The New Google Logo Adopts Sculpted Letters and a Flatter Finish

By: Michael Hemsworth - Sep 2, 2015
References: google & googleblog.blogspot
It's always fascinating to see a timeline of how a brand logo has evolved over time to match the certain aesthetic of the company it represents, and with the release of the new Google logo, it's the perfect time to look back at just such a history. Explaining the release on the brand's namesake blog, the new Google logo features a sans serif style font, a flatter finish and a slightly off-kilter "e" at the end to give it a bit of charm.

About the new logo, Google explains, "Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk)." This rebranding takes the various ways that consumers interact with the Google brand worldwide, which is both innovative and insightful.