Innocence in Danger Uses Unsettling Ad Retargeting to Build Privacy Awareness

By: Laura McQuarrie - Jul 8, 2015
References: innocenceendanger.org & brandingmagazine
In order to build privacy awareness among teens who are unwittingly giving up their private information online, Innocence in Danger put together an unsettling campaign.

Retargeting is a type of online advertising that keeps track of the people who visit a particular site with a cookie and shows them relevant ads after they leave the site and are browsing elsewhere. In order to promote Internet security, Innocence in Danger used retargeting to bring awareness to this kind of advertising.

For thousands of teens who set their social media settings to public, the ads would have a creepy man follow users as they explored multiple advertisements. Clicking on the banner ads revealed more information about how to protect your identity online.