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Rapid Realty in NY is Offering Employees a 15% Pay Increase to Get Inked

By: Ryan Fowler - Published: • References: adweek & adweek
Rapid Realty in New York has been offering a 15% pay raise to its employees to have the company logos tattooed on them. Getting scarred for life to get some extra cash is slightly absurd but most of the employees are doing it; 40 employees at the agency have already had the logos tattooed. When it means the difference from $25,000 to $40,000 it is definitely hard to say no.

There are no size or placement restrictions for this strange company offer; one employee who was clearly ashamed had hers tattooed behind her ear so it could be concealed easily. Rapid Realty owner Anthony Lolli pays for the tattoos, which cost up to $300 each. Strangely the cheeky owner has yet to get one himself; this seems slightly questionable.

This is a great example of a creative way to market your business and force dedication to the agency. Stats for Tattoo-Based Pay Raises Trending: Older & Popular
Traction: 5,894 clicks in 73 w
Interest: 1.5 minutes
Concept: Logos Tattooed
Related: 74 examples / 57 photos
Segment: Neutral, 12-55+
Comparison Set: 27 similar articles, including: extreme commitment facial tattoos, anatomy-inclusive tattoo art, and contemporary abstract tattoos.