Having been a longtime fan of "before and after" pictures in advertising, these innovations spotted by Trend Hunter show the versatility of this simple, but useful idea.
The cover photos below range from consumer product benefits like ear lobe preservers, to anti-drug use public service announcements, to Photoshop editing on fashion models, to heartwarming weight loss pictures.
I can only hope it’s only a matter of time before split-screen "before and after" videos start to appear on TrendHunter TV!
10 'Before and After' Innovations
10
Exposing Airbrushing
Excessive Before and After Pictures
9
Exposing Digital Dissection
Before and After Pictures Show Celebs Are Human
8
Reality Show Inspired Transformations
The Biggest Loser Fans Share Their Before and After Shots
7
Post-Baby Photoshopping
Jessica Alba's Before and After Campari Calendar Shots
6
Before & After Greasy Hair Photos
Hairwash Project
5
Contrasting Makeup Mods
Models Before and After Hitting the Runway, With and Sans Makeup
4
Contrasting Celebrity
Before They Had Stylists: Anna Faris to Madonna
3
Before and After Drug Use Photos
Shocking Anti-Meth Campaign
2
Ear Piercing Maintenance
The 'Lobe Wonder' Saves Your Ears
1
Sofas With Cellulite
Nivea Before and After Furniture
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Anti-AI Beer Billboards
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Human-Centric Display innovations
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Video-Editing App Updates
Google Photos Launches a Slew of New Video Editing Tools
Gen-Z-Focused AR Campaigns
American Eagle Launched an AE Jeans Try-on Haul Lens
Debunking Skincare Campaigns
The Periodic Fable by The Ordinary Exposes Beauty Industry Buzzwords
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Unique AI-Generated Ads
Skinny Mobile Introduces Its New AI-Powered Brand Ambassador
80s-Style Actress-Approved Activewear
The Latest Old Navy Active Campaign Stars Lindsay Lohan
Performance AI Glasses Designs
Oakley Introduces New Colourways for Its Smart Eyewear
AI-Enhanced Eye Patches
The Hyper Rejuvenating Eye Patch Supports Personalized Periocular Care
Art-Display Smart TVs
Amazon Turns Televisions into Gallery-Style Digital Canvases
Wellness Swap Pop-Ups
Bragg's Trendy Trade-In Helped People Exchange Fads for ACV
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
AI-Enhanced Phone Cases
The Flipper by Heineken Turns Upside Down When It Senses a Good Time
AI-Powered Photo Editing Solutions
X-Design is Targeting Etsy Sellers with Its New Service
Hair Growth-Focused Devices
Appotronics Debuts a New Line of Personal Wellness Devices at CES
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Mockumentary Product Tests
Robert Irwin vs. 100 Crocs Puts Columbia Sportswear Shoes to the Test
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
AI-Driven Product Photoshoots
Unilever Shared Its Use of AI and Digital Twins at NVIDIA GTC 2025
Photographer-Inspired Photo Apps
The Leica LUX App is Launching the Artist Looks Filter Effects
Long-Term Bodycare Campaigns
OLAY's Skinsurance Spotlights Skin as an Under-Covered Asset
Miniature Photo Display Screens
The AutoHeart PICPAK Digital Frame Stores More Than 500 Photos
Pro-Aging Campaigns
Oura Challenges Cultural Perceptions with 'Give Us the Finger'
Influencer-Driven Consumer Insight Tools
Brilli™ is a New Tool That Disrupts Food Research
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
Haute Auto Pattern Campaigns
The Audi Car Couture Ad Turns Car Parts into Dressmaking Layouts
Mid-Transition Styling Services
Stitch Fix is Targeting GLP-1 Users
At-Home Beauty Tech Pop-Ups
Ulike Hosted its 'Endless Summer Pop-Up' in Santa Monica
Tech Fashion Sport Campaigns
Athletic Intelligence is Here Debuts with Oakley Meta at Super Bowl
Drug-Themed April Fool's Gags
Innocean Berlin's Glory Over Pain Corporation Campaign is Satirical
Reusable Under-Eye Masks
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Social AI Video Lenses
Snapchat Brings Photo-To-Video AI to Lens Studio
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Tech-Driven Hair Products
L’Oréal Group Launches a New Straightener with Enhanced Technologies
AI-Powered Social AR Apps
The Snap Lens Studio Lets Any User Create Their Own Effects
Portrait-Inspired Luxury Campaigns
The Balenciaga Heart and Body Campaign Taps Brand Ambassadors
AI Cinematic Smartphones
The Honor 600 Transforms Photos into Cinematic AI Video Clips
AI Sun Care Billboards
The Burnable Billboard Shows Damage Caused to Human Skin in Real-Time
Pop Culture-Inspired Beauty Campaigns
Peter Thomas Roth Taps 'The Summer I Turned Pretty'
High-Tech Phone Cases
TORRAS Calls Attention to Phone Case 3.0 — "The Era of Creation"
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
3D-Printed Makeup Brushes
Pennelli Faro's Futura Avant Lab Supports Next-Gen Makeup Application
GenAI Social Media Lenses
The Imagine Lens Lets Snapchat Users Type to Bring Ideas to Life
AI-Assisted Marketing Tools
YouCam AI Pro Offers AI Business Avatar & AI Product Staging Tools
Visual Discovery Tools
Pinterest Visual Search Uses AI To Refine Image-Based Discovery
Branded Holographic Spectacles
Infinix Introduces the NOTE Edge with the Ten-Dimensional Reveal
Vintage Photo Makers
Retrova Transforms Digital Photos Into Custom Vintage-Style Polaroids
Shoppable Beauty Routine Apps
BeautyShelf Helps Users Discover Authentic Recommendations
GenAI Fashion Try-Ons
Perfect Corp. Fashion APIs Help Shoppers Visualize Scarves, Hats & More
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Mobile Device Durability Ads
The Apple 'Trust Issues' Ad Showcases the iPhone 16 Ceramic Shield
Cross-Disciplinary Campaign Films
Levi's 'Behind Every Original' is Supported by 'Backstory'
Futuristic AI Cameras
The AI Camera Concept Adds Innovation in Photography by Removing Lens
Empowering Scar-Focused Campaigns
Bio-Oil® Debuts the Scar Stories Campaign with Ariana Madix
Ephemeral Photo-Sharing Apps
Instagram Instants App Introduces Single-View 24-Hour Photos
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
After-Dark Pizza Ads
Morrisons' Market Street Halloween Pizza Ads Transform at Night
Consumer Holographic Photo Frames
Looking Glass Musubi Frame Launches on Kickstarter
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
AI-Driven Design Hubs
Unilever Leans into AI Design Content with 'Sketch Pro'
Poetic Secondhand Campaigns
Depop's Where Taste Recognizes Taste Celebrates Style Doppelgangers
Visual Eyewear Visor Concepts
Mauli Rai Designs the Vision Aid Smart Visor Concept
Transformative LED Face Masks
The Aesthetic Skin LED Face Mask is Plastic Surgeon-Approved
AI-Powered Imagery Tools
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Redefining Screen-Free Cameras
Camp Snap Arrives at Target as a Mindful Disconnection
Humorous Chocolate Spots
Toblerone Introduced its ‘Chocolate Like Nobody’s Watching’
GenAI Sunscreen Tests
The SPF Truth Booth Shows People Their Future Skin With & Without Sunscreen
GenAI Product Photos
Medik8 Uses 3D AI Digital Twin Tech to Streamline Content Creation
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
AI-Enabled Photo App Updates
Google Photos Brings Artificial Intelligence to the Application
Dynamic Art Displays
Mirage Transforms Personal Photos Into AI-Generated Artistic Scenes
Playfully Branded Crosswalks
OREO Turned Marked Areas Outside Some Kroger Stores into OREO Walks
Vision Assistant Earbuds
The Lightwear Concept Combines Ai Earbuds with Integrated Camera Modules
Collective Viewing-Celebrating Ads
Hisense Debuts 'Innovating a Brighter Life' for FIFA 2026
Emotional Mothers Day Ads
Apple's Mother’s Day Campaign Showcases Spatial Video's Emotional Power
Trade Show Beauty Hubs
Ulike is Calling Attention to Two Devices at IFA 2025 in Berlin
Feed-Style Reading Platforms
The Holdout Reimagines Reading Using A Social Media–Inspired Format
Redesigned AI-Focused Photo Editors
Google AI Magic Editor Incorporates Elements From the Pixel
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Miniaturized Product Art Photographs
Taysuya Tanaka Highlights MUJI Products with Small Muji
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
Youth-Led Holiday Campaigns
Where are You Going? Showcases a Global Portrait of Young Creators
AI-Powered Lifestyle Photography
Nextech3D.AI Introduces New Features for its Ecommerce AI Studio
AI Image Editors
YouPhoto AI Transforms Photos Into Unique Styles Effortlessly
Body Typography Campaigns
Holland & Barrett Back Your Body Uses Anatomy to Form Letter Shapes
Tech-Enhanced Content Platforms
Perfect Corp's YouCam App Suite Taps AI, AR & Agentic Innovation
No-Nonsense Haircare Campaigns
The No Gimmicks Campaign by LolaVie Focuses on Proven Products
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Single-View Photo Apps
Instagram Instants is a Standalone App Where Photos Vanish After 24 Hours
New Tech Product Announcements
Apple Unveiled New Products at a Recent Event
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
AI Art Converters
Dream Imagine AI Transforms Photos Into Anime, Movie, And Art Styles
Virtual Hairstyle Previews
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AI Photo Enhancers
Photo Enhancer Uses AI To Restore And Improve Your Images Quickly
Sun Safety Docu-Series
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Travel Lifestyle Brand Ads
Away’s 'Travel Changed Me' Film Captures the Power of Exploration
Virtual Photo Studios
AI Headshot Generator Creates Polished Photos From Casual Images
Romantic Hearing Aid Ads
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Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
AI Photo Identity Tools
Age Slider Lets You Visualize And Compare How Faces Change Over Time
Playful Digital Detox Devices
The 'Cheaum' Concept Helps Users Overcome the Urge to Scroll
AI-Powered Try-On Shopping Features
The 'Doppl' App Now Features a Discovery Feed
Personal Deepfake Avatar Features
YouTube Announces Face Swap Avatars in Creator Studio
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
AI Image Generators
RetouchAI Expands, Edits, and Creates Stunning Images in Seconds
Memory Tracking Apps
ThenNow Resurfaces Your Photos From This Day in Years Past
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Conscious Shopping Assistants
Better Buy Reveals Product Risks And Suggests Healthier Alternatives
Question-Driven Brand Revisions
NPR Turns its Logo Into Question Words
Celebrity-Backed Luxe Fashion Campaigns
Burberry's Holiday Film is Dubbed ’Twas the Knight Before…
Celebrity-Supported Smart Glasses Campaigns
Ray-Ban and Meta Tap Doja Cat and Teyana Taylor
Redesigning Restful Moments
The ANEW Project Turns Daily Objects into Mini Retreats
Photo Art Tools
Image Painter Transforms Photos Into Creative Digital Artworks
Professional Photo Enhancements
'Make Your Photo Successful First' Turns Photos Into Headshots
Brand Name Visualizers
Does This Make My Brand Look Fat Lets You Preview Your Brand Everywhere
Cover Image Generators
Cover Photo Generators Create Social Media Headers From Text
AI Beauty Marketing Platforms
Coty Uses Pencil to Scale AI-Generated Campaigns
Food Image Enhancement Tools
AI Menu Photo Turns Food Images Into Professional Marketing Visuals
AI Image Enhancers
ProMediafy Turns Product Photos Into Studio-Quality Marketing Assets
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Women-Empowering Photograph Campaigns
Ownever Made a Statement This International Women's Day
Household Expense Ads
BBDO Bangkok Launches 'Don’t Lose What AI Can Save' for Samsung
Fitness Progress Visualizers
Egoist Compiles Daily Photos into Motivating Transformation Videos
Visual Enhancement Tools
VibrantSnap Instantly Create Stunning, Cinematic Screenshots
Creative Media Automation
InstaPhotoAI Generates Custom AI Images And Videos With Flexible Tools
Visual Timelapse Apps
SelfieStory Creates Seamless Timelapse Memories From Daily Photos
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes
AI Face Swappers
FlipFace Enables Creative Photo And Video Face Swaps Easily
AI-Powered Facial Touch-Ups
Google Rolls Out a Photos Touch-Up Feature for Easy Image Tweaks
Image Cropping Tools
Square Image Converts Any Photo Into Perfect Social Ready Square Formats
Photo Video Tools
Lapsey Turns Daily Photos Into Powerful Time Lapse Stories
Expanded Likeness Detection Tools
YouTube Rolls Out Likeness Detection To Entertainment Talent