The Aesop East Hampton Stores Use Pegboard Walls to Market Like Never Before

By: Brandon Bastaldo - May 13, 2013
References: aesop & dezeen
You'd probably think that by now you've seen it all when it comes to store interiors, but the pegboard wall decor inside of the Aesop East Hampton location is bound to change your mind about this.

Store interiors are something that consumers to tend to overlook. After visiting Walmart, K Mart or evenToys R Us, the boring and straightforward look of these department stores fade away into the background. This is probably the most interesting thing about the pegboard wall design of the Aesop East Hampton location.

Instead of using the standard wall and shelf structure that so many retail stores rely on, Boston based design studio NADAAA developed Aesop's interior with a workroom feel.

Although at first looking something like a carpentry store, the sleek and well organized design of Aesop East Hampton is actually completely accomplished by this ingenious pegboard wall decor.