The top 2023 romance trends offer a look into the unique ways people are connecting offline, online and in the metaverse, as well as how healthy relationships are being maintained beyond the initial spark.
In 2023, Tinder launched It Starts with a Swipe, a Gen Z-targeted campaign focused on authentic connections and distancing itself from its reputation as a hookup app. Other major dating app players introduced new features like Bumble Barbie Compliments and Hinge dropped a Distraction-Free Dating guide.
What’s more, several entirely new dating apps launched for a new generation of daters who value authentic connections and fun ways to get to know another person through games, their sense of humor or the metaverse.
Explore more romance innovations in Trend Hunter’s 2024 Trend Report.
Top 75 Romance Trends in 2023
75
Anti-Valentine's Dinner Experiences
The Sour Hearts Social Club by Sour Patch Kids is for Singles
74
Romantic Chocolate Gift Guides
M&M's Launched its Annual Valentine's Day Gift Guide for 2023
73
Unfiltered Dating Apps
The 'RAW' Dating App Shows a Person's Authentic Self
72
Heartbeat Rhythmic Smart Lockets
TheTouch Creates an Electronic Locket that Mimics the Heart
71
Romantic Jewelry Collections
Hey Harper is Launching 'Loops of Love' and the Designs are Exquisite
70
AI Chatbot Companions
Replika Offers Romantic Companionship to Users
69
Taboo Men's Health Apps
'Mojo' is a Health App that Targets the Less Spoken-About Areas
68
AI-Enhanced Dating Apps
Tinder is Adding AI Photo Selection to Improve User Swipe Rates
67
Fish Pic Dating App Bans
Tinder Announces Ban On All “Fish Pics” On The App
66
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
65
Valentine's Day Jewelry Collections
Pandora Launched its 2023 Collection of Romantic VDay Jewelry
64
Stunning Luxe Bridal Collections
SSENSE Debuted the Exquisite Bridal Capsule Collection
63
Inclusive Tinder Features
Tinder Launches New Profile Features to Support Authentic Connections
62
Gen Z Dating Campaigns
Tinder's 'It Starts with a Swipe' Shows Celebrates How Gen Z Connects
61
AI Avatar Dating Apps
The Snack App Allow Users to Turn Themselves into an AI Version
60
Aromatherapy Room Sprays
ADORAtherapy's Innovative Scent Blends Enhance Your Mood and Clear Energy
59
Romantic Young Love Fragrances
The Maison Margiela Replica 'On a Date' Fragrance is Delicate
58
Exclusive Date Night Recipes
HelloFresh & Tinder Launched Date Night Delights Recipes for Couples
57
Handmade Elegant Engagement Box
Nature-Inspired Handmade Wood and Resin Engagement Ring Boxes
56
Protein Bar Bouquets
For Valentine's Day, RXBAR Created a "RXBAR-quet" Gift for Gym Lovers
55
$250,000 Valentine's Desserts
Serendipity3's Diamond Frrrozen Hot Chocolate is Served with a Ring
54
Movie-Inspired Dating App Features
Bumble Barbie Compliments Offer a Fun Way to Flirt
53
Grape-Flavored Cannabis Gummies
incredibles Announced the '50 Shades of Grape' Cannabis Gummies
52
3D-Printed Valentine's Day Chocolates
Sugar Lab Debuts Two Types of Valentine's Day Bonbons
51
Non-Prescription Men's Health Supplements
Performer 8 is a Safe Alternative to Invasive Processes
50
Shoppable Commercial Series
Walmart's Add to Heart is a 23-Part Shoppable "RomCommerce" Series
49
Reality Show-Inspired Games
Netflix Unveils the Love is Blind Game Ahead of New Season
48
AI-Created Romance Books
Smoothie King Co-Authored a Book with ChatGPT to Market Summer Smoothies
47
Gamified Video Dating Apps
IRLY is a Dating App by Gen Z for Gen Z
46
Desensitizing Wellness Wipes
Roman Swipes Help Men Last Longer During Intimate Times
45
Premium Dating App Subscriptions
Tinder is Offering a $500 Subscription for Influential Users
44
AI-Generated Wedding Registries
Honeyfund Experiments with AI in New Finally Ever After Registry
43
In-App Recommendation Features
Bumble Boasts the 'Recommend to a Friend' Feature
42
Metaverse Dating Platforms
RDC 2023 Shared a Vision for the Future of Dating and Roblox
41
Date Planning Apps
DUO Helps Couples Enjoy Exciting Relationship Experiences with Their Partner
40
Heartbreak-Healing Dating Apps
RAW Wants to Mend 100 Hearts a Week and Pay for $30K Worth of Dates
39
Interactive Romantic Comedy Experiences
Netflix's Choose Love is its First Interactive Rom-Com
38
Romantic Ruby Chocolate Bars
Beato Chocolates Launches the Dance of the Eighty Nine Positions
37
Radiant Romantic Fragrances
Sunkissed Dahlia by Skylar Captures the Essence of Flowers in the Sun
36
Monthly ED Subscription Services
'BlueChew' is a Discrete Service that Delivers ED Medications
35
One-Stop-Shop Bridal Boutiques
LoversLand Has Everything Wedding-Related in One Marketplace
34
Social Dating App Features
Tinder Now Supports Collaborative Matchmaking with Friends and Family
33
AI-Powered Speech Writing Tools
Bridesmaid for Hire Launches a Tool, Targeted at the Maid of Honor
32
Valentine’s Day Beauty Boxes
Glossybox Presents the 2023 Valentine's Day Beauty Box
31
Healthy Relationship-Focused Apps
The Official App Helps One Maintain Healthy Romantic Relations
30
Streaming Series Makeup Ranges
The Revolution x Emily in Paris Collection Celebrates the Show
29
Music-Focused Dating Apps
Dating App 'Vinylly' Matches Users Through Their Music Compatibility
28
Adorable Heart-shaped Cookie Sets
FOMO Baking Co. Boasts a Valentine's Day Cookie Set
27
Affordable Bridal Retailers
JJ’s House Boasts Dresses That are Priced Under $500 USD
26
Positivity-Focused Social Medias
SLAY is a Social Media App with Gamified Positive Experiences
25
Anime-Style Dating Games
Studio Sai Announces a Release Date for its Anime-Style Dating Sim
24
Romance-Themed Smoothie Bowls
Playa Bowls Just Launched the Bae Bowl for Valentine's Day
23
Meme-Based Dating Sites
Schmooze Helps Singles Find Love Through Memes and Jokes
22
Financial Conversation Hearts
CIBC's Valentine's Day Campaign Addressed a Relationship Stressor
21
Timed Dating App Features
Match's 72 Hours Feature Fights Dating App Burnout
20
Rom-Com Gin Ads
Reynolds and Smart's 'Just Friends' Reunion Marks Friendsgiving Celebration
19
Farmer Dating App Campaigns
Kraft Heinz Company Highlights the Farmers Only Dating App
18
Perfect Coffee-Chocolate Pairings
Bean Box Boasts Divine Coffee and Chocolate Pairings for V-Day
17
Young-Adult Metaverses
Roblox Announced a New Section on its Platform for Age 17+ Content
16
Video-Enabled Dating Apps
The 'Candid' Dating App Lets Users Show Their Personality with Video
15
Fruit-Themed Dating Apps
FRUITZ is the Newest Dating App Designed for a Variety of Dating Styles
14
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
13
Rentable Wedding Florals
Something Borrowed Blooms Offers a Cost-Effective Alternative
12
Survey-Based Men's Support Apps
'HARDR.app' is an Erectile Dysfunction Support Network
11
Valentine’s Day-Inspired Lotions
Dionis Boasts a Rose-Hued Love Goat Milk Body Lotion
10
Queer Men Dating App
Match Group Recently Launched the Archer App
9
Distraction-Free Dating Guides
Hinge Debuted a New Guide to Minimize Distractions While Dating
8
Digital ED Coach Apps
The 'Regimen' Mobile App Coaches Men Through ED-Related Challenges
7
Japanese Visual Novel Games
Norn9: Last Era is Releasing in English in NA for the First Time
6
Singles Pizza Promotions
Pizza Pizza Changed Its Name to Celebrate Singles on Valentine's
5
Sexual Liberation Programs
Oceanic Heal Combines Shamanism and Energy Healing
4
Dedicated Dating Show Channels
MAFS Live is Channel 4’s First Free, Ad-Supported TV Service
3
Anti-Scam Dating Tips
Match Group Adds New Anti-Scam Tips for its Dating Platforms
2
Video-Verification Dating Apps
Tinder's Photo Verified Cuties Initiates Video Selfie Procedures
1
Canned Fish Dinner Dates
Ali Hooke's Tin Fish Date Night is an Unexpected, Now-Viral Idea
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Video Game-Themed Whiskeys
These Final Fantasy XIV Whiskeys Pay Homage to the Franchise
Pink-Adorned Fashion Lines
Forever 21 & Mattel Collaborate on the Next Forever 21 x Barbie Line
Evocative Weekday Fragrances
Monday to Friday by Zara Shares a Mood for Each Day of the Week
Revolutionary Long-Throw Projectors
The 'Horizon Ultra' Offers Truly Eye-Popping 4K Visuals
Mood-Boosting Cherry Fragrances
Cherry Ambition Uses Scent Association to Manifest Success
Snakeskin-Textured Low-Top Shoes
Nike Previews its Dunk Low Silhouette in 'Green Snakeskin'
Fantasy-Inspired Whiskeys
Quest’s End Whiskey Was Created for the Fantasy Community
Zodiac Perfume Palettes
Zodica Perfumery Curated 12 Scents to Represent the Sun Signs
Rapper-Inspired Meal Kits
Knorr & Cardi B's Knorr Taste Combos Share Affordable, Nutritious Meals
Luxury Summer Fragrances
Hawthorne Launches a New Fragrance Called Canary Diamond
Unfiltered Dating Apps
The 'RAW' Dating App Shows a Person's Authentic Self
Instant Noodle Model Cars
The Dream Tomica Cup Noodle Collection Includes Seven Models
Taboo Men's Health Apps
'Mojo' is a Health App that Targets the Less Spoken-About Areas
AI-Enhanced Dating Apps
Tinder is Adding AI Photo Selection to Improve User Swipe Rates
Painterly Gourmand Fragrances
Sweet Almond Blossom Was Created with the Van Gogh Museum
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
Online-Exclusive Bridal Collections
Rodarte Bridal is Available on Luxury Stores at Amazon
AI Messaging Apps
With 'Viber,' Users can Now Chat with a Famous Artificial Intelligence
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Protective Soccer-Ready Socks
The MediCaptain Soccer Socks Have Built-In Guards and More
Gamified Shopping Apps
Yaysay Combines AI-Powered Personalization & Gamification
Mental Health AI Journals
'Natai' is a Journaling Application that Improves Mental Health with AI
Luxury Bridal Footwear
Bella Belle Unveils the Elevated Odette Heel for Brides
Subscription-Sourced Dog Foods
Hello Fresh Unveils the New Dog Food Subscription 'The Pets Table'
Authentic Thai Meal Kits
Verve Culture's Thai for Two Kits are Indulgently Delicious
AI-Backed Supplement Development
Biomdrin's New Technology Pairs Optimal Ingredients Together
Nostalgic Seasonal Candle Collections
The Yankee Candle Bright Lights Collection Has Five Scents
Kindness-Boosting Beauty Metaverses
Color dare by essence Launched for Pride Month on Roblox
Gamer-Targeted Beauty Collabs
Revolution Beauty x Fortnite Features Favorite Game Characters
Personalized Fragrance Readings
ARgENTUM Offers a Fun Way to Connect with Scent
Edible Plant-Based Wrappers
Xampla Makes Edible, Biodegradable Plant Protein Packaging
Standalone Friend-Finding Apps
Bumble for Friends (BFF) is Being Tested in Select Markets
Soda-Themed Merch Collections
Viral Soda Brand Poppi Drops Limited-Edition Sweatsuit Merch
Colorful Pride Lingerie Campaigns
Bluebella Launches Pride Campaign with British Singer Girli
Movie-Inspired Dating App Features
Bumble Barbie Compliments Offer a Fun Way to Flirt
Sexual Performance Gummies
Elm and Rye's Libido Gummies Feature Nourishing Natural Ingredients
Monstrous Horror Video Games
This Game Challenges Players to Evade An AI-Fueled Monster
Discomfort-Alleviating Wellness Kits
Foria Recently Launched the Cramps Be Gone Kit
Plumping Bioretinol Moisturizers
Wildling's Plumping Moisturizer Features Sea Moss & Sea Fennel
Inclusive Swimwear Collections
Onewith Swim Boasts a Patent-pending Design
Compostable Packaging Deodorants
Desert Essence Deodorants Have Australian Tea Tree Oil
Reality Show-Inspired Games
Netflix Unveils the Love is Blind Game Ahead of New Season
Fighting Championship-Inspired Partnerships
New Amsterdam Vodka Launched UFC-Inspired Initiatives
Cheeky Seasonal Candle Collections
Snif Collaborates with Tieghan Gerard of Half Baked Harvest
Gamified Video Dating Apps
IRLY is a Dating App by Gen Z for Gen Z
AI-Powered Car Monitors
SPARQ Diagnostics Keeps Drivers Connected to Their Vehicle
Eco Insulated Boxes
The Cruz Cool Cooler Made from Chitin Insulates Frozen Goods for 48 Hours
Cheeky Martini Ads
Grey Goose's Classic Martini Cocktail Ad Pokes Fun at Celeb Creative Directors
Frilly Feminine Bridal Collections
Hai’s Bridal Collection is the First for the London Label
Animated Film-Themed Cosmetics
The Revolution Beauty Finding Nemo Collection is Disney-Approved
In-App Recommendation Features
Bumble Boasts the 'Recommend to a Friend' Feature
AI-Generated Selfies
DreamBooth Creates Realistic Images Based on a Set of Photos
Shonen Anime Collaborations
Fortnite Will Host a Collaboration with Jujutsu Kaisen
Mobile AI Skin Tools
The Elemis AI Skin Experience Shares Product Education & Recommendations
Metaverse Dating Platforms
RDC 2023 Shared a Vision for the Future of Dating and Roblox
Rainy Day-Inspired Candles
Byredo Launches Summer Rain—a Candle for Rainy Days
Luxury Handheld Camera Bags
KidSuper Designs This Louis Vuitton-Branded Camera Bag
Abstract Art Block-Puzzle Sets
LEGO Introduces a New Colorful 31210 Modern Art Set
Virtual Fragrance Workshops
The Scentbird Academy Helps Fragrance Fans Purposefully Use Scents
Fragrant Layering Oils
The Essence of Dreams Layering Oil Adds Depth & Longevity to Fragrances
Monthly ED Subscription Services
'BlueChew' is a Discrete Service that Delivers ED Medications
Social Dating App Features
Tinder Now Supports Collaborative Matchmaking with Friends and Family
Organization Digital Games
Witch Beam Games Develops the Unpacking Game for Mobile
Melody-Inspired Alcohol Campaigns
Usher and Brands Debut the 'Life is a Melody' Campaign
Coated Recycled Paperboards
Graphic Packaging International Launches the New Paperboard Packaging
AI Agriculture-Forecasting Tools
FruitCast Uses Artificial Intelligence to Forecast Crop Growth
Genuine Friendsgiving Initiatives
21Seeds Infused Tequila's "It's Giving" Champions Realness
DIY Project Metaverses
The Home Depot's Campaign on Roblox Inspires Kids to Build
Accessible Occasion Jewelry
Kleinfeld is Dropping a Fashion Jewelry Line on Amazon
Villainous Comic Character Makeup
The Revolution Beauty x DC Super-Villains Collection is Playful
AI-Powered Food Platforms
Samsung Food Offers Access to Recipes and More
Digital Customer-Oriented Platforms
Twilio Debuts the CustomerAI Engagement Platform for Business
Women-Supporting Clothing Brands
'Sozy' Aims to Support Women and Victims of Violence
Socialite-Inspired Virtual Worlds
Paris Hilton Joins Roblox for the 'Slivingland' Metaverse
Friendsgiving Event Series
Butterball and Bumble Foster Togetherness with #FindYourTable
Curated Wedding Gift Boxes
Confetë Party Box's Wedding Collection Simplifies Wedding Season
Intelligent Game Characters
NetEase is Using Generative AI to Power its NPC Characters
K-Pop Fan Hubs
BLACKPINK THE PALACE on Roblox Invites Fans into an Immersive Experience
Movie-Themed Meal Kit Sweepstakes
This Old El Paso Tortilla Pockets Kit Celebrates TMNT
AI-Generated Keyword Suggestions
Reddit Releases 'Keyword Suggestions' Using AI-Powered Technology
Friendship Cream Cheese Campaigns
The 'You’ve Got a Friend in Philly' Campaign is Charming
Timed Dating App Features
Match's 72 Hours Feature Fights Dating App Burnout
Saucy Prepackaged Noodle Dishes
Omsom Saucy Noodles Come in Four Flavors at Whole Foods
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Young-Adult Metaverses
Roblox Announced a New Section on its Platform for Age 17+ Content
Updated Sci-Fi Strategy Games
Hoyoverse Released the Third Major Update for Honkai: Star Rail
Memorable Floral Fragrances
Kendra Scott Introduces a New Fragrance Line with Three Unique Scents
Digitized Board Game Consoles
This Smartphone-Controlled System Displays Board Games On Your TV
Unicorn-Themed Web3 Games
'Unicorn Party' is a Laguna Games Project with Crypto Unicorns
Survey-Based Men's Support Apps
'HARDR.app' is an Erectile Dysfunction Support Network
Bridal Flip-Flops
Uzurii Launched a Bridal Collection for Wedding Season
London Creative Loafer Campaigns
G.H. Bass Taps Creatives for the Stepping Out Campaign
Queer Men Dating App
Match Group Recently Launched the Archer App
Distraction-Free Dating Guides
Hinge Debuted a New Guide to Minimize Distractions While Dating
Conversational Game Assistants
Roblox is Rolling Out AI-Based Utilities for Its Gaming Platform
Wildfire-Predicting AI Models
Aalto University Researchers' FireCNN is a Wildfire Prediction Tool
AI Chat Companions
My AI Offers a New Way for Snapchat Users to Engage Generative AI
Nourishing Seaweed Haircare
The Bb.Seaweed Collection is Infused with Kelp & Microalgae
Veggie-Filled Meal Kits
Ready Pac Bistro Meal Kits Come in Three Delicious Flavors
All-Black Touring Burlesque Companies
The Sweet Spot Embraces a Unique Approach to Performance Art
Story Mission PvP Games
The Upcoming Overwatch 2: Invasion Gets an Official Drop Date
Dynamic First-Person Shooter Games
The Upcoming Immortals of Aveum Game Gets a Trailer
Vibrant Celebratory Gaming Consoles
The Nintendo Switch OLED Mario Red Edition is Sleek
EV Charger Installations
Freewire’s AI Tool Provides Insight About Where Install New EV Chargers
Flavored Yellowfin Tuna Products
Bumble Bee Prime Yellowfin Tuna Comes in Three Flavors
Sheep Herding Digital Games
The Upcoming Summerhill Game Surrounds a Calm Gameplay
Chromebook-Compatible Sandbox Games
Minecraft is Releasing a New Chromebook-Compatible Version
Interactive Icy Slot Games
MGA Games Releases the Slot Game Ice Queen for International Markets
Next-Day Wedding Photos
Brandtique Bridal Delivers Couples' Candid Wedding Photos Within 24 Hours
Celebratory Tex-Mex Meal Kits
The Old El Paso Day of the Dead Packs Celebrate the Mexican Holiday
Live Shoppable Streams
CommentSold Introduces a New Shopify Feature for Live Shopping