Mother Goods' Leisurewear Brings Awareness to Gun Violence
Laura McQuarrie — September 15, 2022 — Marketing
References: mother-goods & designtaxi
Creative Agency Mother newly launched Mother Goods and bullet-resistant leisurewear "inspired by America’s 100+ daily firearm fatalities." The line takes the form of a bullet-resistant Kevlar collection with lounge robes, room slippers, and eye mask, a beer sleeve and a lawn chair so that people can put their minds at peace at home "in a country where you can get shot by anyone, anywhere, at any time."
The Kickback Loungewear line is true to its name and made to help people kick back and relax thanks to body plate lining and other protective features.
With these designs (which are not yet available for retail purchase,) the agency is sparking discussions about gun violence in the United States, all the while helping to support organizations that are diligently working to make the country a safer place.
The Kickback Loungewear line is true to its name and made to help people kick back and relax thanks to body plate lining and other protective features.
With these designs (which are not yet available for retail purchase,) the agency is sparking discussions about gun violence in the United States, all the while helping to support organizations that are diligently working to make the country a safer place.
Trend Themes
1. Bullet-resistant Fashion - The creation of bullet-resistant clothing is paving the way for a new type of fashion industry that prioritizes protection and safety.
2. Socially-conscious Fashion - Mother Goods is leading the way for fashion brands that prioritize social causes, sparking discussions about gun violence and supporting organizations working to make a safer country.
3. Protection-meets-leisure Industry - The creation of bullet-resistant leisurewear has opened up the potential for a new industry that combines relaxation and protection for the modern consumer concerned about safety.
Industry Implications
1. Fashion Industry - Bullet-resistant fashion has the potential to disrupt the traditional fashion industry, creating a need for new manufacturing processes and new selling points for consumers concerned about safety.
2. Security Industry - The creation of protective clothing also has potential to disrupt the security industry, as personal protection becomes more common in everyday wear beyond just military or law enforcement applications.
3. Leisure Industry - The protection-meets-leisure industry has an opportunity to cater to safety-conscious consumers by offering a range of bullet-resistant products that prioritize both comfort and protection in a time when violence is on the rise.
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