'Open Invitation' is JW Marriott's Travel Series Hosted by Bill Rancic

By: Laura McQuarrie - Oct 28, 2016
References: youtube & adweek
As an alternative to producing ordinary travel commercials as a means of promoting itself, JW Marriott is venturing into new territory with a new YouTube web series called 'Open Invitation.'

Open Invitation is hosted by Bill Rancic, who travels the world with his wife Giuliana Rancic, exploring the cities, the culture, the food and the people that bring each and every unique destination to life. In the first Open Invitation, Rancic provides an inside look at Venice, Italy in a 23-minute video.

As far as the potential appeal that this new travel series will have, Rancic notes: "Seasoned travelers can learn things they didn't know about cities they've been to many times and beginning travelers can see stuff they'll want to experience on their first trip."