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The New Zealand ‘Become a Cop’ Ads Use Graffiti to Spread the Word

By: Taylor Keefe - Published: • References: newcops.co.nz & zeutch
Rarely does the law permit street art on city walls, but the New Zealand ‘Become a Cop’ campaign is spreading the word of its recruitment program with graffiti.

The New Zealand ‘Become a Cop’ campaign is raising a few eyebrows down under. Seeing that the police are usually trying to eradicate graffiti and other forms of street art from urban landscapes, it is rather ironic they would utilize this method to recruit potential officers. The campaign was developed by M&C Saatchi, an advertising agency with a modest ethos: brutal simplicity. The agency believes that it is easier to complicate than simplify, and that simple messages enter the brain quicker and stay longer.

The stenciled images (which bare resemblance to the work of Banksy) were created by street artist Otis Frizzell and show various scenes of criminal activity meant to inspire anyone thinking of becoming a police officer. Stats for Social Street Art Ads Trending: Older & Mild
Traction: 3,237 clicks in 161 w
Interest: 4 minutes
Concept: New Zealand Become A Cop
Related: 64 examples / 49 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: dirty car art campaigns, personalized pop art bikes, and paint gun graffiti portraits.