In These Swiss Deluxe Hotels Ads, Guests Want to Stay Forever

By: Laura McQuarrie - Published: May 28, 2014 • References: swissdeluxehotels & coloribus
If you've ever been able to get away for a few days and spend time being pampered in a hotel and find yourself not wanting to leave, you're not aloneā€”in these ads, guests at the Swiss Deluxe Hotels are playing hide and seek in their rooms, because they don't want to have to go home.

The series of print ads is a brilliant way to show off some of the hotel rooms, as well as get people to actually look at them in the search for some of the guests. Some of them find pretty good hiding spots, like somehow sandwiching themselves between ceiling beams, while others could probably use a little more practice and are barely concealed under lamp shades or behind paintings. The funny ads were created for Swiss Deluxe Hotels by Switzerland's Ruf Lanz Zurich. Stats for Hidden Hotel Guest Ads Trending: Older & Mild
Research: 647 clicks in 103 w
Interest: 0.8 minutes
Concept: "Swiss Deluxe Hotels"
Related: 94 examples / 72 photos
Segment: Neutral, 18-55
Comparison Set: 34 similar articles, including: dug-out hotels, breathtaking mountainside spas, and luxurious lobby editorials.