Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Top 100 Interactive Ideas in April

From Seafaring Beauty Pop-Ups to Urban Garden Billboards

— April 23, 2016 — Marketing
The top April 2016 interactive ideas showcase the many ways in which brands are successfully engaging consumers around brand heritage and product education.

The 'Good Ship Benefit' is a multi-story boat docked on the River Thames that will serve as a venue for a five-month pop-up from the premium beauty brand. The immersive brand experience will feature a restaurant, beauty bar, cocktail lounge and product education space that will provide something for everyone.

A unique interactive billboard concept has emerged in the London borough of Lambeth that boasts several urban garden beds. The innovative project is a collaboration between the local city council and ad agency Wildestone, while the garden will be taken care of by two local charities and will be accessible to the community.
6.5
Score
Popularity
Activity
Freshness
100
Pizza Box Proposals
Pizza Box Proposals
In the UK, Pizza Hut Helps to Orchestrate a Sweet Leap Year Proposal
<
99
High-Speed Test Drives
High-Speed Test Drives
This Porsche Prank Challenges New Road Users to Drive a Sports Car
<
98
Holiday-Themed Pancake Promotions
Holiday-Themed Pancake Promotions
This Chain Rewards Those Who Wear Green on St. Patrick's Day
<
97
Transactional Email Services
Transactional Email Services
The 'Mandrill' Tool from 'MailChimp' is Meant for Personalized Emails
<
96
Esteem-Boosting Pinboards
Esteem-Boosting Pinboards
Dove's Self-Esteem Project Appeals to Teens on Pinterest
<
95
Promotional Guacamole Games
Promotional Guacamole Games
Free Guacamole is a Prize for Chipotle's Spot-the-Difference Game
<
94
Unlimited Ice Cream Giveaways
Unlimited Ice Cream Giveaways
This Chain is Giving Away Free Scoops of Its Most Popular Flavors
<
93
District-Discovery Apps
District-Discovery Apps
The Distrx Exploration App Uses Beacon Technology to Customize Information
<
92
Personalized Weather Reports
Personalized Weather Reports
Gatorade Fuel Alerts Send Athletes Data Based on Their Schedules
<
91
Modeling Theater Photobooths
Modeling Theater Photobooths
The 'Vuelander2' GIF Photobooth Promotes Zoolander 2 at the Cinema
<
90
Passport-Locating Challenges
Passport-Locating Challenges
The 'Passport Challenge' Rewards Those Who Can Find Their Documents
<
89
Record-Setting Chip Campaigns
Record-Setting Chip Campaigns
The 'Bold 50' Campaign Celebrates Doritos’ 50th Anniversary
<
88
Payphone Tourism Campaigns
Payphone Tourism Campaigns
Brussels Tourism Was Promoted by Connecting Internet Users and Locals
<
87
Live Content Publishing Platforms
Live Content Publishing Platforms
Livefyre's Storify 2 Lets Creators Publish Real-Time Stories
<
86
Travel Recommendation Coasters
Travel Recommendation Coasters
Star Alliance's #irecommend Helps Guests Find Others' Favorites
<
85
Scratchable Gaming Posters
Scratchable Gaming Posters
These Subway Posters Let the Public Attack Game Villains with Coins
<
84
Persuasive Email Marketing Solutions
Persuasive Email Marketing Solutions
The 'Persado Go' Platform is a Persuasion Automation Solution
<
83
On-Demand Wine Tour Services
On-Demand Wine Tour Services
UberWine is a New Promotion Launched by Uber Chile
<
82
Cinematic Frozen Yogurt Contests
Cinematic Frozen Yogurt Contests
This Contest Offers the Chance to Win a Private Screening
<
81
Smartphone Scavenger Hunts
Smartphone Scavenger Hunts
Samsung Launched a Scavenger Hunt Across the UK for the Galaxy S7
<
80
Democratic Airline Stunts
Democratic Airline Stunts
JetBlue's 'Reach Across the Aisle' Encourages People to Come Together
<
79
Gamified Recruiting Campaigns
Gamified Recruiting Campaigns
National Park Services is Using a Computer Game to Hire Volunteers
<
78
Playable Pre-Roll Advertisements
Playable Pre-Roll Advertisements
These Mountain Dew Pre-Roll Ads Feature Interactive Games
<
77
Cloud-Based Art Museums
Cloud-Based Art Museums
'IJC' is an Online Art Museum That Showcases "Cool Japan"
<
76
Livestreamed House Tour Services
Livestreamed House Tour Services
HouseNetwork Broadcasts Property Viewings Live on Periscope
<
75
Sci-Fi Movie Simulators
Sci-Fi Movie Simulators
'Trials on Tatooine' is a Hybrid Gaming and Cinema VR Experience
<
74
Millennial-Targeted Safety Campaigns
Millennial-Targeted Safety Campaigns
This Campaign Aims to Crowdsource Road Safety Innovations
<
73
Periscope-Streaming Campaigns
Periscope-Streaming Campaigns
Calvin Klein Will Be Live-Stream Its Fall Ad Campaign
<
72
Mood-Evoking Marijuana Apps
Mood-Evoking Marijuana Apps
The Dōs App Lets Cannabis Brands Sponsor VR Mobile Experiences
<
71
Frozen Yogurt Shop Apps
Frozen Yogurt Shop Apps
The 'My Orange Leaf' App Allows Fans to Track Their 'Ounce Back' Points
<
70
Virtual Golf Apps
Virtual Golf Apps
The 'Dell Play Through' App Lets Users Play a Course Through the City of Austin
<
69
Sponsored Post Social Apps
Sponsored Post Social Apps
The Fashionable Tagly App Showcases Customized Lifestyle Brand Content
<
68
Female-Empowering Holographs
Female-Empowering Holographs
Plan International's 'Lift Her Up' Campaign Celebrates Women's Day
<
67
Toy-Themed Tea Tastings
Toy-Themed Tea Tastings
Hamleys and St James's Hotel & Club are Running a VIP Family Experience
<
66
Tablet-Powered Apparel Stores
Tablet-Powered Apparel Stores
Timberland's Connected Store Encourages Discovery with NFC Tablets
<
65
Explorer Vehicle Marketing Campaigns
Explorer Vehicle Marketing Campaigns
The Infinti Q30 is Debuted Using a Compass and an Influencer
<
64
Social Media Photo Contests
Social Media Photo Contests
The 'Grammaster' Contest Rewards Instagram Users with a Job at Netflix
<
63
Immersive Insurance Videos
Immersive Insurance Videos
Liberty Mutual's 360-Degree Clip Simulates a Car Breakdown in the Woods
<
62
Frozen Yogurt Catering Boxes
Frozen Yogurt Catering Boxes
The 'froyo2go' Boxes from Yogurty's Can Be Enjoyed Outside the Store
<
61
Mall Skydiving Simulators
Mall Skydiving Simulators
Warner Bros Used Virtual Reality Skydiving to Promote 'Point Break'
<
60
Quirky Bee Campaigns
Quirky Bee Campaigns
This 'Bring Back the Bees' Campaign Removes the Letter "B" on Social Media
<
59
All-Natural Lipstick Art Exhibitions
All-Natural Lipstick Art Exhibitions
The Burt's Bees Shades Gallery is Now Open in Toronto
<
58
Custom Soda Brand Gifts
Custom Soda Brand Gifts
These Branded Gifts Celebrate Diet Coke's 'ReTweets of Love' Campaign
<
57
Rugby Championship VR Events
Rugby Championship VR Events
The 'School of Rugby' Experience by Samsung is Back for Six Nations
<
56
Tweet-Analyzing Beauty Campaigns
Tweet-Analyzing Beauty Campaigns
This Dove and Twitter Tool Measures Negative Body Talk
<
55
Beer-Drinking Internships
Beer-Drinking Internships
The World of Beer Internship Involves Traveling from Brewery to Brewery
<
54
Ecommerce Lounge Boutiques
Ecommerce Lounge Boutiques
The Gilt Physical Store will Unveil at the Hudson's Bay Co.
<
53
Custom Mother's Day Experiences
Custom Mother's Day Experiences
Molton Brown Hosted In-Store Mother's Day Events Across the UK
<
52
VR Roller Coasters
VR Roller Coasters
This Theme Park is Equipping Its Superman-Themed Coasters with VR Headsets
<
51
Movie-Themed VR Exhibitions
Movie-Themed VR Exhibitions
'The Legendary Warcraft Experience' Brought VR to China's Malls
<
50
Huggable Subway Ads
Huggable Subway Ads
This Underground Advertising Stunt Promotes the Anniversary of Pompompurin
<
49
Empowering Holographic Events
Empowering Holographic Events
The 'Lift Her Up' Campaign Celebrates International Women's Day 2016
<
48
Giant Topiary Dinosaur Stunts
Giant Topiary Dinosaur Stunts
Margarine Brand Flora Recently Toured a 13-Foot Diplodocus
<
47
Analog Pop-Up Shops
Analog Pop-Up Shops
Analog by American Greetings Offers Low-Tech Entertainment to SXSW Attendees
<
46
In-Suite Concierge Apps
In-Suite Concierge Apps
Slate is Replacing Hotel Concierges with Its New TV App
<
45
Video Game Anniversary Stunts
Video Game Anniversary Stunts
An Army of Pikachus Took Over NYC for the Pokemon 20th Anniversary
<
44
Beacon-Powered Soup Tours
Beacon-Powered Soup Tours
This Knorr Food Truck Used Beacon Tech to Connect with Consumers
<
43
Action-Packed Adventure Simulators
Action-Packed Adventure Simulators
At SXSW, Gillette Created a VR 'Pressure Chamber' Experience
<
42
Anti-Tech Dinner Challenges
Anti-Tech Dinner Challenges
The Cell Phone Coop Challenge Encourages Diners to Put the Phone Down
<
41
Branded Easter Egg Hunts
Branded Easter Egg Hunts
The Lindt Gold Bunny Hunts Series Will Travel Around the UK
<
40
Analytical Fashion Platforms
Analytical Fashion Platforms
'Lyst' Uses Data Science and Analytics to Drive Sales
<
39
Speed-Testing Sneaker Billboards
Speed-Testing Sneaker Billboards
Reebok's Running Challenge Gives Free Sneakers to Fast Runners
<
38
Television-Inspired Carnival Stunts
Television-Inspired Carnival Stunts
The Mr Robot SXSW Pop-Up Featured a 100-Foot Ferris Wheel
<
37
Easter Brunch Flavor Events
Easter Brunch Flavor Events
This McCormick Easter Preview Was Hosted by Blogger Gaby Dalkin
<
36
Whiskey Snapchat Campaigns
Whiskey Snapchat Campaigns
Jameson is the First Alcohol Brand to Use the Age-Gated Tool Nationally
<
35
Bunny Adoption Pop-Up Spas
Bunny Adoption Pop-Up Spas
Beauty Brand 7th Heaven Hosted a Bunny Spa at Covent Garden
<
34
Omnichannel Retail Concepts
Omnichannel Retail Concepts
Cognizant Explores Tech-Integrated Concepts for Retail of the Future
<
33
High Tea Beauty Events
High Tea Beauty Events
Bobbi Brown Cosmetics Hosted an Afternoon Tea for Their 25th Anniversary
<
32
Music Festival Launch Parties
Music Festival Launch Parties
Tennent Lager Celebrated Its T in the Park Sponsorship in Glasglow
<
31
Vintage Soda Cocktail Pop-Ups
Vintage Soda Cocktail Pop-Ups
Soda Brand Fentimans Has Launched a Pop-Up Ahead of Six Nations
<
30
Sneaker Milestone Conventions
Sneaker Milestone Conventions
Air Max Con Tokyo is an Interactive Three-Day Event
<
29
Social Fast Food Geofilters
Social Fast Food Geofilters
McSnaps Were Special Geofilters Accessible Only at McDonald's Stores
<
28
Easter Egg Snapchat Lenses
Easter Egg Snapchat Lenses
Cadbury Creme Egg Unveiled a Sponsored Snapchat Lens in the UK
<
27
Retail Technology Lounges
Retail Technology Lounges
This Lenovo Retail Location Encourages Shoppers to Experience Products
<
26
Fast Casual Snapchat Filters
Fast Casual Snapchat Filters
An IHOP Snapchat Partnership Will See In-Restaurant Geofilters
<
25
Furniture Shop Beacons
Furniture Shop Beacons
IKEA Austria is Using Beacons for In-Store Marketing
<
24
Multi-Sensory Candy Events
Multi-Sensory Candy Events
The LCO Performed Cadbury Dairy Milk's 'The Sound of Flavourites'
<
23
Retro Multi-Sensory Soda Events
Retro Multi-Sensory Soda Events
Coca-Cola Hosted a Memorable #TastetheFeeling Event in Toronto
<
22
Margarine Culinary Pop-Ups
Margarine Culinary Pop-Ups
The Becel Blend Bar Highlights the Brand's Versatile Product Range
<
21
Easter Bunny Brand Activations
Easter Bunny Brand Activations
This Haribo Activation Toured the City of London Offering Treats
<
20
Soda Brand Mobile Kitchens
Soda Brand Mobile Kitchens
The Pepsi Nspire Truck Will Mix Things Up at SXSW 2016
<
19
Urban Garden Billboards
Urban Garden Billboards
This Billboard by Wildstone in London Doubles as a Community Garden
<
18
90s Game Show Recreations
90s Game Show Recreations
The London Crystal Maze Event Promotes Freixenet Sparkling Wine
<
17
Chocolate Bunny Activations
Chocolate Bunny Activations
Dr Oetker Placed a Seven-Foot-Tall Edible Installation in London
<
16
VR Painting Experiences
VR Painting Experiences
McDonald's Helps Fans Unleash Their Inner Artist with VR Art at SXSW
<
15
Gamified Pop-Up Eateries
Gamified Pop-Up Eateries
The 'Meal of Fortune' Pop-Up is Part Restaurant and Part Arcade
<
14
Athletic Collection Workout Launches
Athletic Collection Workout Launches
H&M Poland Held an Immersive Fitness Event in Warsaw
<
13
Seafaring Beauty Pop-Ups
Seafaring Beauty Pop-Ups
Beauty Brand Benefit is Hosting a 1960s-Inspired Pop-Up on a Ship
<
12
Cinematic Display Trucks
Cinematic Display Trucks
This Film Marketing Stunt for Spectre Shows Off Bond's Movie Props
<
11
Multi-Sensory App Activations
Multi-Sensory App Activations
The Candy Crush Castle is a Scented Bouncy Castle for Adults
<
10
Sports Drink Festival Experiences
Sports Drink Festival Experiences
The Gatorade Lab at SXSW 2016 Embraces Its Scientific Roots
<
9
Experimental Pop-Up Bars
Experimental Pop-Up Bars
The 'Best Damn Billboard-Bar' Serves Up Sweet Beer-Based Concoctions
<
8
Barrel-Honoring Whiskey Pop-Ups
Barrel-Honoring Whiskey Pop-Ups
The Latest Glenmorangie Pop-Up Bar Has Opened in London's Soho
<
7
Designer Retail Farmers Markets
Designer Retail Farmers Markets
The Club Monaco Farmers Market Previously Popped Up in Toronto
<
6
Branded Traveling Market Tours
Branded Traveling Market Tours
This Innocent Brand Activation Featured a Three-City Tour
<
5
Self-Sustaining Grocery Hydroponics
Self-Sustaining Grocery Hydroponics
The World's First In-Store Farm Has Opened in Berlin
<
4
Slow-Mo Brewery Photobooths
Slow-Mo Brewery Photobooths
Asahi Beer Held an Immersive Event at This Shoreditch Brewery
<
3
Experiential Beer Lounges
Experiential Beer Lounges
The Budweiser Beer Garage is the Latest SXSW 2016 Activation from A-B
<
2
Sleep-Based Brand Activations
Sleep-Based Brand Activations
This Bold Event from Greggs Promotes Its New Flat White Coffee
<
1
Wearable Brand Activations
Wearable Brand Activations
This Fit Bit Event Invited People to Try Its Obstacle Course
<