Patagonia's We Can Get There From Here Tells is Inspiring
Patagonia Workwear unveils its latest film dubbed 'We Can Get There from Here' which follows an inspiring story of a pioneering oyster warmer. It tells the journey of how oysters are grown and showcases a figure for working at the waterfront in which it would be restored and built up rather than depleted over time. Abby Barrows spent years studying marine microplastics all over the world and came home to find a side project that keeps her close to the water.
She bought the lease of an oyster farm on Deep Isle, which now functions as a flourishing business. It is a great space to nourish family bonding and work the water to reimagine more sustainable possibilities of fisheries. It is important to note that profit is not the main goal. Barrows notes “Doing better doesn’t always mean more, it might even mean less. For the business it’s the economy of scale, throwing that on its head, what works for us, what works for this island, for this community. I know this is a drop in the ocean, but it takes a lot of drops to change things.”
Image Credit: Patagonia
She bought the lease of an oyster farm on Deep Isle, which now functions as a flourishing business. It is a great space to nourish family bonding and work the water to reimagine more sustainable possibilities of fisheries. It is important to note that profit is not the main goal. Barrows notes “Doing better doesn’t always mean more, it might even mean less. For the business it’s the economy of scale, throwing that on its head, what works for us, what works for this island, for this community. I know this is a drop in the ocean, but it takes a lot of drops to change things.”
Image Credit: Patagonia
Trend Themes
1. Sustainable Workwear Campaigns - Opportunity for brands to promote eco-conscious messaging through workwear lines that emphasize sustainability and environmental stewardship.
2. Marine Microplastics Research - Exploration of marine microplastics opens doors for innovating solutions to combat ocean pollution and promote cleaner ecosystems.
3. Community-centric Fisheries Development - Focus on creating fisheries that prioritize community well-being and sustainable practices to reshape the industry towards a more collaborative approach.
Industry Implications
1. Apparel and Fashion - Revolutionizing workwear in the apparel industry by integrating sustainable materials and ethical production practices for a greener future of fashion.
2. Environmental Research and Conservation - Utilizing marine microplastics research to drive innovation in environmental conservation efforts and protect aquatic ecosystems from plastic pollution.
3. Fisheries and Aquaculture - Innovating community-focused fisheries models to foster responsible fishing practices and support the livelihoods of local communities while preserving marine environments.
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