Sailor Jerry Highlights Woman-Owned Tattoo Shops
Grace Mahas — March 2, 2023 — Marketing
References: instagram & sailorjerry
In honor of Women's History Month, Sailor Jerry Spiced Rum is celebrating and supporting women in the tattoo industry. Throughout March, Sailor Jerry will highlight some of the best women-owned tattoo shops around the country on its website and Instagram channel. On International Women's Day (March 8), Sailor Jerry will call on its audience to nominate women-owned tattoo shops for a chance to win tattoo vouchers for themselves and prizes for the shops.
For every shop nominated from March 8-15, Sailor Jerry Spiced Rum will donate $5 to ArtTable, a nonprofit organization dedicated to advancing the leadership of women in the visual arts. Two winners will receive a $500 tattoo voucher to the shop they nominated, and the shops will receive a $1,000 voucher for tattoo supplies, one rare book of Sailor Jerry flash designs, and a $250 gift card to enjoy a Sailor Jerry happy hour. Sailor Jerry will also launch a new hub on its website featuring the top female tattoo artists and women-owned shops to watch out for in 2023.
Image Credit: Shutterstock
For every shop nominated from March 8-15, Sailor Jerry Spiced Rum will donate $5 to ArtTable, a nonprofit organization dedicated to advancing the leadership of women in the visual arts. Two winners will receive a $500 tattoo voucher to the shop they nominated, and the shops will receive a $1,000 voucher for tattoo supplies, one rare book of Sailor Jerry flash designs, and a $250 gift card to enjoy a Sailor Jerry happy hour. Sailor Jerry will also launch a new hub on its website featuring the top female tattoo artists and women-owned shops to watch out for in 2023.
Image Credit: Shutterstock
Trend Themes
1. Celebrating Women-owned Tattoo Shops - Sailor Jerry Spiced Rum highlights women-owned tattoo shops and encourages audience participation through contests and donations for a nonprofit.
2. Advancing Leadership of Women in the Visual Arts - Through its support of ArtTable, Sailor Jerry Spiced Rum aims to empower women in the tattoo industry and boost leadership roles for women in the visual arts.
3. Promoting Diversity and Inclusion in Tattoo Culture - By highlighting women-owned tattoo shops and female tattoo artists, Sailor Jerry Spiced Rum is promoting greater diversity and inclusion within tattoo culture.
Industry Implications
1. Alcohol - Alcohol brands can engage and make a positive impact in niche communities by celebrating diversity and underrepresented businesses like women-owned tattoo shops.
2. Nonprofit - Nonprofit organizations like ArtTable can benefit from corporate sponsorships and partnerships that support their mission of advancing leadership and diversity in the visual arts.
3. Tattoo Services - Women-owned tattoo shops and artists can leverage the increased publicity and support from Sailor Jerry Spiced Rum to grow their customer base and promote their services.
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