This Marketing Exercise Asks Diners to Do Dishes As Payment

By: Alyson Wyers - Oct 22, 2014
References: mir-restaurant & springwise
While some restaurants are instituting pay-as-you-feel models or incorporating a social good mission related to payment, this pop-up eatery asks guests to wash dishes as payment as part of a marketing exercise. The Mir Restaurant in France redesigned La Bastide d'Opio to feature a dishwashing sink in the main dining area in an effort to promote their dishwashing liquid.

Customers can order food items off a menu, which consists of appetizers, main meals and desserts. However, instead of listing a price, it has an icon that shows what you have to wash in exchange for your food. While this campaign is part of a marketing exercise, the model could potentially be implemented in regular restaurants to encourage empathy or reduce staff.