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As much as the average person needs to stay apprised of world issues to better make informed decisions come election time, the Shapam 95.5 FM campaign shows that world leaders need to be on the up and up even more. It depicts three such leaders, including Barack Obama, listening to radios in rather ordinary, if not humorous, ways.

Conceived and executed by the Young and Rubicam ad agency branch based in Tel Aviv, Israel, the Shapam 95.5 FM campaign reads, "When you must know what's really going on with the Israeli election." This tag line indicates that despite the use of political persons in the prints, the campaign targets a whole range of individuals.

The Shapam 95.5 FM campaign was art directed by Shay Israel with creative direction by Dror Nachumi.