These Provacative CJFE Print Ads Promote Protecting Press Freedom

By: Alyson Wyers - Published: Jul 31, 2014 • References: adsoftheworld & designtaxi
In an effort to promote press freedom, these Canadian Journalists for Free Expression ads use journalistic equipment to form guns and other weaponry. Designed and conceived by advertising agency Juniper Park, the 'Information is Ammunition' campaign uses items like tripods, microphones and audio equipment to recreate weapons. The thought-provoking print ads indicate how important this human right is as a pillar of democratic society, especially when it comes to conflict scenarios involving violence.

The non-governmental organization asks people to protect press freedom with this campaign. Dedicated to defending the right to free expression in Canada and around the world, Canadian Journalists for Free Expression programs include advocacy work, producing the Review of Free Expression in Canada and organizing an annual fundraising gala to honor courageous reporting. Stats for Weapon-Creating Campaigns Trending: Older & Mild
Research: 1,566 clicks in 95 w
Interest: 1.6 minutes
Concept: Press Freedom
Related: 56 examples / 43 photos
Segment: Males, 18-55
Comparison Set: 20 similar articles, including: underground ad campaigns, wearing only marker measurments, and crowdsourced microjournalism sites.