Walkers and Doritos are Launching a Holiday Contest Campaign
Michael Hemsworth — February 26, 2022 — Marketing
References: walkers & talkingretail
The pandemic has brought with it a drastic reduction in international travel, so Walkers and Doritos have announced a holiday contest campaign in the UK to encourage Britons to take off on a trip. The campaign will see the brands giving away 12 holiday vouchers that include 11 worth £500 and one worth £2,000, which will be given away every day until May 23, 2022. Winners can redeem the vouchers with easyJet until the end of 2022, with holidays needing to be taken by October 2023.
Walkers Marketing Manage Katherine Cook commented on the new holiday contest campaign saying, "We are thrilled to be bringing together our two biggest PepsiCo brands and partner with Easyjet holidays to offer the British public the chance to win more than 1,000 package holidays. With holidays to win every hour [10 am-10 pm] for 90 days, this is by far one of our biggest and most exciting on-pack promotions ever. Our hope is that the holiday campaign inspires the British public to leave the adversity of the past two years behind.”
Walkers Marketing Manage Katherine Cook commented on the new holiday contest campaign saying, "We are thrilled to be bringing together our two biggest PepsiCo brands and partner with Easyjet holidays to offer the British public the chance to win more than 1,000 package holidays. With holidays to win every hour [10 am-10 pm] for 90 days, this is by far one of our biggest and most exciting on-pack promotions ever. Our hope is that the holiday campaign inspires the British public to leave the adversity of the past two years behind.”
Trend Themes
1. Domestic Travel - Brands are encouraging domestic travel as international travel is still restricted, presenting an opportunity for companies to create enticing campaigns for local experiences.
2. Consumer Engagement Through Contests - Contest campaigns like the one launched by Walkers and Doritos create opportunities for brands to engage with consumers and drive sales through enticing prize offerings.
3. Partnerships Between Brands - Partnerships between brands, as seen between Walkers and Doritos, can lead to effective cross-promotion of products and increased reach to target markets.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can leverage partnerships and contest campaigns to increase brand visibility and drive sales through innovative holiday promotions.
2. Travel and Tourism - The travel and tourism industry can benefit from campaign collaborations with food and beverage brands that promote domestic travel, aiding in the industry's recovery from the pandemic.
3. Marketing and Advertising - The marketing and advertising industry can enhance consumer engagement through creative contest campaigns, leading to increased brand loyalty and sales conversions for partnered brands.
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