The beginning of April marks April Fool's Day, a time when many brands release faux products or services as a marketing ploy and this list of 10 April Fool's marketing campaign showcase hilarious ways brands have participated in 2021.
Notably, Jack Link's Beef Jerky celebrated the day with a unique giveaway, allowing its fans to enter for a chance to win a bottle of its Jerky Cologne. To enter, fans need to follow the brand on Instagram, like the giveaway post, and in the comments, name their favorite flavor and tag two of their friends.
Another humorous example of an April Fool's marketing campaign comes from strategic communications and marketing agency Peppercomm. The brand recently debuted Zoomsie, "the world's first integrated work-from-home fashion solution," a one-piece outfit with "the style of professional workwear and the comfort of a onesie."
10 April Fool's Marketing Campaigns
10
Mischievous Candy Campaigns
Sour Patch Kids is Preparing for April Fool's Day with a "Prank Fund"
9
Electric SUV-Inspired Mouses
The Satechi Cybermouse is a Mini Version of the Tesla Cybertruck
8
Professional Workwear Onesies
The Zoomsie is a Work from Home Fashion Solution
7
Jerky Cologne Giveaways
Jack Link's Will Be Sending 10 Fans Bottles of Its Dried Meat Fragrance
6
Electric Automotive Brand Tequilas
Tesla Tequila is Being Launched by the Brand for $250 a Bottle
5
Crunchy Topping Cereals
Carvel Ice Cream Turned Its Beloved Crunchies Into a Breakfast Cereal
4
Cauliflower-Flavored Marshmallows
PEEPS Dreamed Up a Marshmallow Flavor for April Fool's Day
3
Branded Gelatin Prank Kits
JELL-O Unveiled its Stapler Mold Prank Kits Ahead of April Fool's Day
2
DIY Toilet Paper Pranks
Squatty Potty is Promoting 'Grow Your Own Toilet Paper' for April Fool's
1
Liquor Bath Bombs
Jägermeister's Bath Bomb is the Perfect Novelty Stocking Stuffer
Related Ideas
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Invisible Furniture Capsules
IKEA's Invsbål Campaign and Capsule are a Playful April Fool's Joke
Charcuterie Advent Calendars
Hickory Farms' Countdown to Christmas Shares Sweet & Savory Snacks
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Instant Noodle Advent Calendars
Koka's Unique Christmas Countdown Shares 12 Comforting Meals
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Soda-Infused Ketchups
Pepsi Colachup is Coming to Select Baseball Stadiums on July 4th
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Cereal-Scented Nail Polishes
The Nails.INC x Froot Loops Collection Smells Sweet & Fruity
Nutritious Protein Seasonings
Quest Nutrition Teased Meat and Veggie Rubs on April Fool's Day
Spice Advent Calendars
Just Spices Curated 24 Spice Blends to Discover in December
Tuna Advent Calendars
Bumble Bee Seafoods Launched the Tuna Lovers' Advent Calendar
Excuse-Providing Mock Cans
Like a Magic 8 Ball, Samuel Adams' 'I CAN't' Can is Ready to Shake
Spicy Co-Branded Mints
Tic Tac and Del Taco Dropped a Spicy Mint Idea on April 1st
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Snack-Inspired Fruity Lip Glosses
Welch’s® Juicyfuls Juicy Fruit Lip Gloss is Nostalgic
AI-Powered Peanut Butter Campaigns
Kraft is Giving Away Free Peanut Butter for Empty Jar Scans
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Luxury-Inspired Chocolate Campaigns
The Toblerone 'Never Square' Campaign Takes a Cheeky Approach
Social Ghosting Donut Campaigns
The Krispy Kreme Ghosted Box Encourages Relationship Rekindling
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Ready-to-Mix Powdered Martinis
Hendrick's Concocted the Driest-Ever Martini for April Fool's Day
Cheese-Infused Dog Treats
Bocce's Bakery and Cheez-its Partnered for April Fool's Day
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Valentine's Beef Jerky Hearts
Manly Man Co.'s Meathearts are Laser-Etched with Playful Messages
AR Sampling Advertisements
The #TakeATaste Campaign Shares Free Coca-Cola Zero Sugar Bottles
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Mysterious Sports Drink Flavors
The Gatorade Mystery Flavor is the First of its Kind
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Cheesy Snack-Flavored Beef Jerkys
Jack Link's Fritos Chile Cheese Jerky Features 100% Beef
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Expansive Easter Product Ranges
The Mars Wrigley Easter 2024 Range Has Eight New Products
Craft Soda Advent Calendars
The Jones Advent Calendar Shares 25 Days of Bubbly Beverages
Hybrid Fruit Candies
This Father's Day, "Dad Things" are Being Traded for Laffy Taffy Fruit Combos
Limited-Edition April Fool's Lines
Chamberlain Coffee Debuts the Oops Collection on April 1st
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Soda-Flavored Meat Snacks
Jack Link’s and Dr Pepper Partnered on Two New Snacks
Comedic Limited-Time Burgers
Burger King Japan is Offering the 'Fake Burger' for April Fool's Day
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Edible Savory Sprays
The Tofurky Gravy Spray is a Multitasking Fragrance
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
Boneless Wing Ads
Whataburger Cleverly Launches Its Boneless Wings with This Ad
Chip-Flavored Jerky Snacks
A New Lineup of Jack Link's x Frito-Lay Products Just Dropped
Squeezable Sauce Rebrandings
Kraft Sauce is Launching its Creamy Sauces Line to the Roster
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Cheese-Colored Hair Dyes
Velveeta Gold Debuted on Amazon for April Fool's Day
Branded Holiday Candy Collections
The Frankford Candy Holiday Collection is Packed with Options
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Premium Kitchen Pranks
IKEA Invented "Eureka Spiritis" to Showcase Its Quality Furnishings
Cross-Cuisine QSR Bento Boxes
The McDonald’s Makunouchi Bento Was Debuted for April Fool's Day
Unconventional Jackfruit Fragrances
Dodo Jackfruit Edition Was Inspired by an Extinct Bird
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Savory Ice Cream Sandwiches
Nightingale x Pizza Hut Dreamed Up a New Snack for April Fool's Day
Spooky Seasonal Soda Promotions
This Fanta Halloween Promotion Offers the Biggest Rewards Yet
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Mustard-Flavored Candies
French's Created Limited-Edition Skittles for National Mustard Day
Mystery Toothpaste Flavors
Hismile is Giving Away Custom Mystery Flavors Every Friday in April
BBQ-Themed Soy Sauce Campaigns
The Kikkoman 'Fire Up the Umami' Campaign Encourages Creativity
Playful Valentine's Day Gifts
The Clever Candy 2024 Valentine’s Day Collection Has Been Unveiled
Cross-Border Condiment Campaigns
Daring Travelers Received Limited-Edition Smuggler Marmite Jars
Viral No-Hole Bagel Campaigns
Philadelphia Cream Cheese Debuts the Philadelphia Bagel Wholes
Tongue-In-Cheek Grilling Ads
Hellmann's Canada Ignites Grilling Season Early with "May-0" Petition
Athlete-Celebrating Snack Packaging
This Cracker Jill Packaging Commemorates Women in Sports
Viral Ranch Condiments
Primal Kitchen Created 50 "Seemingly Ranch" Bottles for Swifties
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Ice Cream Starter Kits
FatBoy Created a Fun Ice Cream Pack for National Uncle and Aunt Day
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Expansive Valentine's Treat Ranges
The Mars Valentine's Day Products are Here for 2024
Springtime Snack Cake Promotions
The Mr Kipling and Cadbury Cake Easter campaign is Familial
Functional Flavorful Snack Ranges
Ello Market Snack Products are New and Exclusive to Rite Aid
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Hummus Snack Bites
Soom Foods Announced a New Tahini Snack on April Fool's Day
Blue Raspberry Farms
Funkin is Inviting Berry Fans to the Funkin Fruit Farm on April Fool's Day
Pizza Craving Campaigns
Domino's Pizza and WorkInProgress Launch the Emergency Pizza Campaign
Work-Ditching Video Game Campaigns
Call of Duty's "Ghost Your Boss" Invites Players to Skip Work
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Macaroni-Themed Gummy Candies
Kraft Mac Has Just Launched Some Unexpected Halloween Gummy Candies
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Artisan-Inspired Springtime Easter Treats
These Brach’s Easter Products are Limited-Edition
Meat-Free Deli Proteins
Quorn Launches the New Meat-Free Deli Products with Enhanced Flavors
Tax-Deductible Snack Breaks
KitKat Created a One-Day Event for the End of the Tax Year
Age-Inclusive Father's Day Campaigns
Brooks Brothers' Latest Campaign Celebrates Dads
Friendship Cream Cheese Campaigns
The 'You’ve Got a Friend in Philly' Campaign is Charming
First-Access Fan Clubs
Curie's Sniff Club Shares Lab Samples with Members
Plant-Based Cheese Campaigns
The Daiya Fromage Forgery Campaign is Dupe Culture-Inspired
Cheeky Seltzer Campaigns
NÜTRL Vodka Seltzer & Chloe Fineman Team Up for "Keep It Tasty" Campaign
Search-Hacking Campaigns
Kraft Real Mayo's Search Moist Campaign Suggested a Word of the Year
Sensual Deodorant Sprays
KS Deodorants' Campaign Shows How Fragrance Fuel Intimacy
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Savory Artisan-Style Meat Snacks
These New Country Archer Beef Jerky Snacks are High-Quality
Cow-Themed QSR Campaigns
Chick-fil-A Debuts a New Virtual Game and Merchandise Collection
Barbecue-Themed Candy Products
Kraft Heinz and Frankford Candy Partnered for Halloween Candies
Guacamole Tailgating Sweepstakes
WHOLLY GUACAMOLE Brand Launches Ultimate Tailgating Sweepstakes
Flavorful Festive Food Products
These Premier Foods Limited-Edition Products Come in Four Options
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Expansive Vegan Candy Campaigns
This Swizzels Campaign Encourages Retailers to Stock Up
Extra-Cheesy Cracker Products
Jacob’s Cheesy Specials are Arriving at UK Retailers This Month
Influencer Flexitarian Campaigns
Violife Launched an Influencer Campaign Aimed at Flexitarians
Collaborative Mustard-Flavored Candies
French's and Skittles Create an Ambiguous Yellow Skittle
Confectionary Candy Debuts
Hancocks Debuts a Series of Candies for the Autumn Season
Convenient Protein-Packed Meat Sticks
Country Archer Provisions Launches the Two New Meat Snacks
Complimentary QSR Item Events
The Jack in the Box 24 Days of Jackmas Promotion Arrives in December
Trick Shot Sweepstakes
ONE Brands Debuts the ONE Puffs Trick Shot Challenge Sweepstakes
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Fakeaway Grocery Store Products
These Iceland Foods Products Enable Restaurant-Inspired Meals
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Promotional Condom Delivery Campaigns
Saucey is Entering the Sex-focused Category
Diverse Lunchbox Campaigns
All Flavours Welcome by Ritz Celebrates Cultural Differences
Celebratory Pretzel Brand Initiatives
The Philly Pretzel Factory Celebrated Its 25th Anniversary
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Pickle Juice Campaigns
The Pickle Juice Company Urges People to #SavethePickles
Sweat-Themed Comedy Specials
Secret Clinical Deodorant Hosted a Live Comedy Special
Cost Savings Grocer Campaigns
These Spar New Year Offers Prioritize Value
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes