Diet Coke is Celebrating National Boss's Day with a New Sweepstakes
Michael Hemsworth — October 17, 2020 — Business
Diet Coke has announced it will be celebrating National Boss's Day with a new sweepstakes that will provide the unsung heroes out there with a special reward for their hard work this year. The campaign will see consumers able to nominate a person in their life who has been tackling the challenges associated with the ongoing pandemic head-on and will see lucky winners receiving free soda for a year along with a mini fridge. The campaign is starting today and will run through November 16, 2020 for consumers to have their say with who they think deserves a little treat for their hard work.
The Diet Coke National Boss's Day campaign will see winners receiving their prize in 2021 with results being announced in December 2020.
Image Credit: Diet Coke
The Diet Coke National Boss's Day campaign will see winners receiving their prize in 2021 with results being announced in December 2020.
Image Credit: Diet Coke
Trend Themes
1. Personalized Reward Campaigns - Opportunity to create campaigns that allow consumers to nominate someone in their life for a special reward based on their hard work and challenges faced.
2. Recognition for Unsung Heroes - Opportunity to acknowledge and reward individuals who have been tackling challenges, such as the ongoing pandemic, and have made significant contributions.
3. Engaging Sweepstakes Promotions - Opportunity to run sweepstakes campaigns as a way to engage consumers and generate excitement around a brand or product.
Industry Implications
1. Beverage Retail - Opportunity for beverage retailers to create personalized reward campaigns that offer free products and incentives to consumers.
2. Marketing and Advertising - Opportunity for marketing and advertising agencies to help brands develop campaigns that recognize and reward unsung heroes and engage consumers through sweepstakes promotions.
3. Consumer Goods - Opportunity for consumer goods companies to create campaigns that celebrate and reward hardworking individuals while promoting their products through sweepstakes promotions.
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