Everyone has different tastes and preferences, but this campaign for Starburst Flavour Morphs shows how the candy can please even the pickiest of palettes.
Created by adam&eveDDB in London, UK, the ads are an adorable display of confectionery goodness. The images feature different fruits as if they're literally changing their outfits like a person would, but instead of changing clothes, they're changing flavours. The use of fun visuals along with the bright pops of color make the campaign easily understandable for all ages and able to attract a large audience.
Even though I'm not a big candy person, I have to admit that Starburst is my favorite, and these Starburst Flavour Morphs ads are really bringing out my sweet tooth.
Stats for Transforming Candy Campaigns
Trending: Older & Chilly
Research: 1,994 clicks in 153 w
Interest: 1.9 minutes
Concept: Starburst Flavour Morphs
Related: 44 examples / 34 photos
Segment: Neutral, 12-35
Comparison Set: 16 similar articles, including: porcelain food campaigns, fabric food ads, and stomach-churning campaigns.
Transforming Candy Campaigns
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