Cossette's McDonald's Print Ad Paints Easter Eggs with Burgers

By: Kyle Towers - Published: Apr 3, 2013 • References: mcdonalds & creativecriminals
These McDonald's print ads by Cossette may have you too hungry to wait for egg shell to be peeled off. The delicious-looking and tempting paint job might add to the impatience.

The tagline "The hunt isn't over yet" can be read in the bottom right corner. This phrase cleverly uses the spirit of egg hunting to its advantage. It tells consumers that there is one more treasure to be found and it's conveniently located at one of the many McDonald's locations nearby. The best part is, it can be found year round.

This McDonald's print ad really works as it uses the iconic look of the Big Mac painted on an egg to capitalize on Easter.

Advertising Agency: Cossette, Montréal, Canada
Chief Creative Officers: Antoine Bécotte, David Daga, Matthew Litzinger
Creative Director: Christian Desrosiers
Art Director: Maxime Sauté
Copywriter: Patrick Michaud
Account Director: Simon St-Germain Stats for Burger-Adorned Egg Ads Trending: Older & Buzzing
Research: 9,066 clicks in 163 w
Interest: 1.7 minutes
Concept: Mcdonald's Print Ad
Related: 68 examples / 52 photos
Segment: Neutral, 18-55+
Comparison Set: 25 similar articles, including: everyday objects as art, sleek fast food redesigns, and fast food interior overhauls (update).