This Uncle Ben’s ad focuses on Uncle Ben’s Sweet and Sour Rice flavor, which is inspired by Chinese cuisine.
Uncle Ben’s Rice is a well known and history-laden brand that produces easy to make rice dishes. Chinese cuisine is known for its balance between sweet, sour and spicy dishes and sauces. While Uncle Ben is an American brand, it takes audiences on a trip to China with this print ad.
The picture depicts a colorful paradise, which is intended to represent the beautiful taste embodied in Uncle Ben’s Sweet and Sour Rice. It also attempts to give Uncle Ben’s Rice a much more exotic and worldly appeal, far removed from the down home, American-centric image it’s been known for in the past.
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