Superstar

The Mylanta Antacid Campaign Depicts Avoidable Gassy Situations

By: Meghan Young - Published: May 31, 2013 • References: jwt and ibelieveinadv
Letting out some gas may be a natural part of life, but there are times when it gets a little out of control as is the case in the Mylanta Antacid campaign images. The scenarios might be hilariously entertaining, but that is because it is happening to someone else. Put into their shoes and people might not find themselves laughing very hard.

The Mylanta Antacid campaign was conceived and executed by the JWT ad agency branch based in Sydney, Australia. It reads, “Relieves indigestion & wind fast.” Art and creative directed by John Lam, the images were shot by Sean Izzard with Cream Studios. From snuffing out the candles on a birthday cake to blowing a kid's bubbles for them, the Mylanta Antacid campaign may revolve around unreal situations, but worse could happen.