Mad Rabbit Tattoo Products are Making Their Walmart Debut
Michael Hemsworth — August 28, 2023 — Fashion
References: madrabbit & drugstorenews
Mad Rabbit tattoo products are making their Walmart debut to provide consumers with tattoos with the ability to keep their fresh ink looking its best and healing properly. The product range will be available at nearly 2,000 locations and online, and will see seven of the brand's 10 core skincare products being offered that are perfect for daily aftercare. The product expansion follows on the continued popularity of tattoos amongst consumers and will make access to high-quality cosmetics with targeted benefits that much more accessible.
CEO of Mad Rabbit Oliver Zak spoke on the expansion of Mad Rabbit tattoo products into Walmart saying, "We are thrilled to launch at Walmart and are grateful that they believed in Mad Rabbit. This collaboration will allow us to broaden our reach within the tattoo community, providing consumers with many points of purchase while also introducing new customers to the brand."
CEO of Mad Rabbit Oliver Zak spoke on the expansion of Mad Rabbit tattoo products into Walmart saying, "We are thrilled to launch at Walmart and are grateful that they believed in Mad Rabbit. This collaboration will allow us to broaden our reach within the tattoo community, providing consumers with many points of purchase while also introducing new customers to the brand."
Trend Themes
1. Increased Availability of Tattoo Care Products - The expansion of Mad Rabbit tattoo products into Walmart provides consumers with increased access to high-quality cosmetics for tattoo aftercare.
2. Growing Demand for Tattoo Aftercare Products - The popularity of tattoos amongst consumers drives the need for targeted skincare products that help keep fresh ink looking its best and healing properly.
3. Mainstream Retail Acceptance of Tattoo Care Products - Mad Rabbit's Walmart debut demonstrates the increasing acceptance and availability of tattoo care products in mainstream retail.
Industry Implications
1. Beauty and Skincare - The expansion of Mad Rabbit tattoo products into Walmart highlights the intersection of the beauty and tattoo industries, creating opportunities for innovative skincare solutions.
2. Retail and E-commerce - The partnership between Mad Rabbit and Walmart showcases the potential for retail and e-commerce platforms to reach a broader audience with tattoo care products.
3. Tattoo and Body Art - The collaboration of Mad Rabbit and Walmart signifies the growing importance of tattoo aftercare within the tattoo and body art industry, opening doors for disruptive innovations in this space.
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