Using sound to replicate skylines, the ‘SoundCloud Without Borders’ campaign sculpts cities out of sound waves. Hosted on SoundCloud, the campaign has started by releasing 'The Sound of London.' The Sound of London recreates landmarks and skyscrapers in the iconic metropolis. The silhouettes of buildings like the Big Ben and St. Paul's Cathedral were replicated through sound.
The promotion was launched to advertise mobile internet provider Fogg using SoundCloud. Since Fogg works to provide borderless internet in Europe, transmitting metropolis skylines is the perfect way to brand the startup as a truly freeing service.
SoundCloud Without Borders was designed and executed by ad agency Perfect Fools. Working with musician DJ Prova, the ad agency designed perfectly sculpted melodies to advertise the telecommunications startup in a cheap and efficient manner.
Stats for Soundwave Skyline Campaigns
Trending: Older & Mild
Research: 1,677 clicks in 149 w
Interest: 1.1 minutes
Concept: SoundCloud Without Borders
Related: 87 examples / 67 photos
Segment: Neutral, 18-55
Comparison Set: 32 similar articles, including: tweeting pigeon campaigns, sweet-encrypted message campaigns, and cellphone-kissing campaigns.
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