Top 100 Drinking Trends in 2024

2024 drinking trends show the beverage industry is thriving with innovation, offering consumers exciting and elevated drinking experiences. This trend list showcases a blend of luxury, health consciousness, and creative flavor profiles that redefine modern drinking habits.

Kloo introduces a world-first with its 'Q Grader Concentrate Coffees,' expertly crafted by licensed coffee experts known as 'coffee cuppers.' These premium beverages, packaged in bottles reminiscent of luxurious spirits, elevate coffee drinking to a sophisticated ritual. Featuring 12 varieties from regions like Colombia and Ethiopia, each concentrate boasts unique flavor notes, such as almond and blueberry, perfect for gourmet treats like affogatos or espresso martinis. This trend positions coffee as an artisanal and collectible indulgence.

Mindful drinkers can indulge in Recess’ Zero Proof craft mocktails, offering cocktail-inspired flavors with adaptogenic benefits. New options like Classic 'Cosmo' and Island 'Spritz' join popular flavors such as Lime 'Margarita.' Sweetened with agave and enhanced by functional ingredients like guayusa and L-theanine, these non-alcoholic mocktails combine health benefits with a sophisticated, hangover-free social experience.

From luxurious coffee innovations to wellness-focused mocktails, these trends reflect a shift toward mindful, premium beverages that cater to diverse tastes and lifestyles.

For more drinking trend innovations in the year ahead, check out Trend Hunter’s 2025 Trend Report.