From Mental Health Initiatives to outlandish marketing schemes
Ellen Smith — November 28, 2020 — Business
This list of November 2020 business trends ranges from paid employee outdoor time to tech-integrated QSR experiences, speaking to the creative ways businesses are pivoting and adopting as the COVID-19 pandemic continues.
Among many things, the COVID-19 pandemic has led employees to re-think what they want form their employer, resulting in a new range of employee-focused experiences that are centred around mental health. A prominent example is Canada Goose's initiative, which is offering employees one hour of paid outdoor time a week. Not only does this help those working from home unwind and re-focus, but it leads to more motivated and content workers. On the other hand, brands are using this time to discover new ways to reach their consumer from a distance. The end result is a variety of outlandish marketing tactics. An example of this is Kit-Kat, who are temporarily changing their slogan based on a crowdsourced contest.
Among many things, the COVID-19 pandemic has led employees to re-think what they want form their employer, resulting in a new range of employee-focused experiences that are centred around mental health. A prominent example is Canada Goose's initiative, which is offering employees one hour of paid outdoor time a week. Not only does this help those working from home unwind and re-focus, but it leads to more motivated and content workers. On the other hand, brands are using this time to discover new ways to reach their consumer from a distance. The end result is a variety of outlandish marketing tactics. An example of this is Kit-Kat, who are temporarily changing their slogan based on a crowdsourced contest.
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