From food to furniture and personal cosmetics, consumers are no longer settling for one-size-fits-all products, as evidenced by the top April 2018 customization ideas. As such, customization is the pinnacle of many new products, services and companies. L'Oreal launched CUSTOM D.O.S.E to create custom serums following an assessment, making it possible for the needs of about 250 unique skin types to be addressed. Sillages Paris is a Milennial-targeted perfume brand that lets online shoppers pick and choose their desired scents with ease, and ultimately receive a curated formulation that has been approved by scent experts.
In the realm of food, Firebox's 'Face Licker' has consumers submit a photo of themselves that can be turned into an edible confection. Customization is also at the heart of Labothéry, a new lab-themed tea cafe that empowers the average consumer to craft drinks of their own design.
Top 25 Customization Ideas in April
From DIY Doodle Bedding to Personalized Perfume Boutiques:
Laura McQuarrie — Apr 29, 2018 — Art & Design
25
High-End Minimalist Furniture
Magniberg Brand Offers Modern Furniture and Classic Linens
24
Personalized Lollipop Services
'Face Licker' from Firebox Turns Your Mug into a Sweet Treat
23
Personalized Statement Brooches
The Brooches by Boume Jewelry are Tailored to Fit Men and Women
22
Affordable Home-Framing Kits
The Avrame A-Frame Kits Make Quick, Cost-Friendly Constructions
21
Serene Luxury Hotel Designs
The At One Hotel Outside of Shanghai Overlooks Yangcheng Lake
20
All-Terrain Luxury Strollers
Bugaboo's Fox Stroller Offers Premium Comfort and Driving Performance
19
Lab-Style Tea Shops
Toronto's Labothéry Invites People to Play Chemist and Make Their Own Drinks
18
Aerodynamic Athlete Shoes
The Conceptual Adidas ONE/1 Offers an Ultra-Close Fit
17
Modular Building Systems
Matt Lucraft Addresses London's Housing Crisis in Concept Design
16
Personalized Perfume Boutiques
Ormonde Jayne's Fragrance Shop Concept Emphasizes Customization
15
Playful Wedding Guest Books
Down in the Boondocks Boasts a Custom Engraved Tower of Blocks
14
Modular Desk Sculptures
'Objekts' Can Be Personalized to Show Off the Consumer's Creative Talent
13
DIY Doodle Map Bedding
The eatsleepdoodle Doodle World Map Duvet Cover is Customizable
12
Toronto-Based Modern Offices
The New Slack Space in Toronto Has a Revolutionary Office Design
11
Artistic Flexible Working Offices
Mullenlowe Profero's New Office Mixes Art Deco with Heritage
10
Wooden Loft-Like Offices
The Wooden Office is a New Building That Mixes Classic and Modern Style
9
Distraction-Free Workspaces
Yves Behar Unveiled Plans for a Second CANOPY Office Space
8
Landscape-Inspired Beach Houses
La Lucia by Arrcc is a Luxurious Beach House in South Africa
7
Personalized Skincare Services
L'Oreal is Now Offering a Tailored Service Called CUSTOM D.O.S.E
6
Modern Live-Work Buildings
Designer Raveevarn Created a Unique House for Personal Use
5
Personalized Cutting Boards
'Boards with Words' Give Kitchen Essentials a Customized Twist
4
Puzzle-Like Wedding Guest Books
Urban Farmhouse Tampa's Guest Book Puzzle is Playful and Unique
3
Customizable Online-Only Fragrances
Sillages Paris Targets Millennials with Simple, Custom Scents
2
Elegant Refurbished Restaurants
The Palace Restaurant in Helsinki Underwent a Large Renovation
1
Astronomy-Inspired Merino Knitwear
Le Lion Boasts Starry Knit Embroidery on Timeless Pieces
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Estée Lauder x Ladurée Partner for Sensorial Makeup
Next-Gen Emotive Fragrances
Lore's Storytelling Perfumes Transport the Senses
High-End Beauty Campaigns
The La Beauté Louis Vuitton Campaign Debuts With a Bold Vision
Bodycare-Inspired Drinks
Lush Middle East and Home Bakery Reimagined Favorite Products as Drinks
AI-Powered Perfume Houses
Generation by Osmo Turns Data to Scent with Olfactory Intelligence
Bakery-Scented Perfumes
The Eau De Croissant Turns a Grocery Favorite into a Wearable Fragrance
Dessert-Inspired Body Mists
Kylie Cosmetics Hair and Body Mists are Sweetly Scented
Luxe Designer Beauty Activations
YSL Launched an Entertainment-Themed Light Club 2.0 Concept
Fashion House Chocolate Ranges
The Louis Vuitton Mother's Day Range Features an Edible Purse
Pick-N-Mix Skincare Pop-Ups
Weleda's Skin Food Glow Studio Spotlights Customizable Skincare
Close-Wearing Fragrances
BORNTOSTANDOUT's EAU INTIMITÉ Collection Explores Creative Skin Scents
Portable Fragrance Samplers
The Balenciaga Discovery Box is Made to Be Experienced on the Go
Playful Cosmetic Collections
The Clinique x Crayola Collaboration Makes Makeup Feel Fun Again
Seasonal Shopping Occasions
Sephora Canada Spotlights Must-Haves for the Sephora Savings Event
Vibrant Beauty Brand Pop-Ups
Gisou will Host an Immersive Miami-Style Pop-Up
Custom QSR Fashion
The KFC Tailor Made Couture Turns Fried Chicken Texture into Wearable Design
Bakery-Themed Beauty Pop-Ups
Clarins' Sweet Spot Activation Celebrates a Decade of Lip Comfort Oil
Beautifying Self-Care Bundles
Olive & June x Bubble Collaborated on Skin and Nail Care Kits
High-End Skin Essentials Collections
Christian Dior Delivers a Strategic Evolution in Luxe Beauty
Mood-Matching Body Mists
Glow Hub's Collectable Body Mists are Expressive and Made to Layer
Immersive Luxury Cosmetics Pop-Ups
Louis Vuitton Spotlights La Beauté Louis Vuitton
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Decadent Pink-Themed Desserts
Paris Baguette Introduced its 2026 Valentine's Day Lineup
Bakery-Style Bodycare Pop-Ups
The Joonbyrd Joy Bakehouse Shares Treats & Product Samples
Fragrance Refill Fountains
L'Oréal Luxe's Refill Solution Replenishes Empty Bottles at Dillard's
AI-Powered Cosmetic Assistants
L’Oréal Paris Beauty Genius Provides Personalized Diagnostics
Global Beauty Campaigns
L’Oréal Marks World Refill Day With a Global Campaign
Holiday-Ready Luxury Fragrance Lines
Maison Francis Kurkdjian Debuts a Range of Holiday Products
Digital Avatar Makeup
Roblox Expands into Digital Avatar Makeup with Customizable Cosmetics
Gamified Shade-Matching Activations
Rare Beauty and Sephora Launched the True to Myself Match Up
Creator-Led Style Collabs
MAC Cosmetics and Depop are Reintroducing Gen Z Shoppers to Lipstick
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Culinary Skincare Fusion
Sweet Fire Cafe X La Mer Blend Blending Culinary Delights with Skincare
Bespoke AI-Crafted Fragrances
Outlaw’s Bespoke Scent Builder Blends AI Design with Human Touch
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Premium Appliance Lines
Lotus Cooking Offers Elevated and Performance-Driven Appliances
Multisensory Gourmand Pop-Ups
Lush's Café Gourmand Pop-Up Immerses Visitors in Cozy Scents
Personalized Fragrance Enhancers
Layer+ by Skins is Made for Experimentation and Layering
Bespoke Handbag Services
Kurt Geiger One-of-A-Kind Lets Customers Make a Mini Kensington Their Own
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Personalized Lash Recommendation Experiences
LashLovr Helps Shoppers Find Styles That Fit Best
Made-to-Mix Fragrances
The Fragrance Bar Makes It Easy to Create Layered Personal Scents
Clinical K-Beauty Pop-Ups
Rejuran Debuts Science-Led Skincare Through a Sephora LA Activation
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Destination-Inspired Shampoos
SHAMPOOHOTEL Recreates Hotel-Quality Experiences at Home
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Anniversary-Marking Beauty Campaigns
L’OCCITANE Group Marks a Significant Milestone for Its Brand
Mobile Beauty Supply Pop-Ups
Sally Beauty Enters into a Collaboration with DoorDash in NYC
AI Shade-Matching Experiences
Dcypher's Complexion Concierge Roadshow Creates Custom Foundation
Off-The-Beaten Path Scent Collections
Maesa Has Launched Scents Unearth'd
AI-Driven Fragrance Concept Stores
My Scent Edit Offers Digital Consultations & an AI Photo Booth
Couture-Inspired Home Fragrances
Hotel Collection x Museum of Ice Cream Drop a Unique Capsule
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Floral High-End Makeup Capsules
Chanel Boasts Its Camélia Futura Makeup Collection This Summer
Indulgent Beauty Pop-Ups
Ole Henriksen is Celebrating Its Pout Preserve Lip Treatment at Vnilla
Inclusive Salon Concepts
The Lush HairLab Supports Multisensory Wellness & Diversity
Bubbly Body Wash Lines
Lux's New Body Wash Range Has a Textures Inspired by Sparkling Drinks
Scan-to-Sniff Fragrance Billboards
Rare Beauty's Activation with Shopify Shop Promote a New Scent
Cosmetic Fitness Club Partnerships
Equinox and Le Labo Partnered to Elevate Personal Care
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Saloon-Style Beauty Pop-Ups
Clarins' Sweetheart Saloon Celebrates New Lip Products & Shades
Fragrance Layering Campaigns
Jo Malone London Uniquely You Helps Gen Z with Scent Layering
AI-Generated Nail Polishes
Blank Beauty Creates Custom Nail Polish Shades with Stunning Accuracy
Fashion Label Beauty Collections
Vol. 1 White Fox The Beauty + Lifestyle Collection Debuts
Personalized Beauty-Tech Systems
MaXpace Lets Brands Produce Custom Formulas On-Site
Scent-Inspired Cookies
Monday Haircare and Crème London Made Signature Scents an Edible Experience
Beauty-Centric Cafe Collabs
Velvet Vault x Brandor Coffee Teamed Up for a Two-Day Event
Fashion Week Beauty Partnerships
L'Oréal Paris Secured Copenhagen Fashion Week Makeup Exclusivity
Customizable Scented Candle Capsules
Guerlain Has Introduced the L’Art de Vivre Collection
Spring Skincare Sampling Boxes
The NewBeauty Spring 2026 TestTube Box is Curated
Sun-Inspired Luxurious Beauty Lines
Hermès Boasts the Les Façons Makeup Capsule
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Mystery Fragrance Subscriptions
Scentbird Society Shares Members-Only Scent Curations
Futuristic Personal Care Fragrances
Parfex Launches FutureSkin Nova Collection
Fragrant Flame-Free Wax Melts
ScentMatch's Home Fragrances Dupe Viral and Luxury Perfumes
Fragrance-First Personal Care Products
TONE Makes Scent Ritual Solutions for Gen Z & Gen Alpha
Clean Beauty Platforms
Selfnamed — Private-Label Fulfillment With No MOQs
Skin-Loving Cruelty-Free Cosmetics
Lush's New Skincare-Makeup is Nourishing & Multitasking
Luxe Classic Candle Updates
Diptyque Classic Candle Introduces Five New Scents and Redesign
Flea-Market-Inspired Brand Experiences
CASEKOO Hosted a DIY Experience in Beijing
Custom Painted Handbag Events
Bark Jacobs by Marc Jacobs Kicked Off with an Exclusive Soiree
Gourmand Beauty Products
Cake Beauty Brings Dessert-Inspired Haircare to Mass Retail
Fragrance Shopping Events
Sephora Introduced its 'Fragrance For All Event' for Last Minute Gifting
Same-Day Personal Care Deliveries
Instacart Joins Forces with Lush Cosmetics on Same-Day Delivery
Dedicated Gifting Chocolate Products
Hotel Chocolat Boxed Selections Revamp the Brand's Gift Range
Branded Packaging Solutions
Custom Packaging Enhances Product Presentation And Brand Identity
Beauty Shopper Transports
Sephora & Lyft Media's Delivered to Beauty Sent Shoppers to Stores
Hyper-Personalized Beauty Platforms
Kult App Transforms How Shoppers Find & Buy Products in India
Sophisticated Perfume Expansions
Match Perfumes Has Formally Entered the United States Market
Customizable Nail Polish Kits
Blank Beauty Offers a Build-A-Box Bundle Option
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
High-Performance Cosmetic Lines
Clariant Introduces a New Collection of Personal Care Products
Custom-Color Hair Systems
Zuvi Introduced ColorBox For Easy and On-Demand Home Dyeing
Digitally Native Fragrance Stores
The Dossier Flagship Boutique Inspires Discovery & Education
Personal Listening Experiences
Spotify Showcases its Consumer-First Approach at Elevate Festival
Designer Dupe Fragrance Expansions
Dossier is Arriving into CVS Pharmacy Locations in the US
Refillable Skincare Lineups
Fig.1 Beauty Emphasizes Sustainability in Its Packaging
Seoul-Specific Personalized Retail Experiences
Monclos Unveiled a Brand Experience Space in Seoul
Elevated Home Scent Lines
Maison&Muse's Collection Features Affordable Luxury Home Fragrances
Sharable DIY Food Kits
The Spice & Tea Exchange Expands Its Create & Share Kits
Dessert-Inspired Shower Sets
Allkinds’ Fro-Yo Collection Shares Treat-Like Sensorial Experiences
Color-Matching Beauty Devices
The BoldHue Starter Kit Makes Persoanlized Foundation in Minutes
Custom Holiday Gifting Sets
Re:bloom Infusions Focuses on Personalization This Season
Luxurious Perfume Campaigns
Chanel Spotlights Gabrielle Chanel Art of Perfuming
Couture Texture Formulas
Gattefossé Unveiled its Haute Couture Collection
Mystery-Driven Beauty Brands
Enigma Launched with the Philosophy That Beauty Should Be Personal
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Impactful Women-Supporting Haircare
DESIGNME Rooting for All Women Spotlights Two Products
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
Provocatively Packaged Fragrances
Discothèque's Handbag Scents Were Made for Life on the Move
Customized K-Beauty Tours
NOL World's Personalized K-Beauty Curation Tour Helps Skincare Consumers
AI-Powered Scent Advisors
The Jo Malone London Scent Advisor Offers Bespoke Fragrance Suggestions
Perfume Pop-Up Series
By Rosie Jane's Smell Good Saturdays Brings Fragrance to Local Coffee Shops
Worldwide Service Marketplaces
Airbnb Services are for Booking Everything from Catering to Makeup
Premium-Style Body Mists
Hinode Aura Beauty Line Was Launched By Hinode
Consumer-Driven Bread Products
Flowers Foods Expanded on Two Well-Known Bread Ranges
Personalized Gift Ideas
Perfect Gifts Provides Tailored Gift Ideas for Every Occasion
Premium Dispensing Solutions
Aptar Beauty Unveiled New On-Shelf Dispensing Systems
In-Store Creator Commerce
Mac Cosmetics Turns Retail Employees into Live-Streaming Creators
Online Luxury Lifestyle Shops
Quince Gourmet Food & Wines is Launching in Time for the Holidays
Revitalized Brand Fragrances
Juicy Couture's 'Just Moi' Fragrance Targets Gen Z Consumers
At-Home Smoothie Kits
Better Blend Expands into Direct-To-Consumer with Blendbox
Luxury Beauty Destinations
A Niche Beauty Destination Offers Premium Services
Flagship Beauty Destination Floors
Galeries Lafayette Opens Paris Haussmann Beauty Space
Customization-Forward Valentine's Day Gifts
Sugarwish Highlights Customizable Gift Preferences
Global Brand Refresh Systems
'Face the Future' Announces Rebrand With ShopTalk Studio
Personalized Beauty Planners
Makeup Playbook Helps Create, Share, and Explore Beauty Routines
Customized Confectionery Coatings
The Parker Food Group Announced New Food Coatings
Luxurious Beauty Launches
La Beauté Louis Vuitton Debuted with Refillable Makeul and Artful Design
Elevated By-Appointment Shopping Services
Royalmount Montreal Opens a Shopping and Styling Suite
Boutique Grocery Makeovers
This Women’s Clothing Boutique is Charming and Thoughtful Design
Special Occasion Cakes
Paris Baguette Launches Handcrafted Cakes for Moms, Grads, and Dads
Reduced-MOQ Cosmetic Services
Cosmetic Innov Access Launched by Édith Almenara and Walid Ouennich
Eco-Designed Sampling Formats
Sampling Innovations Europe Unveiled Easy Dose
Experimental Soup Varieties
Crosse & Blackwell Surveyed Consumers for Product Feedback
Personalized Capsule Supplements
Art of You Launches a Personalized Capsule Machine
Unique Artistic Books
Melanie Dunea Unveils 'Amuse-Bouche,' a Fashion-Food Photo Book
Celebrity Chef Meal Kits
Celebrity Experiences' Meal Boxes are Curated by Industry-Leading Chefs
Artisanal Coffee Brand
The Creative di Odore Brand Was Launched by Quint Creative