From Gen Z-Targeting Programs to Perks Through Direct Booking

By: Mishal Omar - Dec 20, 2016
Traveling is one of the most expensive hobbies a person can have, and so travel rewards are crucial for individuals who are passionate about seeing the world, or those who are required to travel for work.

Since traveling is not currently a priority for Gen Z demographics due to their limited budgets and the fact that they are young, some brands are specifically targeting this group to get them to consider the benefits of traveling. The hospitality group Starwood has begun using Snapchat Geofilters that are travel-themed in order to expose Gen Z to its loyalty program -- using a medium that is well-documented as being extremely influential among this demographic.

The Marriot has a 'Rewards Members Rate' program that seeks to reward individuals who book rooms directly online, through call centers or through partnered travel agents. Those who do this will receive rewards in the form of premium loyalty points, mobile check-ins and free WiFi.