Beauty Brand 7th Heaven Hosted a Bunny Spa at Covent Garden

By: Rebecca Byers - Mar 18, 2016
References: eventmagazine
7th Heaven hosted an organic beauty pop-up in London's luxurious Covent Garden district. The immersive experience served as a key brand touchpoint, while it also highlighted some of the brand's defining values with its support of London-based animal rescue centers and the Rabbit Welfare Fund and Association.

An experience designed by agency the Cult, the organic beauty brand's pop-up spa allowed consumers the opportunity to try out a variety of facial masks like the Charcoal Masque, White Chocolate Mud, Dead Sea Mud tube, Hot Chocolate Self-Heating Mud and Avocado Oil Masque, while they were also able to speak with an advisor about potentially adopting a bunny of their own.

Beauty brands in particular are emerging with innovative pop-up experiences that offer complimentary services in the interest of highlighting a product's benefits and best uses.