From Inclusive Makeup Collections to Custom Recovery Serums

By: Rebecca Byers - Apr 24, 2016
The top April 2016 cosmetics ideas showcases the continued progression toward clinical skincare solutions and the experiential means of introducing them to consumers.

The 'Good Ship Benefit' is a immersive multifaceted pop-up expected to open on the River Thames this month. The pop-up on a boat will last for approximately five-months and will feature a number of different curated brand experiences including a lash bar, cocktail lounge and restaurant. Consumers will have a chance to interact with the Benefit brand's bestselling products.

Powder is a new web-based magazine based in the UK that is aiming to apply the fascination with entirely customized experiences to beauty journalism. Powder will feature a curated selection of premium cosmetic products as chosen by some of the world's most sought after beauty editors, with users able to customize settings for each type of makeup.