Having been a longtime fan of "before and after" pictures in advertising, these innovations spotted by Trend Hunter show the versatility of this simple, but useful idea.
The cover photos below range from consumer product benefits like ear lobe preservers, to anti-drug use public service announcements, to Photoshop editing on fashion models, to heartwarming weight loss pictures.
I can only hope it’s only a matter of time before split-screen "before and after" videos start to appear on TrendHunter TV!
10 'Before and After' Innovations
10
Exposing Airbrushing
Excessive Before and After Pictures
9
Exposing Digital Dissection
Before and After Pictures Show Celebs Are Human
8
Reality Show Inspired Transformations
The Biggest Loser Fans Share Their Before and After Shots
7
Post-Baby Photoshopping
Jessica Alba's Before and After Campari Calendar Shots
6
Before & After Greasy Hair Photos
Hairwash Project
5
Contrasting Makeup Mods
Models Before and After Hitting the Runway, With and Sans Makeup
4
Contrasting Celebrity
Before They Had Stylists: Anna Faris to Madonna
3
Before and After Drug Use Photos
Shocking Anti-Meth Campaign
2
Ear Piercing Maintenance
The 'Lobe Wonder' Saves Your Ears
1
Sofas With Cellulite
Nivea Before and After Furniture
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Modern Digital Art Displays
The Tuneshine Device Restores Album Art to Center Stage
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Video-Editing App Updates
Google Photos Launches a Slew of New Video Editing Tools
Human-Centric Display innovations
Hisense is "Innovating A Brighter Life" at CES 2026
Gen-Z-Focused AR Campaigns
American Eagle Launched an AE Jeans Try-on Haul Lens
Debunking Skincare Campaigns
The Periodic Fable by The Ordinary Exposes Beauty Industry Buzzwords
80s-Style Actress-Approved Activewear
The Latest Old Navy Active Campaign Stars Lindsay Lohan
Performance AI Glasses Designs
Oakley Introduces New Colourways for Its Smart Eyewear
AI-Enhanced Eye Patches
The Hyper Rejuvenating Eye Patch Supports Personalized Periocular Care
Art-Display Smart TVs
Amazon Turns Televisions into Gallery-Style Digital Canvases
Wellness Swap Pop-Ups
Bragg's Trendy Trade-In Helped People Exchange Fads for ACV
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
AI-Powered Photo Editing Solutions
X-Design is Targeting Etsy Sellers with Its New Service
Hair Growth-Focused Devices
Appotronics Debuts a New Line of Personal Wellness Devices at CES
Mockumentary Product Tests
Robert Irwin vs. 100 Crocs Puts Columbia Sportswear Shoes to the Test
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Photographer-Inspired Photo Apps
The Leica LUX App is Launching the Artist Looks Filter Effects
Long-Term Bodycare Campaigns
OLAY's Skinsurance Spotlights Skin as an Under-Covered Asset
AI Photo Editors
ShotLab Uses AI To Edit Enhance And Transform Photos In Seconds
Miniature Photo Display Screens
The AutoHeart PICPAK Digital Frame Stores More Than 500 Photos
Pro-Aging Campaigns
Oura Challenges Cultural Perceptions with 'Give Us the Finger'
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
Nostalgically Shot Fashion Campaigns
Celine Debuts Its Pre-Fall 2026 Advertising Campaign
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Haute Auto Pattern Campaigns
The Audi Car Couture Ad Turns Car Parts into Dressmaking Layouts
Mid-Transition Styling Services
Stitch Fix is Targeting GLP-1 Users
At-Home Beauty Tech Pop-Ups
Ulike Hosted its 'Endless Summer Pop-Up' in Santa Monica
Tech Fashion Sport Campaigns
Athletic Intelligence is Here Debuts with Oakley Meta at Super Bowl
Reusable Under-Eye Masks
Après Beauty's The Everlast Eye Mask is Convenient & Reusable
Screen-Free Digital Cameras
Camp Snap 2 Delivers Digital Photography Without a Display
Social AI Video Lenses
Snapchat Brings Photo-To-Video AI to Lens Studio
Conversational Shopping Experiences
Ask Pinterest Debuts on the Ask Pinterest App
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Tech-Driven Hair Products
L’Oréal Group Launches a New Straightener with Enhanced Technologies
AI-Powered Social AR Apps
The Snap Lens Studio Lets Any User Create Their Own Effects
Portrait-Inspired Luxury Campaigns
The Balenciaga Heart and Body Campaign Taps Brand Ambassadors
AI Sun Care Billboards
The Burnable Billboard Shows Damage Caused to Human Skin in Real-Time
Accessible Wearable Image Sensors
Sony Semiconductor Solutions Group Boasts a Ring Camera Design
Pop Culture-Inspired Beauty Campaigns
Peter Thomas Roth Taps 'The Summer I Turned Pretty'
High-Tech Phone Cases
TORRAS Calls Attention to Phone Case 3.0 — "The Era of Creation"
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
3D-Printed Makeup Brushes
Pennelli Faro's Futura Avant Lab Supports Next-Gen Makeup Application
GenAI Social Media Lenses
The Imagine Lens Lets Snapchat Users Type to Bring Ideas to Life
AI-Assisted Marketing Tools
YouCam AI Pro Offers AI Business Avatar & AI Product Staging Tools
Visual Discovery Tools
Pinterest Visual Search Uses AI To Refine Image-Based Discovery
Branded Holographic Spectacles
Infinix Introduces the NOTE Edge with the Ten-Dimensional Reveal
Vintage Photo Makers
Retrova Transforms Digital Photos Into Custom Vintage-Style Polaroids
Shoppable Beauty Routine Apps
BeautyShelf Helps Users Discover Authentic Recommendations
GenAI Fashion Try-Ons
Perfect Corp. Fashion APIs Help Shoppers Visualize Scarves, Hats & More
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Cross-Disciplinary Campaign Films
Levi's 'Behind Every Original' is Supported by 'Backstory'
Futuristic AI Cameras
The AI Camera Concept Adds Innovation in Photography by Removing Lens
Ephemeral Photo-Sharing Apps
Instagram Instants App Introduces Single-View 24-Hour Photos
AI-Generated Digital Closets
The Google Photos Wardrobe Feature Makes It Easier to Get Dressed
Consumer Holographic Photo Frames
Looking Glass Musubi Frame Launches on Kickstarter
AI Cinematic Smartphones
The Honor 600 Transforms Photos into Cinematic AI Video Clips
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
AI-Driven Design Hubs
Unilever Leans into AI Design Content with 'Sketch Pro'
Poetic Secondhand Campaigns
Depop's Where Taste Recognizes Taste Celebrates Style Doppelgangers
Throwback Beauty Campaigns
You’re a 10…with your ButterFace Taps 2016-Era Beauty YouTubers
AI-Powered Imagery Tools
Snap by Genius.AI Creates Realistic Images Fast Without Photoshoots
Redefining Screen-Free Cameras
Camp Snap Arrives at Target as a Mindful Disconnection
GenAI Sunscreen Tests
The SPF Truth Booth Shows People Their Future Skin With & Without Sunscreen
GenAI Product Photos
Medik8 Uses 3D AI Digital Twin Tech to Streamline Content Creation
Anime-Inspired Creative Campaigns
Canva Japan Launched Animated Commercial Films
AI Photo Restoration Tools
Restore Old Photos Brings Damaged And Black-And-White Images To Life
AI-Enabled Photo App Updates
Google Photos Brings Artificial Intelligence to the Application
Dynamic Art Displays
Mirage Transforms Personal Photos Into AI-Generated Artistic Scenes
AI In-House Production Features
Catalyst Brands Has Introduced Roundel AI Copy Tools
Everyday Fashion Essentials
Nips by Nippies Expands Its Wardrobe Solutions to Target
Vision Assistant Earbuds
The Lightwear Concept Combines Ai Earbuds with Integrated Camera Modules
Creative Editing Tools
Emojify Photo Adds Stickers And Emojis To Images For Quick Customization
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Creator-Led Product Collections
Vaseline Originals Celebrates Vaseline Hacks & Their Creators
Trade Show Beauty Hubs
Ulike is Calling Attention to Two Devices at IFA 2025 in Berlin
Outcome-Simulation Skincare
Haut.AI and OLAY Visualize Product Effects Before Purchase
Collective Viewing-Celebrating Ads
Hisense Debuts 'Innovating a Brighter Life' for FIFA 2026
Redesigned AI-Focused Photo Editors
Google AI Magic Editor Incorporates Elements From the Pixel
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Miniaturized Product Art Photographs
Taysuya Tanaka Highlights MUJI Products with Small Muji
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
Youth-Led Holiday Campaigns
Where are You Going? Showcases a Global Portrait of Young Creators
Body Typography Campaigns
Holland & Barrett Back Your Body Uses Anatomy to Form Letter Shapes
Tech-Enhanced Content Platforms
Perfect Corp's YouCam App Suite Taps AI, AR & Agentic Innovation
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Single-View Photo Apps
Instagram Instants is a Standalone App Where Photos Vanish After 24 Hours
AI Fashion Search Tools
StyleLens AI Finds Clothing And Accessories From Any Photo
New Tech Product Announcements
Apple Unveiled New Products at a Recent Event
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Award-Winning Sportswear Campaigns
On Won Three Cannes Lions for its Zendaya Collaboration Film
AI Art Converters
Dream Imagine AI Transforms Photos Into Anime, Movie, And Art Styles
Virtual Hairstyle Previews
AI HairstyleApp Lets Users Preview Hairstyles Before Visiting The Salon
AI Photo Enhancers
Photo Enhancer Uses AI To Restore And Improve Your Images Quickly
Conversational Visual Shopping
Amazon Lens Live Matches Products Through Real-Time Scanning
Virtual Photo Studios
AI Headshot Generator Creates Polished Photos From Casual Images
Romantic Hearing Aid Ads
Specsavers' Advance 65 is Positioned as "The Relationship Aid"
Playful Digital Detox Devices
The 'Cheaum' Concept Helps Users Overcome the Urge to Scroll
Expanded Visual Search Features
Amazon Unveiled Its Visual Search Capabilities in Shopping App
AI-Powered Try-On Shopping Features
The 'Doppl' App Now Features a Discovery Feed
Personal Deepfake Avatar Features
YouTube Announces Face Swap Avatars in Creator Studio
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Sun Safety Docu-Series
The Burning Truth by La Roche-Posay Protects & Educates Gen Zalpha
Ad-Friendly Vertical Video Feeds
Instacart Debuts the Immersive Feed Feature on Its Platform
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
AI Beauty Marketing Platforms
Coty Uses Pencil to Scale AI-Generated Campaigns
Conscious Shopping Assistants
Better Buy Reveals Product Risks And Suggests Healthier Alternatives
Question-Driven Brand Revisions
NPR Turns its Logo Into Question Words
Celebrity-Backed Luxe Fashion Campaigns
Burberry's Holiday Film is Dubbed ’Twas the Knight Before…
Answer Engine Campaigns
HubSpot Tapped Kyle Cooke to Spotlight Its New AEO Tool
Celebrity-Supported Smart Glasses Campaigns
Ray-Ban and Meta Tap Doja Cat and Teyana Taylor
Redesigning Restful Moments
The ANEW Project Turns Daily Objects into Mini Retreats
Photo Art Tools
Image Painter Transforms Photos Into Creative Digital Artworks
AI-Powered Photo Reframing
Apple Adds Spatial Reframing, Extend, and Enhanced Clean Up Tools
Brand Name Visualizers
Does This Make My Brand Look Fat Lets You Preview Your Brand Everywhere
Cover Image Generators
Cover Photo Generators Create Social Media Headers From Text
Passive Health Monitoring
Google uses smartphone cameras to track heart rate during daily use
Food Image Enhancement Tools
AI Menu Photo Turns Food Images Into Professional Marketing Visuals
AI Image Enhancers
ProMediafy Turns Product Photos Into Studio-Quality Marketing Assets
AI-Powered Voice Effects
Instagram Voice Effects Turn Conversations into Content
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Women-Empowering Photograph Campaigns
Ownever Made a Statement This International Women's Day
Logo-Based Health Campaigns
NHS Blood and Transplant Launches Logo Campaign for Blood Donations
Visual Product Discovery Platforms
VisualPH Helps Users Explore Product Launches Through Design
AI Video Creators
Yammi AI Turns Photos Into Trending Short Videos With One Click
Creative Media Automation
InstaPhotoAI Generates Custom AI Images And Videos With Flexible Tools
Visual Timelapse Apps
SelfieStory Creates Seamless Timelapse Memories From Daily Photos
AI Social Creators
Pic Post Transforms Photos And Videos Into Social Media-Ready Content
AI Photo Identity Tools
Age Slider Lets You Visualize And Compare How Faces Change Over Time
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes
AI-Powered Facial Touch-Ups
Google Rolls Out a Photos Touch-Up Feature for Easy Image Tweaks
Image Cropping Tools
Square Image Converts Any Photo Into Perfect Social Ready Square Formats
Photo Color Effect Tools
Dual Shades Keeps Subjects Vibrant While Turning Backgrounds Greyscale
Photo Video Tools
Lapsey Turns Daily Photos Into Powerful Time Lapse Stories
Expanded Likeness Detection Tools
YouTube Rolls Out Likeness Detection To Entertainment Talent