It's standard for consumers to choose skincare products based on their specific skin type, whether dry, oily or sensitive, but BYOSOM is a biotechnology-driven skincare brand that offers a different, highly individualized approach based on DNA. "BYOSOM started with one observation: two people can use exactly the same products and achieve completely different results," said BYOSOM Founder, Tomas Smagarys. As such, BYOSOM uses proprietary GENYQ technology to analyze specific genetic variants associated with skin health and crafts customized skincare solutions backed by personalized insights and scores.
The brand's Full Experience includes Biological Skin Analysis, a custom Face Serum and Face Cream. With a flexible BYOSOM+ membership, customers are supported with skincare optimized to their unique needs over time.
What's Driving This Trend
- Genetic Beauty Personalization
- DNA-based product formulation creates room for skincare brands to move beyond surface-level skin typing and deliver precision solutions tied to inherited biological traits.
- Adaptive Skincare Memberships
- Subscription models linked to ongoing biological insights position beauty routines as evolving services rather than static product purchases.
- Biotech-backed Consumer Care
- Scientific diagnostics in everyday beauty products blur the line between cosmetics and wellness, opening space for credibility-driven premium offerings.
Who This Affects Most
- Skincare
- Personalized genetic analysis can reshape product development by aligning formulations with individual skin-health predispositions instead of broad consumer categories.
- Biotechnology
- Consumer-facing applications of genomic screening expand the role of biotech platforms into lifestyle markets with recurring personalization potential.
- Wellness
- Integrated beauty and health insights support a more holistic self-care category where biological data informs prevention, maintenance and long-term routines.
