Honey Maid's Latest Commercial Depicts Real American Families

By: Jana Pijak - Jul 27, 2015
References: youtube & adweek
Honey Maid's wholesome snack commercial features a little girl who learns to make cheddar cheese melts with her disabled aunt. The ad is part of the food brand's #ThisIsWholesome campaign that aims to depict real American families who are fans of Honey Maid and its products.

Starring Stephanie Woodward -- a disability activist, lawyer and director at The Center for Disability Rights -- this wholesome snack commercial celebrates inclusive media and urges other brands to promote their products with a more diverse and authentic cast.

Woodward participated in the ad after "wanting real disabled people to be featured on TV and in the media rather than actors who were cast to play them." Overall, the commercial aims to change the way disability is perceived across the United States and its media channels.