Protek surveillance is a company in Tunisia that specializes in security systems for both business and residential. Recently they have noticed that mostly only the corporate world uses their products and the awareness for residential is very low.
Protek surveillance teamed up with advertising agency Havas, Tunisia in an effort to get the attention of homeowners interested in security systems from Protek surveillance. Havas took three very expensive and important objects and places them onto billboards free for the taking. The items including a famous rockstar's guitar, a vase and a painting. The only catch were that two surveillance cameras were set up on top of the billboard watching the items every second. No one dared to take the items as they knew they were being closely watched.
Stats for Surveillance System Billboards
Trending: Older & Chilly
Research: 1,656 clicks in 254 w
Interest: 4 minutes
Concept: Protek Surveillance
Related: 47 examples / 36 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: advertising home architecture, opinionated street murals, and interactive mcmarketing.
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