The Brothers Suitcase Store is a fun pop-up shop that really embraces the spirit of such retail phenomenons. Resembling a large piece of luggage, which when opened happens to look like a neatly organized closet, it is travelling to all of Sweden's major hubs until mid-May.
Dubbed the brand's "smallest shop on the go," the Brothers Suitcase Store is an impressive feat. This is especially appreciated due to the film that was directed by Emil Klang. The Stockholm-based director of photography documented the creation of the Brothers Suitcase Store.
Exposing a range of stylish clothes for men, the Brothers Suitcase Store appears to target business men who tend to travel for work. It is full of suits and accessories.
Stats for Giant Luggage Pop-Up Shops
Trending: Older & Popular
Research: 48,289 clicks in 155 w
Interest: 3.4 minutes
Concept: Brothers Suitcase Store
Related: 81 examples / 62 photos
Segment: Males, 18-55+
Comparison Set: 30 similar articles, including: digital pop-up shops, pumpkin-inspired pop-up shops, and library-resembling cafes.
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