debut Exclusive Treats for Halloween
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Actor-Approved Cheese Campaigns
Jarlsberg and Adrian Grenier Partnered for a New Campaign
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
No-Nonsense Frozen Snack Campaigns
Yasso's Foolproof Freezer Challenges April Fool's Day Pranks
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Sports-Themed Beer Campaigns
This BrewDog Promotion Offers the Chance at a Year of Free Beer
Tortilla Chip Meat Snacks
Jack Link's Doritos Nacho Cheese Beef Jerky Was Created with PepsiCo
Social-First Body Care Campaigns
Suave Runs the 'Smell Like Your Ex(foliating Body Wash)'
Co-Branded Caviar Sets
Marky’s x Yahoo Sets Celebrated National Caviar Day
Thoughtful Ice Cream Campaigns
DOVE® Ice Cream's #MiniWinMonday Emphasizes Minor Accomplishments
Co-Brandeed Promotional Campaigns
Montucky Cold Snacks and the Flamin' Hot Brand Portfolio Team Up
Deceptive Dessert Cakes
M Street's April Fools Cakes Look Like One Thing and Taste Like Another
Condiment-Flavored Sausages
These New Sausage Packs from The Jolly Hog Come in Two Options
Interactive Artisan Coffee Campaigns
The Illy Summer Campaign Will Immerse Consumers
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Bartering-Focused Frozen Pizza Promotions
RED BARON® Launches the Stuff for Stuffed Campaign
Culinary Tradition Food Campaigns
The Merchant Gourmet 'Yes Chef!' Campaign is Running Now
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Comedian-Fronted Tequila Campaigns
Espolòn Tequila Taps Ken Jeong for Nine Days of Short Kings
Free Food Refreshment Campaigns
This Liquid Death Sparkling Energy Campaign Offers Chicken Wings
Donut-Flavored Energy Shots
5-hour ENERGY Made Two April Fools' Flavor Ideas Real
90s-Era Snack Product Campaigns
The Pringles One You Pop Campaign Revives the Tagline for Gen Z
Spoof Fragrance Ads
The Aldi Fragrance Advert Challenges Costly Designer Fragrances
Condiment Portfolio Campaigns
Kraft Heinz Debuts Its United Tastes of America Campaign
Festive Pickle-Themed Campaigns
The Pickle Juice Company Debuts '12 Days of Pickle-Mas'
Avocado Oil-Based Product Campaigns
Chosen Foods Debuts the Chosen to Save Food Campaign
Pickle-Inspired Wines
Stella Rosa Presented Pickle Wine to Its Audience on April Fools' Day
Chameleon-Inspired Flavor-Focused Campaigns
Tootsie Roll Debuts a Color-Changing Chameleon
Content Creator Meat Snacks
Jack Link's x MrBeast Beef Jerky Targets Gen Z and Gen Alpha
Dessert Disaster Lawyer Campaigns
This Carvel Campaign Aims to Rescue Dessert Disaster Victims
Flavor-Fueled Wrestling Events
Knorr Canada's Flavourmania Spotlights Winning Meal Enhancers
Interactive Chocolate-Covered Pretzel Campaigns
The Latest Flipz Up Your Game Day Iteration is Out
Spring Season Branding Activations
Rita's Italian Ice & Frozen Custard is Running a Giveaway
Shrimp Chips-Focused Campaigns
Calbee America Launches 'What the Wild Ones Eat' Campaign
Protein Cheese Activations
Armstrong Cheese Celebrated its Protein Offerings with a Fridge Pop-Up
Soccer-Themed Snack Brand Partnerships
Pringles and Sucuk und Bratwurst The Night Kit
Midwestern Beer-Infused Sausages
Leinenkugel x Johnsonville Present the Oktoberfest Beer Brats
Gamified Discount Events
Build-A-Bear Uses Mystery Offers to Drive Engagement
Expansive Meat-Free Food Campaigns
The Meat Free Made Easy! Campaign Features Over 40 Brands
Spicy Spread Campaigns
Philadelphia Mexican Style Launched with Creator-Led Marketing
Co-Branded Smoked Sausages
Johnsonville Taps Dr Pepper for an Adventurous Taste
Culture-Combating Cheese Campaigns
This Babybel Protein Campaign Stars Joe Marler
Candy Delivery Campaigns
SKITTLES® Partners with Elijah Wood for a Game Day Spot
Canned Meat Cartoon Collabs
The Spam x Hello Kitty Collaboration is a Limited-Edition Release
Festival-Themed Retail Snack Campaigns
Kellanova Announced Flavour Fest ’25 in the UK
Comedic Social-First Campaigns
Bonobos Debuts a Cheeky Ad Called the Sweat Stakes
Jersey-Inspired Juice Boxes
Appl7 & Eve Launched Soccer-Inspired Packaging for the Summer
Illusory Dining Concepts
A Taste Illusion Experience Plays with Diners' Perception on April 1st
Chaotic Milkshake Campaigns
Müller FRijj's Just feel the Urjj Challenges Content Directed at Gen Z
Interactive Unboxing Activations
Peperami Created a Dynamic Chicken Tikka Skewers Experience
Coffee Brand Chocolate Milks
Jimmy’s Iced Chocolate Milk is the Brand's First Coffee-Free Drink
Bloody Mary Ketchups
Zing Zang Bloody Mary Ketchup Began as an April Fool's Joke
Year-Long Anniversary Promos
Chick-fil-A Launches Menu Items and Sweepstakes for its Anniversary
Grass-Fed Beef Jerkies
MrBeast Partners With Jack Link’s for a New Zealand Snack Launch
Costumed Fan Stunts
AXE's Mystery Wiener Couple Captivated Fans at the World Cup
Pre-Portioned Food-Centric Holiday Campaigns
Dorot Gardens Launches 'Make a Note to Grab Dorot'
Boldly Flavored Fakeaway Seasonings
These New Angus & Oink Seasonings Come in Six Options
Divisive Savory Spread Campaigns
The Marmite Love it. Hate it. Cook with it. Campaign is Cheeky
Music Festival Refreshment Campaigns
This Lipton Summer Campaign Offers VIP Festival Experiences
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Nostalgic Slap Bracelet Giveaway
The Human Bean Gives Slap Bracelets With its 90s-Inspired Drinks
Board Game-Themed Food Promotions
Premier Foods and Hasbro Partnered for an On-Pack Promotion
Pepperoni-Protecting Insurance Promotions
HORMEL Pepperoni Insurance Offers Peace of Mind
Alternative New Year Celebrations
Premier Protein & Michelle Buteau Set a New Start to the Year
Complimentary Bacon Retailer Campaigns
This Save A Lot Sweepstakes Offers Free Bacon for a Year