From Moody Messenger Emojis to Social Travel Ads

By: Rebecca Byers - Aug 4, 2015
The top August 2015 social media trends showcase a variety of ways in which individuals are engaging with various social networks and apps, as well as new marketing techniques that employ the medium. From emoji-inspired art that suggests the pervasiveness of a culture to

In a unique use of Twitter's Periscope app, Bacardi-owned luxury liquor brand St Germain produced a peep show-style livestream starring Canadian actress Hannah Simone in a sultry pin-up girl-inspired performance.

Similarly, UK fashion brand Topshop debuted a Tweet-powered shopping crane in London that invited consumers to control an arcade game-inspired vending machine through Twitter.

Meanwhile, Yahoo's Livetext is a silent video messenger app that lets individuals send audio-free video apps with the ability to add text overlay that was originally released in Hong Kong.

The top August 2015 social media trends highlight the potential for brands to reach consumers through organic digital means as well as the interest of consumers in single-function communication tools.