VST and Loblaw Have Teamed Up on the Ask for Angela Campaign
Jana Pijak — January 27, 2024 — Social Good
References: loblaw
Victim Services Toronto (VST) and Loblaw Companies Ltd have teamed up on the 'Ask for Angela' campaign, an innovative program aimed at enhancing the safety and well-being of the Toronto community. Drawing inspiration from the successful campaign of the same name in the UK, this initiative aims to create a safer environment for individuals who may feel vulnerable or threatened.
In collaboration with Loblaw's retail stores, including Real Canadian Superstore, Loblaws, Shoppers Drug Mart, No Frills, Valu-Mart, and Your Independent Grocers, VST seeks to extend the program's reach throughout Toronto. The initiative revolves around discreetly requesting "Angela" as a code-phrase at participating venues, signaling to staff members that assistance is needed. This discreet approach would ensure a swift response from staff, helping to guide individuals to a secure location for confidential assessment and help from either law enforcement or Victim Services Toronto.
Alongside the Ask for Angela initiative, VST and Loblaw have developed an online training tool for staff members, emphasizing a quick and effective response.
Image Credit: Loblaw Companies
In collaboration with Loblaw's retail stores, including Real Canadian Superstore, Loblaws, Shoppers Drug Mart, No Frills, Valu-Mart, and Your Independent Grocers, VST seeks to extend the program's reach throughout Toronto. The initiative revolves around discreetly requesting "Angela" as a code-phrase at participating venues, signaling to staff members that assistance is needed. This discreet approach would ensure a swift response from staff, helping to guide individuals to a secure location for confidential assessment and help from either law enforcement or Victim Services Toronto.
Alongside the Ask for Angela initiative, VST and Loblaw have developed an online training tool for staff members, emphasizing a quick and effective response.
Image Credit: Loblaw Companies
Trend Themes
1. Discreet Safety Initiatives - The 'Ask for Angela' campaign is part of a larger trend of discreet safety initiatives aiming to create a safer environment for vulnerable individuals.
2. Collaborative Partnerships - The collaboration between VST and Loblaw is indicative of a trend towards collaborative partnerships in addressing community safety and well-being.
3. Online Training Tools - The development of an online training tool by VST and Loblaw reflects a trend of utilizing technology to enhance staff members' knowledge and response rates.
Industry Implications
1. Retail - The 'Ask for Angela' campaign and partnership with Loblaw demonstrates the potential for retail industry to play a role in promoting safety and well-being within the community.
2. Law Enforcement - The discreet code-phrase approach of the 'Ask for Angela' campaign suggests the opportunity for law enforcement agencies to collaborate with businesses in providing immediate assistance to vulnerable individuals.
3. Training and Development - The development of an online training tool by VST and Loblaw highlights the potential for the training and development industry to offer specialized programs addressing community safety and response strategies.
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