Funny, attention-grabbing ads are a crucial aspect of advertising a business or a product, and that is exactly why the MasterCard PayPass advertisements are proving to be so successful.
According to the MasterCard website, PayPass "is a new 'contactless' way to pay. It is like having exact change wherever you go. A simple tap of your card, key fob, or mobile phone is all it takes to pay at checkout." The feature is one that many have learned to appreciate when using MasterCard on the go.
The MasterCard PayPass advertisements feature users' Twitter responses to the question, "What would Canadians do with the over 28,064,767 minutes PayPass has saved them?" Answers include, "I will practice balancing bubbles on my nose," and "I would learn to yodel a rap song."
Stats for Playful Pastime Print Ads
Trending: Older & Chilly
Research: 2,142 clicks in 244 w
Interest: 1.6 minutes
Concept: MasterCard PayPass Advertisements
Related: 66 examples / 51 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: carbon copy captures, bare barcode campaigns, and heartbreaking shoe campaigns.
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