Crime would run rampant in cities without the help of its citizens, as the Toronto Crime Stoppers 2011 ad campaign shows. Without us, police and detectives can often hit roadblocks instead of open roads in investigations. Instead of remaining in park or idling away crucial information, you can help reveal the criminals behind both heinous and petty acts of crime.
Conceived by Toronto-based ad agency DDB, the Toronto Crime Stoppers 2011 ad campaign is rather simple. It focuses on portraits of these criminals that we may be potentially letting go.
The Toronto Crime Stoppers 2011 ad campaign is comprised of three images of men's faces obscured by hats, hoods and bandannas with the tag line "Your tips help expose criminals."
Stats for Criminal Revealing Campaigns
Trending: Older & Mild
Research: 2,687 clicks in 260 w
Interest: 4 minutes
Concept: Toronto Crime Stoppers 2011
Related: 42 examples / 32 photos
Segment: Males, 18-55
Comparison Set: 15 similar articles, including: schadenfreude food campaigns, karma-questioning campaigns, and sultry scent campaigns.
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